Ideal position

Writing and copyediting high-quality content on multiple levels and channels — from long-form white papers and case studies to blog and social media posts.

Strengths

• WRITING/EDITING — Researching and composing blog posts, case studies, white papers, video scripts and other high-quality content assets that support a content strategy.

• CONTENT STRATEGY -- Identifying a content creation and management plan based the target audience and the buyer journey that converts site visitors into customers.

• SEO STRATEGY -- Discovering through keyword research the words and phrases potential customers are using to search for solutions that the organization provides, and to ensure the site follows SEO best practices.

• MEASUREMENT ANALYTICS -- Using Google Analytics, Tag Manager, Data Studio and other tools to identify what actions users are taking and whether those actions support digital goals.

• INFORMATION ARCHITECTURE -- Organizing content and the information structure of page templates so that each individual piece of content discovered by users in search can lead them to the site's core business offerings.

Skill & Tools

Google Analytics Photoshop Microsoft Teams Drupal

Google Tag Manager PowerPoint Microsoft Word WordPress Screaming Frog SEMrush Excel SharePoint

Google Data Studio Google Ads Confluence Contentful Mike Jesse

Writer/Copyeditor

+

Content Strategy + SEO + Analytics

Contact info:

317-***-****

adjfe3@r.postjobfree.com

6738 E. Pleasant Run Parkway

Indianapolis IN 46219

https://www.linkedin.com/in/michael-jesse-4750695/

Experience

CONTENT & SEO STRATEGIST, FUSION ALLIANCE — 2017 TO PRESENT Working with multiple corporate clients to:

• Research and write new content asset, including blog posts, ebooks, case studies, white papers, infographics, long-form pillar pages, video scripts and instructional user guides.

• Assess website’s SEO quality and recommend/execute optimizations.

• Identify gaps and organic search opportunities in existing content.

• Build an editorial calendar and topic taxonomy to drive ongoing content creation, management and governance.

• Provide instruction and support for WordPress CMS.

• Improve internal communications via SharePoint, Microsoft Team and intranets.

INFORMATION ARCHITECT; ANGIE’S LIST — 2016-17

• Developed a new topic taxonomy that reorganized all online assets and content to more accurately identify user intent — matching leads to service providers.

• Established the information architecture and data structure for a price look-up tool, and built a high-fidelity prototype.

ONLINE OPERATIONS MANAGER AND SEO DIGITAL STRATEGIST; ANGIE’S LIST —2013-2016

• Served as the editorial super-user/admin during the planning, launch and ongoing use of a Drupal CMS for a 40-member content team.

• Researched keyword rankings and provided optimization training to writers.

• Developed content creation and governance strategies.

• Designed and built workflow management tools.

ONLINE CONTENT MANAGER; ANGIE’S LIST —2011-2013

• Supervised in-house writing staff, freelancers and content creation agencies.

• Designed and executed a content strategy that produced evergreen topic content that became the website’s highest performing and best-ranking content.

ONLINE NEWS EDITOR & DATABASE MANAGER, INDYSTAR.COM — 2000 — 2005

• Led the breaking news team.

• Created interactive look-up databases on crime rates, property taxes, etc.

• Authored a local history blog.

• Supervised newsroom library team.

Education

• Master of Library Science, Indiana University.

• Bachelor of Arts, Journalism, Kent Stat University.

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