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Digital Marketing Progam Manager

Location:
San Diego, CA
Salary:
$130,000
Posted:
January 15, 2021

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Resume:

TARYN L. WAGGONER

**** **** **, +1-415-***-****

San Diego, CA 92104 adjggy@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Energetic and results-driven professional with background in digital marketing, e-commerce and account/project management, combined with excellent leadership and relationship-building skills. Proven ability to identify program requirements and drive on-time and within-budget agile engagements. Capable of bringing enthusiasm and awareness to projects, applying expert judgment to the removal of impediments, keeping teams focused and delivering success in rapidly evolving and dynamic environments. PROFESSIONAL EXPERIENCE

MIRUM AGENCY - San Diego 2018 – 2020

Senior Producer

Responsible for delivery of large scale strategy, UX, frontend / backend feature releases for Mazda of North America Operations

● Lead cross functional internal teams, driving program integrity and vision, design goals, and client/program objectives

● Implementation of project management process, including contracts, scope, resourcing, plan development and risk management, client communications

● Organize and facilitate Agile process including daily scrum meetings, sprint & release planning, internal and external reviews / demos, and retrospectives

FREELANCE CONSULTANT - San Francisco Bay Area 2014 – 2018 Program Management / Digital Strategy / Management Consulting Leading strategy and delivery of digital programs for various clients including: Apple, T-Mobile, Cisco, State of California, Motif Investments.

SPRING STUDIO - San Francisco, California 2012 – 2014 Senior Producer

Oversaw large-scale research, UX & UI design projects as well as and front & back-end development engagements for Charles Schwab, Intuit, Topcon, and Franklin Templeton Investments

● Partnered closely with client and internal teams to drive successful and profitable completion of projects

● Assisted in business development pursuits

● Organized and facilitated sprint planning, daily stand-up meetings, reviews, retrospectives, release planning, demos

GENENTECH - San Francisco, California 2012 – 2012

eMarketing Manager (freelance)

● Built relationship with Commercial Brand Marketing team to drive digital strategy and expertise

● Managed eMarketing budget and multiple agency relationships in order to efficiently and effectively meet brand expectations

● Collaborated with internal partners within Interactive Marketing to share new innovations, best practices and key insights from eMarketing programs, conferences and other training opportunities GOODBY, SILVERSTEIN & PARTNERS - San Francisco, California 2010 – 2012 Interactive Producer

Joined this award winning ad agency to help produce digital campaigns for Sprint, TD Ameritrade.

● Specialized in standard and highly interactive rich media banner campaigns, microsites & landing pages

● Liaised between internal teams and external production partners – 100% outsourced production TARYN L. WAGGONER

3603 29th St, +1-415-***-****

San Diego, CA 92104 adjggy@r.postjobfree.com

● Managed relationships with external production companies – from project kick-off to deployment, including campaign reporting, analysis & optimization – to ensure creative integrity and campaign objectives

MCCANN WORLDGROUP – San Francisco, California 2008 – 2010 Senior Account Executive

Recruited to MWG to help lead the Microsoft business. Managed client relationship, various B2B online lead generation programs (email, search & banner campaigns) and new product launches

● Significantly surpassed sales opportunity goals by 130% in second quarter of fiscal year

● Directed several agency-wide, cutting-edge pilot initiatives including the roll-out of a Microsoft-created online reporting tool

FREESTYLE INTERACTIVE – San Francisco, California 2005 – 2007 Interactive Producer

Managed the full scope of rich media campaigns for clients such as EA Sports, EA Games, Nike. Accountable for schedules, budgets, project scope and client relations

● Specialized in highly interactive rich media banner campaigns, campaign microsites & landing pages

● Ensured deliverables were on time and accurate by building solid relationships with the creative and development teams

SENATOR DIANNE FEINSTEIN, UNITED STATES SENATOR – San Diego, California 2001 – 2001 Intern

● Drafted constituent letters, conducted research, coordinated logistics regarding the Senator’s state visits EDUCATION

UNIVERSITY OF SAN FRANCISCO – MBA 2003 -2005

Emphasis in Marketing; GPA: 3.9

SAN DIEGO STATE UNIVERSITY – BA, POLITICAL SCIENCE, SOCIOLOGY MINOR GPA: 3.9 1996 - 2001

Member of Pi Sigma Alpha Political Science Honor Society PROFESSIONAL SKILLS

InDesign, project planning tools (MS Project, Merlin, Fastrack, Smartsheets), MS Office, Google Apps, various CMS platforms (Drupal, EpiServer, Wordpress), Atlassian collaboration tools (Confluence, Jira, Bitbucket).



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