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Social Media Marketing

Location:
Bowie, MD
Posted:
January 18, 2021

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Resume:

Aliyah Johnson

Bowie, MD ***** 301-***-**** adjipw@r.postjobfree.com

Professional Summary

Media-savvy Communications, recent graduate highly effective in developing and deepening diverse media relations to secure coverage for companies and clients. Persuasive, dynamic and decisive professional. Meticulous in managing and carrying out special events by arranging for media presence, composing written documents, booking photographers, reserving event venues and preparing eye-catching graphics. Highly adept in authoring speeches, press releases, and marketing materials.

Skills

●Social Media Management

●Advertising and Marketing

●Website Management

●Microsoft Word

●Content Development

●Event Planning

●Social media marketing

●Public Relations

●Microsoft PowerPoint

●Adobe Photoshop

●Blogging

●Time management

●Networking

●Customer Relations

Education

Master of Organizational Communication 08/2019 to Present

Bowie State University- Bowie, MD

GPA: 3.5

Bachelor of Arts: Communications Studies Spring 2019

Robert Morris University - Pittsburgh, PA

Minor: Organizational Leadership

Work History

Barista/Barista Trainer

Starbucks- Gambrills, MD 08/2020-Present

●Optimize customer experiences by providing timely service, accurately taking orders, and delivering consumables with minimal wait times.

●Execute preparations of a wide variety of food and drinks while upholding quality standards.

●Assess inventory to identify low stocks.

Communication Intern 09/2019 to 11/2019

SPERO- Washington, D.C.

●Collaborate with the media to encourage company and promote company brand.

●Developed content for social media (Instagram, Facebook, and Twitter)

●Engage in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.

●Create unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.

Communications Intern 05/2018 to 08/2018

The BASE Pittsburgh – Pittsburgh, PA

●Drafted press releases detailing relevant newsworthy information and supporting brand image and worked with news media to spread positions.

●Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.

●Provided administrative support to senior team members.

Canvasser 05/2018 to 09/2018

Pennsylvania Democrats – Pittsburgh, PA

●Exceeded signature targets by 65% through effective public education and persuasion.

●Door to door communication, interacting with potential voters in an assertive, friendly manner.

●Educated potential voters on the representative's history, proposed policies moving forward, the opponent's political views and voting history.

Colonial Ambassador 08/2017 to 04/2018

Robert Morris University - The Office of Admissions – Moon Township, PA

●Ensured University offices received tour logistics, bookings and monetary support to accomplish metric goals.

●Gave informative tours of campus to prospective students and families, both in large groups and one-on-one.

●Established professional relationships with prospective students through email, answering questions and providing information regarding campus life.

Multicultural Student Specialist 09/2017 to 04/2018

Robert Morris University – Moon Township, PA

●Delivered expert clerical support to diverse internal staff and management by efficiently handling a wide range of routine and special requirements.

●Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving at work ready to start immediately.

●Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and day of event coordination.

●Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.

●Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.

Server 04/2015 to 07/2018

Uno Pizzeria & Grill – Washington, DC

●Kept updated knowledge of the menu to provide recommendations according to tastes and specific allergies.

●Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.

●Trained incoming staff on restaurant's practices, culture and procedures to maximize job satisfaction and productivity.

Accomplishments

●Developed and Coordinated the first Pittsburgh Urban Baseball Classic College and Career Fair

●Ambassador of Equality Award Recipient, April 2016

●Undergraduate Research Conference Presenter, April 2017

●Gregory G. Dell'Omo Renaissance Award, March 2019

Affiliations

●Delta Sigma Theta Sorority, Inc. - Vice President of Theta Beta Chapter - April 2018-January 2019

●Black Student Union - Vice President - August 2016-May 2019

●National Council of Negro Women (Charter Member) - First Vice President - August 2016-May 2019

●UpNext Mentor, Multicultural Student Services, August 2017-May 2019



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