Stephanie Chambers

Product Marketing Executive

NY, NY 10036

Dear Hiring Manager,

I am a strategic executive team member possessing 15 years of digital and product marketing expertise accumulated through efforts at Fortune 500 brands, startups, incubators, and mid-sized companies. I collaborate with C-Suite to turn market insights into higher-revenue alignment strategies within the marketing division and across business units for a best-in-class ecosystem that improves the bottom line and grows market share. Select achievements include:

• Depleted obsolete inventory costs -$500,000 (subsequently eliminating warehouse storage costs -$1mm) by rebranding obsolete product lines to existing customers and repositioning to a new audience segment on e-commerce.

• Cut the buy-cycle time 25%, R&D feedback time 20%, and increased sales transactions 15% per month by creating a marketing department and infrastructure that supported marketing, sales, and R&D operations for a $60 million CPG company.

• Conducted early adopter program and demographic analyses to uncover product fit results against planned opportunities. Led the development of creative solutions, content strategy, business opportunities, and audience development to break opportunity barriers.

I could not have achieved these successes without assembling teams around a shared, strategic product and marketing vision. I worked cross-functionally to activate and monetize the initiatives, and I will do the same for you.

I look forward to introducing myself,

Stephanie Chambers

Sales enablement

Social media

Storytelling

Strategy

Team mentorship

Team coaching

Value proposition

Affiliate Marketing

Audience Development

Brand Marketing

Buy-cycle

Coaching

Content marketing

Customer Journey

Customer marketing

Data -driven

Digital marketing

Demographics

Email Marketing

Gtm strategy

Leadership

Management

Market intelligence

Positioning

Product launches

Product lines

Product value

Product offering

Product experiences

Product Marketing

Process management

Product management

Product positioning

Performance metrics

Stephanie Chambers

West 42nd Street, NY, NY 10036 • 314-***-**** • adjg38@r.postjobfree.com www.linkedin.com/in/stephanieinnyc. • Portfolio: www.plugyourstory.com SENIOR LEVEL PRODUCT MARKETING EXECUTIVE

15 years of experience inspiring marketing teams to craft and test emotionally charged campaigns D2C and B2B, turning data into strategic GTM campaigns and integrated marketing approaches that get your products sold.

Diversified Industry Expertise: Beauty • CPG • Fashion brands and luxury retail • Healthcare • Human Capital Management (HCM) • Mobile Apps • Technology Core Competencies: Ads (Facebook, Google, LinkedIn, Native) • Audience Development • Content Development • Customer Journeys • Integrated Marketing • Go-To-Market Strategy • Product Launches • Qualifying Leads (SQL and MQL) • Sales Enablement • Storytelling • Value proposition Relevant Professional Experience

VP of Product Marketing and Go-to-Market

ADP NY Feb 2019 - June 2020

ADP, Automatic Data Processing, is a global provider of cloud-based human capital management (HCM) solutions. Within the ADP portfolio is an incubator that explores product innovation and SaaS products. Job function: Spearheaded go-to-market tests across buyer, influencer, and user touch-points. Primary liaison between the incubator and business partners to secure early adopter clients. Reported to Divisional GM.

• Field Trials - Buyer Adoption +25%. Partnered with over 50 early adopter clients to observe and improve the sales objections handling process.

• Implemented a $20,000 pre-go-to-market LinkedIn ads test to validate perceived value and sales objections across the digital footprint to influence new business partners of market fit potential.

• Conducted workshops with sales to evaluate positioning, pitches, pricing, and buying personas.

• Collaborated with customer success to quantify early adopter analytics to product development.

• Led the development of ancillary product offering strategies mapped to segment level revenue.

• Conceptualized content in support of product launch: buyer and onboarding collateral, sales enablement toolboxes, case studies, campaign and promotional messaging, and web pages. Director of Marketing and Go-to-Market

Actify Neurotherapies NY April 2018 to Dec 2018

Actify Neurotherapies is a startup treating depression. Job function: Direct responsibility for the development and execution of go-to-market marketing strategies and providing marketing leadership and management of the marketing team. Executive team member reporting to COO and investors.

