M. VIRGINIA PINOTTI

Washington, DC *****

+1-571-***-****

adjjms@r.postjobfree.com

https://www.linkedin.com/in/maria-virginia-pinotti/

SENIOR DIGITAL MARKETING LEADER

Results-driven leader with proven success designing and launching communications and marketing campaigns, planning and activating digital platforms, leading brand ecosystems, integrating technologies and capabilities, and delivering against goals and key performance indicators. Talent for building and leading multifunctional, agile teams while facilitating exchange of data-proven digital experiences and approaches, based on diversity and inclusion. Fluent in Spanish.

Areas of Expertise:

Strategy Planning Digital Transformation SEO/SEM

Technology Integration Governance Policy Agile Execution

Advocacy/Influencer Activation Marketing Campaigns Client Centricity

PROFESSIONAL EXPERIENCE

VERIZON COMMUNICATIONS

Ashburn, VA

Head of Brand, International and Resources, Verizon Enterprise Digital Marketing

2014 – 2019

Strategized with senior leadership, stakeholders and cross-functional teams to create new brand and CRM platforms, and activate a new digital transformation strategy. Executed proofs of concept and experimentation, solutions delivery and support with developing teams and IT, generating and implementing new processes, establishing priorities, applying emerging technologies, integrating new industry trends, developing program management best practices and tracking mechanisms, and activating digital marketing initiatives and campaigns, while delivering an optimized and personalized user experience.

Analyzed challenges and competitive opportunities, designed new strategies, implemented change management processes, provided strategic guidance on best practices for resources management and capacity building, industry standards and governance, and executed the launch of the first interactive and dynamic digital content and resources management system to enhance and maximize visitor engagement in the new state of the art Verizon Enterprise website.

Led the research and evaluation of new technologies, changing trends and user behavior to implement integrated solutions and best in class client experiences and accessibility across digital channels to leverage brand awareness, enhance visitor experience and increase visitor engagement.

Researched, strategized and implemented communications strategies, and launched and managed Social Media channels, and internal and external Communities and Advocacy programs. Designed and launched Push to LinkedIn and Push to Tweet social applications.

Oversaw and drove the process of liaising and partnering with leadership and multifunctional teams, analyzing channel needs, identifying challenges and opportunities, prioritizing goals and requirements, developing project plans, facilitating discussions to nurture and grow digital capabilities, evaluating analytics, insights and progress, and launching new digital platforms.

Spearheaded the partnership with Corporate Brand and Marketing in planning the activation of a new brand, CRM and communications platform. Led discussions to resolve different approaches and adapted guidelines to digital and responsive ecosystems. Defined and evaluated the impact that decisions had on quality, schedules and cost. Directed and collaborated with technology and platform leads to create agile deliveries, prioritizing workstreams and optimizing team contributions.

Liaised and worked together with Content Marketing, Social Media Marketing, PR and Product Marketing in designing and driving a consistent and relevant digital communications strategy, leading and managing digital transformation, including content and resources preservation, and the digitization and accessibility of existing and new resources.

Oversaw the compliance with legal and privacy guidelines, and the impact assessment of the implementation and activation of the European Union General Data Protection Regulation (GDPR) on websites and other martech platforms in close collaboration with Legal and Regulatory teams to satisfy regulatory requirements. Worked with Legal and Regulatory to ensure compliance with the California Privacy Acts (CCPA and CPRA).

Directed and collaborated with staff, agencies of record, consultants and contractors, cross-functional teams, stakeholders, partners and vendors to prioritize projects based on goals, performance, budget and corporate and local objectives. Owned and managed production and contract budgets.

Grew number of visitors in a competitive and complex market, analyzing patterns and trends of segmented users, and consistently meeting and exceeding goals, expanding visitors by 15%.

Head of the Global Communications Center, Verizon Business

2008 – 2013

Spearheaded and developed corporate communications and brand strategies, consistently positioning the brand and shaping the business story in different countries, implementing change management processes, new QC/QA standards, and increasing brand awareness and recognition globally.

Obtained savings of $2M in the implementation of the new international digital brand strategy by evaluating technologies, assessing technical challenges and solutions, measuring program impacts and cost, and recommending a solution that aligned with business goals.

Created, developed and managed digital brand guidelines, digital communications principles, strategies and marketing campaigns for the Americas, Asia Pacific, Europe, Middle East and Africa.

