Social Media Marketing Manager

Michelle N. Yacu

Chicago, IL adjfno@r.postjobfree.com 847-***-**** LinkedIn: Michelle Yacu

MARKETING PROFESSIONAL

A marketing professional with the ability to generate dynamic results in an organization through my experience with contributing to the development of a profitable client relationship.

EMPLOYMENT HISTORY

Rule One Proteins – A sports nutrition company

Athlete Program and Marketing Manager 05/2019 – 7/2020

Managed contracts for elite athletes located nationwide and recruited new ones.

·Coordinated and managed all aspects of logistics for trade show events

oIncluding: design and booth set-up, and selecting marketing materials for thousands of company giveaways.

·Collaborated with the regional sales managers from GNC, Vitamin Shop, LA Fitness, Planet Fitness etc., to showcase Rule One supplements using our elite athletes.

·Managed our marketing calendar to ensure product launch dates were met and all material was completed on time

·Managed all forms of social media and resolved customer service issues by ensuring customer satisfaction.

·Organized and managed quarterly athlete photo shoots – selected the locations, outfits, the photographer and made all travel arrangements.

·Communicated with Amazon to ensure supply chain quantities were fulfilled through Amazon Vendor Central.

Chiro One Wellness Centers – A Chiropractic Provider Group

Customer Account Coordinator 01/2019-05/2019

Provided a healthcare solution and recommendation for all inbound customer callers while managing a customer pipeline through proper lead management and effective outbound follow-up.

·Executed the Medulla sales process ensuring the highest conversion of new customers and managed existing customer relationships. Offered quality services of Medulla brand to consumers.

·Generated new leads and partnerships within my assigned territory and scheduled Chiro One events and workshops using salesforce

·Coordinated all Chiro One events in the Illinois Northwest suburbs.

Marketing Coordinator and Event Planner 01/2018-01/2019

·Designed monthly giveaways and wrote collateral for Chiro One patients.

·Managed the Chiro One promotional calendar and executed their events (i.e., patient appreciation days, dinners with the doctors, and various workshops for many Chiro One clinics within assigned territory).

·Lead educational patient workshops for the clinical staff to attain more referrals for the company.

Chiropractic Technician 12/2015 - 01/2018

·Established marketing campaigns to promote and execute patient workshops, and other promotional events to create referrals and additional services for current patients.

·Achieved performance metrics from marketing campaign. Patient enrollment increase

·Organized and launched annual patient fitness challenge, including weekly check-ins, fitness assessments and educational workshops

·Managed daily office activities, scheduled patient appointments, and performed administrative duties.

Paylocity – A Cloud Based Payroll and HR System Provider

Inside Sales/National Sales Support 2015

·Increased sales by identifying and scheduling appointments with decision makers at companies in my territory and researching business leads

·Used sales techniques to meet weekly and monthly metrics, which was a minimum of 150 phone calls daily. Served existing clientele.

LA Fitness

Membership Sales Counselor and Marketing Manager 8/2014-2/2015

·Enrolled new members through marketing and company-sponsored promotions and referrals.

·Acquired new corporate accounts

·Performed club tours and membership presentations, as needed.

·Organized Monthly member appreciation day, coordinating with local business

EDUCATION

BA Health and Human Physiology The University of Iowa, Iowa City, IA Spanish Minor The University of Seville, Seville, Spain

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