• Managed a monthly $50K digital ad program for 9 markets across the country.

• Lowered google ads CPC from $2.74 to $1.34 by analyzing search terms and audience income levels.

• Increased google ads CTR from 2% to 4.5% by optimizing ad content to match patient behavior and offering e-books to increase the transaction value.

• Organically gained 5,000 Facebook followers in 3 months by cutting ad spend and deploying hyper- targeted and engaging editorial that resonated with the audiences and influencers. Continued on next page…

• Leads +30% more qualified. Reconciled the MQL and SQL process through email campaigns and CTAs.

• Strategically cut and reallocated $30,000 in vendor expenditures to grow a new audience on LinkedIn.

• Improved website SEO score from 45 to 85 and SERP query by monitoring google scan ratings.

• Boosted email open rates from 9% to 35% by identifying best send times.

• Built-up audience engagement +45% by repositioning Actify brand message and thought leadership.

• Decreased department expenditures -15% by revising vendor contracts to meet critical tech expertise, and coaching employees to manage basic maintenance.

• Increased PR performance metrics +17% by selecting a new agency with expertise in the industry and tracking audience engagement via intake from a dedicated hotline and email inquiry line.

• Tested and confirmed that affiliate marketing and partnership marketing were new growth channels to develop warmer leads.

Marketing Manager

Presence from Innovation St. Louis June 2013 to Aug 2016 PFI is a $60mm (revenue) beverage merchandising company, designing POP displays for CPG brands such as Starbucks, Coca-Cola, Pepsi, and Walmart.

Job function: Developed a marketing department from scratch and drove the strategic direction of process improvements. Reported to President.

• Relied on shopper marketing insights to rebrand and reposition value for70+ product lines.

• Drove e-commerce sales +29% through targeted email campaigns focused on obsolete sale items.

• Earned +$258,000 in sales resulting from one category-specific email campaign in two weeks.

• Depleted obsolete inventory costs (COGS) by -$500,000. Key member of the Product Rationalization Leadership Team providing continuous improvement of revenue-based initiatives.

• Overcame buy-cycle friction points by incorporating a product lifecycle feedback loop, launching cross- selling strategies for core and ancillary products, conceiving segment-specific product marketing calendars, and pioneering levels-of-messaging to create additional methods for sales to follow up and keep leads warm.

• Instituted governance of brand marketing by developing social media playbooks, complete with industry knowledge and tone guidelines, to reduce on-boarding time. Additional Professional Experience

Freelance Marketing Consultant

Plug Your Story NY Mar 2010 - Present

• Digital Communications Consultant City Council Candidate Dec 2020 – Present

• Social Media Strategist Real Estate Broker Oct 2020 – Present

• Advisor Happy Vibes Mar 2018 - Present

Marketing Manager

MatrixCare NY Sep 2017 – April 2018

Marketing Consultant

Bank of America NY Aug 2016 – Sep 2017

Education & Certifications

St. Louis University 2006 SEO General Assembly Dec 2018 St. Mary’s of Notre Dame 2002-2005 Digital Marketing General Assembly Jun 2017 Bachelors Marketing and Communications

Depleted obsolete inventory costs -$500,000 (subsequently eliminating warehouse storage costs -$1mm) by rebranding obsolete product lines to existing customers and repositioning to a new audience segment on e-commerce.

Cut the buy-cycle time 25%, R&D feedback time 20%, and increased sales transactions 15% per month by creating a marketing department and infrastructure that supported marketing, sales, and R&D operations for a $60 million CPG company.

Conducted early adopter program and demographic analyses to uncover product fit results against planned opportunities. Led the development of creative solutions, content strategy, business opportunities, and audience development to break opportunity barriers.

