AN ACCOMPLISHED PROFESSIONAL- Knowledge of business disciplines including: Marketing, digital marketing, market analysis, project management, promotional/event planning and sales. Highly organized and dedicated team player. Results oriented and self-motivated with a dedication to quality and high standards of customer satisfaction. Possess strong leadership, analytical, planning, written and oral communication skills.

Work Experience:

Special and Community Events Manager

Planned Parenthood of the St. Louis Region and Southwest Missouri – St. Louis, MO

August 14, 2017 - current position

Responsible for the creation and implementation of special event fundraising, donor cultivation, stewardship and community outreach tactics to help meet development department and affiliate goals. Primary functions are logistical planning, budget management, onsite execution of a myriad of events while ensuring all are executed on-time, within scope and budget.

Manage day to day functions for all fundraising: donor cultivation, stewardship, educational, coalition partnership, third-party, board and staff events

Oversee all event logistics including but not limited to venue/ space selection, creative development, technical requirements, on-site show management, hotel blocks, event registrations and other project elements as necessary

Grow and build existing events and identify new event opportunities to increase community presence

Create and implement event sponsorship programs for key fundraising events

Solicits and secures retail and food vendors, venues, sponsors and community partners

Negotiates costs with performers, entertainers, and production companies and other contracted services

Organize solicitation lists, donor outreach and follow-up for each event

Generate and lead online ticketing portal setup for events with required admission

Effectively promote events through direct mail, social media, electronic announcements and advertising

Direct project briefings with event workflows for all cross-functional teams

Act as primary point of contact for internal stakeholders

Collaborate with board members to execute select third party events

Represents the Development department at meetings, cooperates with various special interest groups such as the PPX Solidarity committee and Employee Appraisal Task Force and works with other departments in a cooperative manner to achieve desired outcomes

Labor with Public Policy, Communications, HR and Finance departments to support event execution

Maintain event donor history, attendance and other event related information in Donor Perfect data base

Prepare donor prospect reports for Major Gift Officers, VP of Development and CEO

Work with graphic designer on content, design and production of event materials (i.e. save the dates, invitations, programs and various event collateral)

Determine all security needs, insurance coverage or special permits for events

Proactively handle any arising issues and troubleshoot emerging problems on event day

Administer the vendor relationship, budget and ordering of promotional items for the entire company

Spearhead peer to peer diversity, equity and inclusion dialogue sessions to improve internal relations within existing culture

Ensure timely and accurate compliance with company requirements for month-end reporting procedures and interpretation of profit and loss reports to identify and put into effect actions to mitigate losses and maximize profits

Marketing Manager

Dance St. Louis (Grand Center) – St. Louis, MO

August 15, 2016 to May 31, 2017

Responsible for the design, production and implementation of marketing campaigns and communications strategies to promote the organization’s efforts in presenting dance in the St. Louis region

Spearheaded new community partnership strategies that increase new audience engagement

Create and Execute all direct mail and digital marketing efforts to increase web traffic and raise awareness in the region

Design, Maintain and Manage all social media platform promotional campaigns

Monitor web activity and conduct trend analysis to determine success of monthly advertising efforts to identify profitable growth opportunities

Analyze cost/benefits to maximize use of allocated budget for promotion of all main stage productions throughout annual season

Develop analysis reports and presentations for both internal and external stakeholders

Provided financial performance reports from marketing campaigns to Finance Manager

Ensure all internal/external collateral pieces contain a consistent brand message

Provide oversight internal/external daily creative projects and associated suppliers (public relations consultant, graphic designer, mail house, advertising vendors, etc.)

Negotiate/Purchase media buys for each main stage production throughout annual season optimizing reduced budgets

Provide email and web graphic support to creative team

Serve as department representative at targeted business events, conferences, tradeshows, etc.

Deliver exceptional customer service to all constituents

Assistant Sales Manager

Pottery Barn (Williams Sonoma, Inc.) – Chesterfield, MO

November 2015 to August 2016

Support management team in achieving goals by providing World- Class service. Serve as a role model for building relationships with customers. Maintain presence through store supervision to ensure appropriate staff coverage in all areas of the store. Perform operational functions to ensure the store meets Company guidelines, implement visual changes and maintain store standards.

