ROBERT PASCALE Los Angeles, CA P: 347-***-****

E: adjirb@r.postjobfree.com

W: robertpascale.com

• Creative services director with over 20 years of experience producing high-impact content for multinational leaders in imagery, video, film, and digital services. Globally recognized for creating award-winning visuals in partnership with leading brands and agencies (Google, Pepsi, Chrysler, Braun, Puig).

• Expertise in all aspects of video production, curation, and distribution including third-party licensed content.

• Collaborates with artists, vendors, and production partners across the globe to deliver marketable content, and ensure projects meet timeline, scope, and budget.

• Experienced manager who places high value on collaboration, creative problem solving, and relationship building. A R E A S O F E X P E R T I S E

Digital Media Video Production Content Strategy & Acquisition Artist Relations & Business Development Creative Planning & Analysis Talent Sourcing Creative Direction Licensing & Distribution Trend Analysis Visual Brand Storytelling Directing Video Shoots Managing Budgets & Production Schedules 2015 – 2019

E X P E R I E N CE

POND5 NY / LA

Creative Services Director

Established the creative services function to elevate the quality of artists and content within the agency’s portfolio. Created a defined process for sourcing new content and building marketable collections based on customer demand. Leads an international department of 20 staff responsible for content selection, production, and distribution.

• Partners with 90,000+ content creators in 150 countries to produce licensed content for film, advertising, and stock video.

• Oversees all aspects of production related to concept development, creative briefs, casting, and video shoots.

• Coordinates between internal teams, artists, contributors, filmmakers, and production partners to develop content for multiple platforms.

• Integral in building clarity around key audience and market segments, and creating targeted pricing tiers; creates customized products to fit individual markets based on average production budget.

• Brainstorms innovative ideas to increase revenue and expand the agency’s offerings.

• Actively promotes the agency as a speaker and attendee at key industry events. Key Accomplishments:

• Recognized opportunity to launch a high-end collection of video assets targeted towards agency clientele; recruited top-tier filmmakers to commission premium content at a higher price point.

• Initiated an advance production program offering 50% upfront payment to top-tier filmmakers; enabled the agency to build relationships with higher-end talent while introducing more custom shoot briefs.

• Conceptualized a global services marketplace to elevate artist profiles and promote new opportunities. FRAMEPOOL INC. New York, NY

Global Creative Director 2011 – 2015

One of the world’s leading providers of video, media, and stock footage featuring over 800K HD clips from 800+ filmmakers, producers, and media companies globally. Based in Munich with satellite offices in the US and Europe. Led creative development and production of video content for Framepool’s global artist roster. Guided a team of production and post-production specialists, curators, and sales staff in translating creative briefs into premium content for rights managed and royalty free markets.

Venture-backed media company representing thousands of content creators worldwide.

• Assembled and led the Framepool creative team, serving as a key driver of content strategy, artist relations, and brand marketing initiatives.

• Developed content strategy for filmmakers based on visual trends and requests from global sales and media partners; identified and addressed content gaps to ensure a well-rounded collection of video content.

• Drafted creative briefs for film partners and internal creative team; supervised all aspects of pre/post production.

• Drove business development by leveraging research to create custom collections to sell into regional markets.

• Directed brand marketing strategies to promote Framepool’s capabilities to ad agencies and media professionals; developed materials to educate licensing partners on new content offerings.

• Led a team in cultivating and managing artist relationships to continually expand Framepool’s talent roster. Key Accomplishments:

• Enabled brand and revenue growth by introducing a “Production on Demand” offering to shoot custom content.

• Defined innovative procedures to procure new media and ensure continuity in workflow. GETTY IMAGES (Formerly Energy Films) New York, NY Senior Art Director / Creative Director / Editor 1997 – 2010 Leading provider of digital media assets, enabling impactful brand storytelling through a world-class archive of royalty- free stock photography and editorial images, film footage, music, and multimedia. Directed end-to-end production of visually engaging video content for brand advertising campaigns, marketing sizzle reels, and film trailers. Initially hired as lead editor and creative director for Energy films, and retained to oversee a five- person creative team following acquisition by Getty Images.

• Art directed over 100 video shoots employing film/HD video across North America, South America, and Africa.

• Elevated the archive by recruiting and signing numerous artists into the Getty Collection; maintained a roster of 75 active filmmakers and production companies globally.

• Led concept development, art direction, and content production across lifestyle, business, tech, travel, and sports.

• Served as on-set talent and cinematography director for location and studio shoots with budgets up to $250K.

• Pre-selected content for various collections; produced and directed video and still shoots for licensing, and supervised post-production.

• Brainstormed social content, blog articles, and researched cultural/political trends to inform shoot concepts.

• Established and maintained relationships with top production companies including: Radical Media, HKM Productions Blacklight Films, Pigeon Productions, All Day Everyday Productions, T-Bone Films, Streamline Content, X-International. Key Accomplishments:

• Creative and directorial lead for the global Wholly Owned Collection (WHO) – Getty’s self-financed film/HD production initiative for Rights Managed and Royalty Free Collections.

• Produced web-based episodic dramas and comedies repurposed as stock footage for Getty Images.

• Initiated Getty’s relationship with Res Magazine, setting foundation for the highly successful “The Big Idea” campaign.

• Created multimedia presentations to support Lewis Blackwell’s Soon project at the Art Directors Club New York. E D U C A T I O N

Santa Monica College of Design Art & Architecture

P R E S S

• Work featured in: Lürzer's Archive Millimeter Magazine PDN Process Architecture Japan RES Magazine

• Short films featured at national and international film festivals.

• Pond5 Blog (blog.pond5.com/author/Robert)

T E C H N I C A L S K I L L S

Broad Knowledge of Digital Video & Motion Picture Cameras (Arri, RED, Canon, Sony, etc..) Proficient in Final Cut Pro. Adobe Premiere Pro. Avid.

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