I have a passion for carving stories out of raw data.

SKILLS

●Data Analysis – Python, R, Tableau, SAS, SQL, Advanced Excel, GCP, AWS, Orange Studio

oLearning – Machine Learning, D3

●Marketing - Google Marketing Platform, Adobe Marketing Cloud, Salesforce, Neiman,

●Web development – HTML, CSS, JS, PHP, WordPress, TWIG, SCSS, Drupal, Magento, Wordpress

●Computer Repair – Certified in Apple J30, J31, K90, K91, K6, K1x Standards

EXPERIENCE

DATA SCIENCE

Senior Data Reporting Analyst · Wunderman Thompson (Sept 2018 – Nov 2020)

●Tools : Google Cloud Platform, Google AI Platform, Google Marketing Platform, ML, Python, R

Wunderman Thompson is a creatively driven, data inspired international advertising agency. Planned and deployed tagging, KPI, and A/B test structures. Cloud-based ETL. Geographic, behavioural, and psychographic customer segmentation. Report with tailored dashboards, documents, and presentations. Carve stories based on campaign/test results, attribution models, and relevant third party data. Influenced strategic shifts to increase blog traffic retention, shorten customer purchase journey, increase landing page engagement, and more enticing call to actions. Also significantly improved data warehouse efficiency.

Teaching Assistant · Northeastern University - LEVEL EDU (Oct 2016 - Sept 2020)

●Tools : R, Tableau, SQL, API, Excel, Orange Studio

Level was a high intensity data analysis program out of Northeastern University. I assisted students as they learned : Statistical Modeling, Advanced Excel, R studio, Data visualization, Databases & Machine Learning.

Data Analyst · The Tombras Group (April 2017 - August 2018)

●Tools used : Tableau, Google Analytics, Excel, Adobe Analytics, SQL, R, Artificial Intelligence

Tombras is one of the top 25 independent advertising agencies in North America. Leveraged DMP/CMS data to create holistic stories. Illustrated stories with advanced dashboards. Used attribution models to validate longer tailed customer journeys. Identified unique traffic to remarket at significant ROAS. Influenced website design changes to improve upsell opportunities in customer purchase journey.

Web Analyst · AAA (October 2016 – April 2017)

●Tools Used: SAS, Google Analytics, MYSQL, Salesforce, Excel

AAA’s marketing department was transitioning from traditional to data driven marketing. I created a dynamic marketing engagement scorecard using SAS. Identified UX opportunities in the customer journey via A/B testing. Increased audience segmentation to efficiently target overlooked young demographic. Massively improved overall customer journey experience with dev team.

Consulting Analyst · Pavement Coffeehouse (July 2016)

●Tools Used: Tableau, R, Machine Learning, Excel

Pavement came to me to address their food waste issue. Using Machine Learning, I created a model — that the owner still uses — to decrease weekly inventory shipments while lowering food waste.

WEB DEVELOPMENT / TECHNOLOGY

Apple Repair Technician · Flextronics (December 2015 - June 2016)

Apple J30, J31, K90, K91, K6, K1x Standards

●Responsible for diagnosing and repairing broken Apple laptops

●Developed process analysis to improve everyday flow of work for better efficiency

●Discovered the importance of quality control to achieve customer satisfaction

●Further improved troubleshooting and repair skills

Freelance Developer · CiteGuy.com (September 2015 - June 2016)

Tools Used: HTML5, CSS3, PHP, Twig Framework, Pico CMS, TinyCMS, InVision, SCSS

●Explored out of Database CMS to Flat File CMS to better suit the needs of smaller businesses

●Began to experiment with new technologies to improve skills and overall effectiveness

●Streamlined design and development process to increase efficiency

●Adopted user interface prototyping tools to reduce time spent on design

●Developed templates using TWIG Framework to reduce time spent on editing

●Improved self-sufficiency as an outsourced freelancer

●Niched in Minimalism and Responsiveness

Programmer · Unofficial (March – August 2015)

Tools Used: WordPress, HTML5, CSS3, PHP, MYSQL, JavaScript

●Further Developed WordPress skills

●Customized WordPress themes and plugins to meet external client preferences

●First began exploration of WordPress Multisite

●Optimized SQL DB to avoid Multisite slowing and SEO issues

●Improved PHP skills to tap into underlying WordPress functionality.

●Embraced minimalist site creation to enhance speed and efficiency

●Monitored and Repaired any server issues, respectively.

Lead Web Developer · SociallyIn (October 2013 - February 2015)

Tools Used: HTML5, CSS3, PHP, MYSQL, JavaScript, Apache

●Climbed from Intern to Lead Developer

●Content Management Systems Used: WordPress, Magento, Drupal and Joomla!

●WordPress template design and creation

●Consulted with local businesses to determine and meet their needs while within their budget.

●Delegated and monitored tasks to the development team in respect to individual talents

●Analyze site traffic with Google Analytics and used data to develop and improve campaigns

EDUCATION

●Northeastern University (2016)

oLEVEL Analytics – Designed to train data professionals

●Mississippi State University (2012-2015)

oComputer Science Major

References

Tombras Group

●Marc Loffredo

e: adjff8@r.postjobfree.com

●Paul Wakefield

e: adjff8@r.postjobfree.com

●Lisa Hill

c: 865-***-****

e: adjff8@r.postjobfree.com

AAA

●Garret Giesler

c: 704-***-****

e: adjff8@r.postjobfree.com

●Chris Nance

c : 704-***-****

e: adjff8@r.postjobfree.com

Level

Rasoul Behboudi

e: adjff8@r.postjobfree.com

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