Simon Osorio

Medellín, Colombia LinkedIn Portfolio +57-323******* adjeqx@r.postjobfree.com Marketing Communications Strategist

TECHNICAL SKILLS & INTERESTS

Skills: Google Analytics, Google AdWords Adobe Photoshop, Adobe Illustrator Facebook Ads HTML, CMS Microsoft Excel, Microsoft Word, Microsoft Outlook Inbound Marketing, Content Marketing, Email Marketing SEO & Funnels UX & RW Design Marketing Analytics Data Mining & Modelling Social Media Environment Interests & Hobbies: Travel blogging, Learning Languages, Urban Photography, Podcasting, Drawing & Sketching WORK EXPERIENCE

Social Media Marketing and Internal Communications Intern (Contract) Medellín, Colombia EAFIT University Department of Development Jul 2020 – Jan 2021

• Coordinated a social media marketing strategy by crafting a cross-platform plan using HubSpot Marketing Software while analyzing consumer profiles and user trends which increased the media subscription in 38%.

• Designed and monitored 5+ Instagram and Facebook mental health campaigns while optimizing the overall content marketing strategy and assessing the department’s purpose, resulting in a 37 % lift in user interaction.

• Researched and implemented recommendations for the content strategy such as strong call-to-actions and cross- functionality across platforms such as Facebook, Instagram and the website, decreasing the bounce rate by 11%. Research & Analytics Assistant Geneva, Switzerland University of Geneva Sustainable Finances Hackathon Oct 2020 – Dec 2020

• Engaged with 10+ students and professionals to find practical ways to assess and illustrate the methods and metrics in which the G7 countries achieved the Sustainable Development Goals (SDGs) on a 10+ years’ time range.

• Generated Microsoft Excel reports of 5+ SDGs performance forecasts while executing data mining and modelling using Anaconda database software and showcasing results using Orange3 data visualization tools. Communications and Branding Assistant Medellín, Colombia EAFIT University International Affairs Research Group Jul 2019 – Dec 2020

• Spearheaded a bilingual social media marketing campaign while optimizing the social media platforms such as Instagram and Twitter evaluating the user’s previous insights which increased the group awareness by 13%.

• Engaged and collaborated with the associate professors and videographers to raise awareness to 11000+ students using targeted video marketing methods which augmented the research group applications by 30%.

• Generated insights for web performance using Google Analytics to analyze the output of the research blog website, while generating compelling reports on Keynote and Adobe Photoshop to present in-depth SEO strategies to the team improving the responsiveness of the website design (RWD) by 27%.

• Assisted the general coordination team holding weekly meetings to convey with feasibility the projects progress and insights from 5+ research advisors towards both professors and students increasing efficiency by 25%. Community Manager Bello, Colombia

Vacation Home Rental Startup Jul 2019 – Dec 2020

• Formulated and implemented ideas and strategies to enter social media platforms and online marketplaces such as Instagram and Airbnb while using Google Marketing Platform which increased bookings by 33%.

• Maintained and built relationships with 20+ clients and visitors using inbound marketing to generate value in the clients and providing remarkable customer service while leveraging the customer retention by 12%. LEADERSHIP EXPERIENCE

Director of Committee Washington, DC

Washington Model of American States/New York Model of United Nations Jul 2019 – Present

• Perform integrated research and analysis regarding Hemispheric Security taking into consideration the interests and pragmatics of the assigned country, while executing proofreading of draft resolutions for the OAS experts.

• Assist the Finances team by managing a 3.4 million Colombian Peso (COP) (2000 USD+) budget consisting of college funds organizing weekly meetings to allocate over the Model’s expenses, increasing efficiency by 25%. EDUCATION

EAFIT University Medellín, Colombia

B. Sc in Communications with a minor in Digital Marketing Expected Jun 2022

• Cumulative GPA: 4,37/5. Major GPA: 4,57 / 5

• Honorary Apprentice for the Marketing Club & Entrepreneurial Projection Group

• Honor Tuition 2020-2, Honorary Scholarship 2021-1

• Career Journalism Contest Best Podcast & Best Written Chronicle 2018, 2019 & 2020

• See Certifications and Projects