ALLEN BASIS

Morganville, NJ ***** • 732-***-**** • adjfa3@r.postjobfree.com

PROFESSIONAL SUMMARY

Performance-oriented salesperson with proven expertise in revenue management, client acquisition and account servicing. Diligently research competitors and market conditions to remain lean and agile in the face of changing expectations and conditions. Excellent negotiator and influential sales leader with startup experience.

• Trend forecasting

• Strategic planning

• Goal planning

• Budgeting

• Profit and revenue-generating strategies

• Recruiting and Hiring

• Sales Management

• Compelling leadership skills

• Rapport and relationship building

• Promotional sales events

• Social media savvy

• Market and competitive analysis

• Consultative and relationship selling

• Multidisciplinary team leadership

EVOKE - Poughkeepsie, NY

Regional Sales Director 06/2019 - Current

• Brought in several new prospects to build our pipeline including, New York Life, Moody's, Starr Group, Vornado and Carson Tahoe Regional Health

• Increased Revenue by 30% from existing clients by data mining and cold calling

• These are long tail sales and I am presently working through the process and at different levels with each NH Learning Solutions - Iselin, NJ

Account Manager 12/2018 - 06/2019

• Sold technology training to both end users and IT teams across multiple industries through cold calling and using personal network

• Sold $50K in first month

• Helped organizations gain knowledge and obtain better efficiencies through education in SQL, Office 365, Azure, Lean Six Sigma, Windows 10, Cisco Networking, Project Management, ITIL, Agile, CompTIA, SharePoint, .Net, etc

SKILLS

BridgeTower Media - Somerset, NJ

Publisher 11/2015 - 06/2018

• Led team of 7 direct reports and shared services for Pet Age, a retail trade media brand serving the US pet specialty market with $2.5 million in revenue

• Created digital only consumer pet title to capture B2C ad revenue and broke even in first edition

• Created $50K in new revenue with first-ever suite of webinars

• Created $100K in new revenue from data and newsletter sales

• Achieved P&L bonus each quarter

• Carried personal territory

• Built highly engaged staff with remote and on location offices

• Redesigned print and digital assets in first year of employment, increasing sales 12% by offering new incentive programs tied to relaunch

• Increased brand awareness traveling through Western Europe attending trade shows and conferences

• Developed successful social media strategy that doubled unique visitors/month to100K in 13 months

• Created two start-up successful live events in 2018 that trimmed 90% of declining print revenue UBM Americas - Iselin, NJ 01/2011- 10/2015

Director of Business Development: 01/2012 - 10/2015

• Tapped to head global sales and marketing for enterprise e-Learning platform (SaaS)

• Conceived and started monthly webinars to drive lead pipeline for global enterprise sales

• Opened new accounts including J&J, Merck, NYPD, USP that produced over $500K in new revenue

• Created and delivered first ever measurable marketing promotions campaign through Salesforce CRM

• Industries Served: Major Pharma, Cosmetic, Government, Food & Beverage and others Publisher: 01/2011 - 12/2012

• Increased share of market 5% for BioPharm International, (a peer-reviewed journal) in first 6 months by creating low investment advertising options and realigning territories

• Recruited and mentored highly successful international senior sales team

• Increased brand awareness by traveling through Western Europe attending trade shows and conferences

• Well known accounts: Merck, GE, 3M, Pfizer

SHRM - Alexandria, VA

Regional Sales Manager 01/2007 - 10/2010

• Increased advertising revenue by 20% in first year, managing northeast territory for SHRM Media

• Sold new accounts and increased digital revenue from $650K to $1.2M for SHRM.org, newsletters and conferences

• Increased print share of market over 6% by attending live events and visiting with clients and agencies, to better understand customer needs and to improve customer relationships Allen Basis Page 2 of 3

Bowtie, Inc - Los Angeles, CA

Group Ad Director 06/2006 - 11/2007

• Recruited to lead 5 person, $5M group of national consumer media brands in pet category, and sold several new clients including Purina, Greenies, LitterMaid, Milk-Bone and more

• Managed cost containment in remote sales offices

• Traveled nationally to client and agency meetings and conferences to increase revenue and share of market while maintaining local and remote offices

LRP Publications - Horsham, PA

Publisher 05/1997 - 06/2006

• Led 7-person team in disparate offices for Risk & Insurance, increasing share of market by 30%, surpassing 3 other brands covering the category

• Helped build first website

• Successfully mentored both junior and seasoned staff, and was promoted 4 times in 9 years from Regional Manager to Publisher, building revenue to over $4M

• Was recruited to sit on the Insurance Marketing Communication Association board and was Vice President of industry resource group

• Increased brand awareness by extensively traveling throughout US, Western Europe and Caribbean to client/agency meetings, trade shows and conferences EDUCATION

Bachelor of Arts: Mass Communications

Quinnipiac University - Hamden, CT

Allen Basis Page 3 of 3

Contact this candidate