Matthew Zelkind

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Portland, Oregon 97205

adjfon@r.postjobfree.com

MY WORK

EXPERIENCE

KATU-TV Portland, Oregon

EXECUTIVE PRODUCER August 2019-PRESENT

Oversee Content and creation of newscasts at 4,5,6pm

21/2 hours a day of news each weekday.

All three shows saw growth year to year.

5 & 6p shows number one in ratings and A25-54. First time in years.

4p came in second in Households and Demos

Work on Special Projects for news department

KRDO-TV Colorado Springs, CO

EXECUTIVE PRODUCER JULY 2018-JULY 2019

Implemented strategies to produce more visually interesting and viewer friendly newscasts in all day parts.

Coaching producers: Introducing them to more advanced producing, better teasing and audience retention techniques.

Act as point person in the control room during major breaking weather and continuous coverage news events such as the record Blizzard of 2019.

Produce important station projects such as “Protect the Protectors” Telethon.

National Edward R. Murrow winner for best news operation markets 50 and above .

BROADCASTING, MARKETING, DIGITAL STRATEGY, CONSULTANT

Franklin, TN

April 2016-July 2018

Develop social media methodology to expand brand reach.

Strategically leverage the power of social media for accelerated brand growth.

Offered strategies to improve websites looks and effectiveness.

WKRN-TV (ABC) Nashville, TN

NEWS DIRECTOR -Senior News Executive May 2007-March 2016

Implemented strategic vision while managing all visual assets including 40 hours a week of live newscasts, station’s website, and social media outreach.

Elevated every WKRN weekday newscast, into at least 2nd place in Adults and Women 25-54 as well as Adults and Women 18-49 for the first time in station history.

Guided the station to unprecedented first place finish in Nov. 2014 in Adults 18-49 demographic at 10pm. 2nd Adults 25 to 54 & Women 25-54.

Morning news: 2nd Adults-25-54 demos and ratings for the first time in every Morning newscast Sunday-Monday.

Website traffic increased from 51 million-page views in 2012 more than tripling to 170 million-page views in 2014 and 2015 finishing No. 1 in the market in 2014.

Executive in charge of production Tennessee Titans preseason football game telecasts to a multi-station network. Duties included budgeting, hiring of crew, overseeing spot reel, troubleshooting during live broadcasts.

WRIC-TV (ABC) Richmond, VA

STATION MANAGER January 2004-May 2007

Manage several departments. Oversaw day-to-day operation of News, Production, Promotion, Engineering, Creative Services, and Art Departments.

Increased cost per point in every newscast time period in each 2005 ratings book.

Year-to-year ratings and demographics growth in every newscast time period.

WKRN-TV (ABC) Nashville, TN

NEWS DIRECTOR Oct. 1995-January 2004.

KTNV-TV (ABC) Las Vegas, NV

NEWS DIRECTOR June 1993-October 1995

OTHER BROADCAST EXPERIENCE:

KCNC-TV ASSISTANT NEWS DIRECTOR March 1992- June 1993

KAKE-TV NEWS DIRECTOR, ASST ND February 1990-March 1992

KCAL-TV PRODUCER October 1988-January 1990

KTNV-TV PRODUCER April 1987-October 1988

KSBY-TV PRODUCER March 1986-April 1987

KOBI-TV PRODUCER June 1985-March 1986

NOTEWORTHY AWARDS

Inducted National Academy of Television Arts & Sciences Silver Circle-January 2013

Regional Edward R. Murrow Award, Overall Excellence –1997, 2013

Regional Edward R. Murrow, Best Newscast-1997, 2000, 2001, 2011, 2014

Regional Edward R. Murrow Award, Spot/Breaking News Coverage-2002, 2011, 2014.

Mid-South Emmys- Overall Excellence 1998 and 2001.

National Governors Award Emmy-2011

Emmy-Best Day-Time Newscast-2002 and 2009

Tennessee Associated Press Best News Operation-1996, 1997, 1998, 2011, 2012

Tennessee AP Best Live Coverage-1996, 1997, 1998,2013

Emmy Outstanding News Station Southwest.1993

Emmy Outstanding half-hour Newscast Southwest, 1993,1994

EDUCATION

B.S. Telecommunications and Film, University of Oregon

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