Dear Hiring Manager,

I am a strategic executive team member possessing 15 years of digital and product marketing expertise accumulated through efforts at Fortune 500 brands, startups, incubators, and mid-sized companies. I collaborate with C-Suite to turn market insights into higher-revenue alignment strategies within the marketing division and across business units for a best-in-class ecosystem that improves the bottom line and grows market share. Select achievements include:

I could not have achieved these successes without assembling teams around a shared, strategic product and marketing vision. I worked cross- functionally to activate and monetize the initiatives, and I will do the same for you.

I look forward to introducing myself,

Stephanie Chambers

Diversified Industry Expertise: beauty, consumer packaged goods, fashion brands and luxury retail, technology, healthcare (professional services and technology), human capital management (HCM)

R E L E V A N T T I M E L I N E

2 0 0 7

PR Coordinator

Neiman Marcus

2 0 1 0

Brand Rep

Caleres

2 0 1 3

Marketing

Manager

PFI

2 0 1 6

Marketing

Consultant

Bank of America

2 0 1 7

Marketing

Manager

MatrixCare

2 0 1 8

Marketing

Director

Actify

Neurotherapies

2 0 1 9

VP, Product

Marketing

ADP

2 0 2 0

June

COVID-19 Layoff

ADP

St. Louis

New York

STEPHANIE

CHAMBERS

RELEVANT PROFESSIONAL EXPERIENCE

VP, Product Marketing and Go-to-Market

Field Trials - Buyer Adoption - User adoption +25%. Partnered with over 50 early adopters to observe and improve the sales objections handling process across segment footprints.

Implemented a $20,000 pre-go-to-market LinkedIn ads test to validate the perceived value, assumed sales objections, and audience interest across the digital footprint to influence new business partners of market fit potential. Conducted workshops with sales to evaluate positioning, pitches, pricing, and buying personas.

Collaborated with customer success to quantify early adopter analytics to product development.

Led the development of ancillary product offering strategies mapped to segment level revenue.

Conceptualized content in support of product launch: buyer and onboarding collateral, sales enablement toolboxes, case studies, campaign and promotional messaging, and web pages.

ADP, Automatic Data Processing, is a global provider of cloud-based human capital management (HCM) solutions. Within the ADP portfolio is an incubator that explores product innovation and SaaS products.

Job function: Spearheaded go-to-market tests across buyer, influencer, and user touch- points. Primary liaison between the incubator and business partners to secure early adopter clients. Reported to Divisional GM.

ADP Feb 2019 to June 2020 (COVID layoff) NY

Director of Marketing and Go-to-Market

Lowered google ads CPC from $2.74 to $1.34 by analyzing search terms and audience income levels.

Increased google ads CTR from 2% to 4.5% by optimizing ad content to match patient behavior and offering e-books to increase the transaction value. Organically gained 5,000 Facebook followers in 3 months by cutting ad spend and deploying hyper-targeted and engaging editorial that resonated with the audiences and influencers.

+30% more qualified leads by reconciling the MQL/SQL process via email campaigns. Improved website SEO score from 45 to 85 and SERP query by monitoring google scan ratings.

Increased email marketing open rates from 9% to 35%. Leads were 30% more qualified by reconciling the lead qualification process. Built-up audience engagement +45% by repositioning Actify brand message. Tested affiliate marketing and partnership marketing as new growth channels. Actify Neurotherapies is a startup treating depression. Job function: Direct responsibility for the development and execution of go-to-market marketing strategies and providing marketing leadership and management of the marketing team. Reported to COO and investors.

Actify Neurotherapies April 2018 to Dec 2018 NY STEPHANIE

CHAMBERS

P R O D U C T M A R K E T I N G

E X E C U T I V E

PROFESSIONAL BACKGROUND

15 years of experience inspiring marketing teams to craft and test emotionally charged campaigns D2C and B2B, turning market data into strategic GTM campaigns and integrated marketing approaches that get your products sold. GET IN TOUCH

Address:

