Calvin Hubbard

LinkedIn: Calvin Hubbard

Email: adjgfa@r.postjobfree.com & Cell: 631-***-****

Summary

Hungry analytical career-seeker that has an B.S. in Marketing from Utica College. Digital Marketing is the core strength of my abilities. The concentration of presenting data from active campaigns and tell their stories to clients or team members is my full focus of what I want in my next career.

Certifications: Skills

• Google AdWords MS Excel

• Bloomberg Business Double-Click/Dashboard/Adobe/JIRA

• IAB Ad Ops and Data Solutions Salesforce/Basecamp

• Microsoft Salesforce Certification Nielsen/ComScore

• Oracle 101 SQL/PYL Certification

• Google Analytics Academy

Education:

Utica College

• B.S. : Management with a Concentration in Marketing (Fall 2009-May 2013) o GPA: 3.78

Experience:

Viacom-Digital Project Analyst (March 2020-April 2020)

• Data migration of archived Viacom tv programs

• Worked on various Viacom properties (BET, TV Land, and LOGO)

• Intensive work managing projects and assignments through JIRA platform

• Creating data spreadsheets and data templates to format TV migrating to new programs/severs/locations Disney-Assistant Digital Analyst (October 2018-April 2019)

• Disney streaming services for the PlayStation Vue and Fox Sports Go accounts

• Q/A testing and trouble-shooting verifications in program channels

• Re-routing channel verification to align and sync programs

• Completing data visualizations to Hulu & Sony channel transitions through tools such as Splunk & Kibana

• Charles’ log proxy to measure web activity and real-time data

• Double-click Manager to measure active campaigns’ performance and airing on multiple platforms/devices CBS – Digital Analyst (Temp) (March 2016 -April 2017)

• Part of the March Madness Sales Planning team and original tv programming efforts.

• Compiling digital advertising commercial logs for CBS and Sister Networks (TNT, TBS, and TRU TV).

• Tracking and optimization of ad campaigns that took place on original programming through Adobe Analytics platform. Data entry and yield inventory responsibilities

Netmining – Marketing Intern (Oct 2015 –February 2016)

• Social Media Manager

• Copywriter, thus new website layout with Graphic Designer and developed media planning with coordinators

• Uploading campaigns and updating media lists through Salesforce

• Supporting the Marketing Coordinator and Marketing Director UpSurge Media - Marketing and Account Management Intern (February 2014- April 2014)

• Media planning and data insights assistance on digital campaign management

• Business Development Assistant on RFP completion

• Assistant media buyer and catalyst on implementing business strategies American Heart Association- Project Coordinator (Temp) (Nov 2009-May-2013)

• America's Greatest Heart Run & Walk for 4 years, walk to spread awareness of breast cancer and heart disease

• Performance reporting on social media campaigns such as writers' programs, PSA's and short films

• research tools such as Omniture and Nielsen to create surveys to understand our audience more and find new ways to gain different demographics

Verizon– Marketing Intern (August 2012- May 2013)

• Intensive market research surveys and demographic activity feed performance

• Preparing Sales reports and Salesforce database

NY Business Partners - Digital & Analytics Intern (Summer 2011)

• Assisted on Client-Facing activities

• Media planning with print media opportunities

• Ad Ops assistance on digital campaigns through Double-Click Manager

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