•Provide exceptional customer service in the store to achieve World Class Service standards

•Serve as a role model for sales associates in sales generation and customer service by making the customer experience the priority

•Reinforce customer service principles by coaching staff on their successes and challenges

•Utilize training resources to educate team on product, improve selling skills and achieve business goals

•Effectively perform operation functions: open and closes the store, register and back office management procedures

•Maintain visual standards, including merchandise presentation, signage, lighting and general maintenance

•Monitor inventory levels and communicate discrepancies to upper management

•Maintain an environment where all associates are treated fairly and with dignity and respect

Co-Manager

Ann Taylor Factory - Chesterfield, MO

July 2013 to October 2015

Direct all store goals including sales objectives, client services, human resource management, payroll and operating expenses, loss prevention and merchandise presentation while driving both associate and client engagement.

•Direct client service efforts that are consistent with Ann Taylor standards, to increase transactions and capture client opportunities

•Develop team to accomplish store’s business objectives through recruitment, selection, coaching investment, engagement, retention and motivation

•Support attainment of sales, payroll and inventory shortage goals

•Execute merchandise presentation, restocking and recovery to maximize productivity

•Prioritize and Manage daily/weekly tasks (e.g. Price Changes, MOS, Special Orders, merchandising needs, payroll adjustments, processing of shipment, transfers, and proper claims process

Administrative Associate and Production Stage Manager

Ashleyliane Dance Company - St. Louis, MO

January 2007 to Present

Manage all special event and performance logistics as assigned by Artistic Director.

•Administer contract negotiations for local, regional and national performances

•Conduct site research and make recommendations for local summer master class series

•Coordinate F&B selections for off-site special events at various local venues

•Supervise/Manage all aspects of onsite event registration

•Handle travel logistics for artistic director, dancers, and guest choreographers

•Manage all staff, volunteer and vendor relations for the annual events for Senior Company and Junior Training Program

•Function as Stage Manager/Lighting Technical Director for the annual events for Senior Company and Junior Training Program

House Manager-Event Assistant

Touhill Performing Arts Center (UMSL campus) - St. Louis, MO

2011 to 2015 *served as a volunteer prior to being hired

Manage front of house operations

•Supervise front of house staff

•Ensure patron satisfaction and assist those with special needs

•Resolve patron problems and complaints

•Work with building maintenance and catering departments on maintenance and safety issues as necessary

•Conduct event specific briefings prior to each event and assign ushers to areas of theatre

•Coordinate with Box Office to resolve any seating issues

•Maintain communication with Stage Manager for start of show and intermission

•Follow emergency procedures and assist with medical emergencies as needed

Convention Services Manager

ST. LOUIS CONVENTION & VISITORS COMMISSION

July 2007 to March 2012

Ensure and oversee the successful planning, organization and coordination of all convention related activities while maximizing revenues and ensuring client satisfaction. Manage daily operations of CVC standard services for Family Reunions, One Hotel Executive Meetings and Conventions, Corporate Conventions as well as Multi Cultural Citywide Conventions.

•Act as event planning liaison between local service providers and local and out of state meeting planners bringing executive meetings, conferences, special events and/or conventions to the city

•Direct marketing efforts for St. Louis destination for pre-promotional events in competing cities

•Create an awareness of destination knowledge including hotels, attractions, restaurants and special event venues for new client base

•Design creative service packages to fit the clients' needs including: preparing planning visit itineraries, onsite activity guides and purchasing personal amenities for VIPs

•Coordinate and conduct planning visit tours for meeting planners showcasing aforementioned facilities of the city

•Manage RFP distribution/review process to CVC member suppliers to find exact goods and services needed by meeting planners

•Develop and communicate accurate group resumes for all operating departments including: Housing, Event Management, Catering and Sales

•Manage execution of all contractual concession agreements between CVC and client while maintaining budget parameters (i.e. Welcome Signage, Visitor Services and Volunteer Services)

•Organize pre/post-convention meetings with key departments (i.e. Housing, Event Management, Catering and Sales) to achieve effective customer service and retention

•Participate in planning and execution of local Familiarization Tours for the promotion of the city for the Multi-Cultural market

Professional Development Training:

Google Analytics/Adword, Social Media Advertising, Email Marketing and Content Marketing

Education:

Master of Business Administration- 1999 Fontbonne University - St. Louis, MO

Bachelor of Arts: Mass Communication/Marketing- 1998 The University of Tulsa - Tulsa, OK

Professional/Non-Profit Affiliations: ILEA and Delta Sigma Theta Sorority, Inc.

References: Available upon request

Contact this candidate