West 42nd Street

NY, NY, 10036

Phone: 314-***-****

Email: adjg38@r.postjobfree.com

Portfolio:

www.plugyourstory.com

LinkedIn:

www.linkedin.com/in/stephanieinNYC

EDUCATIONAL HISTORY

CERTIFICATES

SEO Certificate* Dec 2018

Digital Marketing Certification* Jun 2017

*Received from General Assembly

St. Louis University 2006

St. Mary’s of Notre Dame 2002-2005

WORK REFERENCES

Peer reviews

www.linkedin.com/in/stephanieinNYC

CORE COMPETENCIES

Audience development

Buy-cycles

Content marketing

Customer journeys

Digital marketing

Product value

Sales enablement

Storytelling

Value proposition

CONTINUED ON NEXT PAGE

INDUSTRY EXPERIENCE

Beauty

CPG

Fashion brands and luxury retail

Healthcare (professional services & technology)

Human Capital Management (HCM)

Mobile Apps

Email marketing

Early adopter clients

Go-to-market strategy

Multi-channel marketing

Product launches

Marketing Manager

Relied on shopper marketing insights to rebrand and reposition value for70+ product lines. Drove e-commerce sales +29% through targeted email campaigns focused on obsolete sale items. Earned +$258,000 in sales resulting from one category-specific email campaign in two weeks. Depleted obsolete inventory costs (COGS) by -$500,000. A key member of the Product Rationalization Leadership Team providing continuous improvement of revenue-based initiatives. Overcame buy-cycle friction points by incorporating a product lifecycle feedback loop, launching cross-selling strategies for core and ancillary products, conceiving segment-specific product marketing calendars, and pioneering levels-of-messaging to create additional methods for sales to follow up and keep leads warm. Developed brand and social media playbooks, complete with industry knowledge and tone guidelines, to reduce on-boarding time and to add governance to brand marketing and brand management. PFI is a $60mm (revenue) beverage merchandising company, designing POP displays for CPG brands such as Starbucks, Coca-Cola, Pepsi, and Walmart.

Job function: Developed a marketing department from scratch and drove the strategic direction of process improvements. Reported to President.

Presence from Innovation June 2013 to Aug 2016 St. Louis Brand Rep Aug 2010 to June 2011 St. Louis

Caleres A global footwear company, re-branded as Caleres, Inc. in 2015, owns the licensing and manufacturing rights of footwear brands like Fergie and Naturalizer.

Consulting Freelance Aug 2010 to Present

Public Relations Coordinator Aug 2007 to Feb 2009 (Layoff) St. Louis Neiman Marcus Luxury retailer owning catalogue, online and brick and mortar stores dedicated to serving the luxury market with upscale apparel, accessories, home products, beauty and more. RELEVANT PROFESSIONAL HISTORY

ADDITIONAL PROFESSIONAL HISTORY

Marketing Manager Sep 2017 to April 2018 NY

Matrixcare MatrixCare, Inc. provides cloud-based Electronic Health Care Records (EHR) solutions to the long-term care industry. Marketing Consultant Aug 2016 to Sep 2017 NY

Bank of America/North Highland Bank of America Corporation is a leading financial institution for personal financial needs. L E T ' S C O N N E C T

S T E P H A N I E @ P L U G Y O U R S T O R Y . C O M Audience development

Brand marketing

Buy-cycle

Coaching

Content creation

Digital marketing

End-to-end marketing

Email Marketing

Go-to-market strategy

Management

Market insights

Marketing leadership

Positioning

Marketing Strategist & Event Consultant

Luxe’Haven (online clothing) Dec 2010 St. Louis Social Media Consultant

Femme (clothing boutique) Oct 2011 - Nov 2012 St. Louis Branding & Social Media Consultant

GAP Style (hair salon) Aug 2016 - Jan 2017 St. Louis Advisor

Happy Vibes (chocolates) Mar 2018 - Present NYC Social Media Strategist

Real Estate Broker Oct 2020 - Present NYC

Digital Communications Consultant

City Council Candidate (Politics) Dec 2020 – Present NYC New York St. Louis

Product launches

Product awareness and adoption

Product value

Product narratives

Product experiences

Product development

Process management

Product positioning

Purchasing behaviors

Sales enablement

Social media

Storytelling

Strategy

Team mentorship / team coaching

Value proposition

Contact this candidate