Patricia Medina

Manila, Philippines, **** adjhfm@r.postjobfree.com M: +63-917-***-****

SUMMARY

Determined and motivated media campaign manager with 2 years of marketing experience in providing solutions and strategies to local and international clients. Proven ability to boost clients’ online following, engagement, and conversions, including 160,000+ monthly reach on multiple social platforms. Demonstrated ability to take initiative, work independently, and collaborate remotely. Seeking to leverage skills through a position at a high-growth international marketing company. EXPERIENCE

Google Operations Center

MEDIA CAMPAIGN MANAGER Manila, Philippines (July 2020 – Present)

● Provides pre-sales support to Sales Team for product inventory management and resolves 95% of technical specification queries within a one-week time frame

● Builds media plans with specific targeting to maximize audience reach and ROI of client’s budget spend

● Tracks campaign performance and pinpoints opportunities for optimization

● Coordinated the set-up and implementation of Apple’s live stream event and YouTube Select campaigns worth $9M in investment for the iPhone 12 Pro in 2020, resulting in a 72% increase in views compared to the previous year AdSpark, Inc.

MEDIA STRATEGIST Manila, Philippines (July 2019 – Feb 2020) A digital marketing solutions company wholly owned by the country’s leading Telco, Globe Telecom.

● Presented creative work to clients, handled day-to-day client contact, and proactively addressed issues

● Conceptualized and managed digital media strategy for Mountain Dew that grew the brand’s Facebook fan base by 400% (from 50,000 to 250,000) and launched a viral video ad campaign that garnered over 1.2M views within 6 months

● Led behavioral and media data gathering across various digital channels and other possible sources of data to support strategies Bridges Creative Ideas & Strategies

MEDIA STRATEGIST Manila, Philippines (Jan 2019 – July 2019) An omni-channel brand building agency that is known as the industry leader in Philppine Public Relations.

● Oversaw a database of over 4,000+ media contacts; conducted mailings and electronic newsletters to select reporters/editors and managed digital mailings

● Tracked, measured, and wrote weekly analytic reports to create best content practices

● Handled creative direction and developed PR campaign plans, brand decks, and new business presentations for each project

● Wrote press releases and post-event write-ups for brands such as Singapore Airlines, Bumble, Pepsi, and Ray-Ban Bridges Creative Ideas & Strategies

INTERN Manila, Philippines (March 2013 – May 2013) An omni-channel brand building agency that is known as the industry leader in Philippine Public Relations.

● Assisted key accounts to integrate PR campaign plans with customer promotions

● Booked over 300+ reporters/editors, social elites, and high-profile celebrities to attend events and press launches, resulting in a 45% increase in brand awareness

EDUCATION

University of Nevada, Las Vegas BS Hospitality Management Las Vegas, Nevada, USA (May 2018) VOLUNTEER WORK

Para Kay Kuya Nonprofit Organization (2020)

● Raised funds to help and distribute relief goods to aid those whose livelihoods were directly affected by the COVID-19 pandemic ADDITIONAL INFORMATION

● Languages: Fluent in both English and Tagalog

● Technical skills:Microsoft Office (Word, Excel, PPT)

● Skills: Data analysis, media planning, communication, market research

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