Led the creation and execution of the first international social media campaigns, partnering with Public Relations, Field Marketing and Product Marketing, developing a content calendar, managing cross-functional teams to gain alignment, and creating the International Social Media Working Team to build and activate international social media channels featuring globally and locally-relevant digitized content.

Strategized, secured funding, developed, launched and led the enhancement and evolution of 33 new international locally-relevant country websites in different languages for the new Business organization.

Liaised and managed globally dispersed agile teams of webmasters, developers, SEO/SEM specialists, localization engineers, language specialists, and cross-functional teams to guide them in the successful development and execution of projects, in a diverse, productive and collaborative environment.

Oversaw the MCI/Verizon merger, the rebranding and consolidation of communications initiatives for websites, products, buildings, and national and international customer-facing marketing materials.

Devised and activated a communications enhancements calendar for the Customer Portal to reach a global audience, communicate portal enhancements and fulfill different customer needs and business requirements. This customer portal received the Telephony Magazine 2008 Innovation Award.

MCI Communications (acquired by Verizon Communications in 2006)

Crystal City, VA

Senior Manager, International Online Marketing Communications

2004 – 2007

Devised and implemented the creation, launch and maintenance of international websites with e-commerce functionality for the MCI/Microsoft PC to Phone VoIP consumer product in 11 countries, 8 languages and 3 different currencies under a unique and independent brand.

Spearheaded, localized and evolved MCI global multilingual corporate websites and Verizon U.S. Consumer multicultural websites to communicate product offerings, support e-mail marketing, e-fulfillment and online customer service and management channels.

Managed teams of specialists and vendors around the world, and coordinated internal cross-functional teams to successfully launch products and enhance market penetration.

Managed online and off-line advertising and marketing campaigns presenting a consistent global communications message, brand and design in brochures, letters/emails, banners and event materials, ensuring corporate brand compliance in different platforms.

Manager, Advertising and Marketing Communications

2001 – 2003

Oversaw the development, localization and implementation of an integrated corporate brand and product strategy for multiple U.S. local and ethnic markets. Managed a $3M budget.

Created, executed and assessed advertising and marketing campaigns. Developed creative, oversaw brand compliance and consistent messaging to ensure differentiation in a competitive market.

Devised and executed partner co-branded print, outdoor and online marketing material for magazines, newspapers, the Hilton Head Heritage Golf Tournament and the Monterey Jazz Festival to educate prospects, leverage market penetration and ensure product offer acceptance.

Manager, Marketing in Latin America, the Caribbean and the Philippines

1999 – 2001

Spearheaded and implemented region-specific and country-specific advertising, marketing and communications campaigns.

Oversaw advertising, marketing and communications agencies and multicurrency budgets of $11M in the U.S. and in 9 countries.

Benchmarked against competitor products, developed messaging and positioning, created advertising blitzes and marketing campaigns.

Improved revenue streams and product profitability via the creation of base and acquisition campaigns. Ensured consistent user experience and improved customer loyalty.

Business Partner, International Communications

1997 – 1999

Managed communications agencies to develop and publish international multilingual documentation.

Led localization and quality assurance processes of corporate websites and marketing documentation.

Managed in-language advertising and marketing campaigns for different consumer products.

EDUCATION

Executive Program, Digital Media Management.

Georgetown University. Washington, District of Columbia.

Executive Program, International Business Management.

Georgetown University. Washington, District of Columbia.

Master of Arts, Translation, Interpretation, Localization.

Middlebury Institute of International Studies. Monterey, California.

Bachelor of Arts, International Legal Studies, Translation.

Argentine Catholic University. Buenos Aires, Argentina.

ACCOMPLISHMENTS AND COMMUNITY INVOLVEMENT

Women’s Association of Verizon Employees, Communications Chair and Board of Directors.

Verizon Social Media Circle of Excellence for Enterprise, Board member.

Verizon Multicultural Circle of Excellence, Board member.

Verizon Innovative Learning Labs, member.

Library of Congress, Volunteer.

Capitol Visitor Center, Volunteer.

International Spy Museum, Volunteer.

SDL, Managing Global Information, Panelist.

Smithsonian Institution, Associate Member.

Kaiser Permanente Voice, Online Panelist.

Translators Without Borders, Volunteer Linguist.

LANGUAGES

English/Spanish: Bilingual.

French, Italian, Portuguese: Functional.

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