VIEN TRINH

224-***-**** • adjenr@r.postjobfree.com • www.linkedin.com/in/vientrinh

OVERVIEW

A

A Data-driven and results-oriented professional with 10+ years of experience across a range of diverse industries. I use analytics, research, and my communication skills to develop consultative and strategic recommendations that stakeholders use to make business decisions.

KEY COMPETENCIES

• Leadership/Team Building

• Public Speaking/Communication

• Presentation Development

• Relationship Management

• Cross Selling

• Training and Mentoring

• Critical Thinking/Problem-Solving

• Data Mining/Analytics

• Process Improvement

PROFESSIONAL EXPERIENCE

Synchrony Chicago, IL Assistant Vice President 2018-Current Primary Marketing Analytics Partner for a private label credit card portfolio consisting of over 15 home furnishings and electronic retail clients, comprising of over $6B in sales. Through the use of data mining software & business visualizations, I consistently provide marketing campaign results with actionable insights to the key decision-makers, i.e. internal partners and external stakeholders. I also recommend strategies and programs that align with the client’s goals to lead to higher account generations and credit sales.

After recognizing a crucial business need from internal partners for key performance indicators (KPI) visualization reporting, I developed a Tableau-based dashboard that incorporated:

o The ability to visually observe monthly trends for key metrics; application, accounts, transactional, and sales data o Time period comparisons: Month over Month, Quarter over Quarter, and Year over Year o Industry Benchmarking: Compare to all portfolio clients of an industry with an added feature choose the specific basket of clients

Provided training and mentorship to new team members. Through collaboration and taking a genuine interest in the individuals, I have fostered an environment of inclusion, leading to higher team cohesion and morale.

I have had the privilege of cultivating key organizational relationships consisting of peers and senior leadership within the organization. The development of these relationships has provided our team with opportunities to seamlessly cross-functionally collaborate and break down silos within Synchrony

PPM America Chicago, IL Portfolio Analyst 2014–2016 Managed all trade confirmation and settlement operations for private asset management firm with $111B in AUM. Influenced key decision-makers, internal and external, to initiate processes leading to efficiencies in the trade settlement process and better vendor rates. Supported over $75 billion in actively managed portfolios.

Built multiple key vendor relationships to negotiate better rates and occasionally waive charges/fees associated with failed treasury trades

Provided investment related & analytical support to internal lines of business, external clientele

Utilized automation & overhauled procedures to reduce trade settlement fails ~12% in two years CVS Health Northbrook, IL Advisor 2011–2014

Achieved client satisfaction and supported a $3B book of business by analyzing qualitative and quantitative data to consult on Pharmacy benefits. Collaborated with internal partners and utilized analytical insight from the client’s data to promote client-specific solutions, predict financial and member impact, analyze outcomes and perform case studies. Effectively presented recommendations and findings to key decision makers.

Educated clients on changes in the evolving Healthcare/Pharmaceutical landscape and advising them appropriate benefit changes using industry research, competitive analyses, trends, historical statistics, data manipulation, and forecast analyses

Partnered with Sales, Product Development and Marketing on initiatives to increase market share, outcomes/case studies and developing the sales story for the annual RxInsights client meetings

Evaluated the effectiveness of clients’ marketing/member communications efforts to convert members from retail to mail prescriptions

Generated and retained business by partnering with sales, clinical and digital team to demonstrate interactive reports, robust analytical offering and member experience

Recognized and communicated a gap in the department’s training program that resulted in the development of a new position

Cross functional collaboration resulted in the creation of models utilized by the department, performance tracking, benchmark reporting, and contract offerings

Awarded “Excellence in Collaboration” 2 consecutive years VIEN TRINH – PAGE TWO

224-***-**** • adjenr@r.postjobfree.com • www.linkedin.com/in/vientrinh WORK EXPERIENCE

Bank of America Merrill Lynch Chicago, IL Derivatives Analyst – Team Leader 2009–2010 Responsible for a team of analysts who effectively managed accounts for Merrill Lynch’s hedge fund collateral management operations. Effectively communicated with clients and internal partners to resolve issues and create a more efficient daily working environment. Oversaw the successful management of issuing, funding, and settling all daily collateral positions for over 200 hedge fund collateral accounts

Responsible for verifying and approving all daily cash and security activities for Collateral Management and ensured team settled interest on all clients’ collateral balances in adherence with ISDA best practices,

Resolved all client disputes due to collateral balances or trade discrepancies and worked with front office contacts to resolve any future issues while minimizing Trading Desk exposure and collaborated with Front Office to develop procedures to enhance daily processes

Established initial standing operating procedures for collateral client disputes to reduce escalation Vance Publishing Lincolnshire, IL Administrative Assistant 2008–2009 Performed administrative functions while providing ad-hoc marketing analysis for the woodworking division. The division produced 3 trade B2B magazines, 4 tradeshows, 3 websites, digital newsletters and numerous custom media projects. Revenue stemmed from clients in the woodworking industry who advertised on one or multiple media platforms.

Collaborated with members of the marketing team to understand key marketing metrics and trends to develop useful reporting on analysis for woodworking sales team

Provided sales team with analytic reporting support to assist the sales team evaluate the performance and effectiveness of their clients’ ad campaigns

o Focused on ad generated revenues to provide ROI metrics on print advertising o Provided CTR from websites and digital newsletters o Performed customer analysis to provide benchmark metrics to promote individual sales efforts JP Morgan Chase Bank Glenview, IL Licensed Personal Banker 2005–2008 Cultivated growth opportunities by establishing and maintaining key client relationships. Achieved desired revenues through integrated sales and credit strategies.

Successfully obtained Series 6, 63 licenses; well-versed in retail banking operations and procedures

Generated and developed client relationships by leveraging marketing materials and gathering custom insight MILITARY EXPERIENCE

Illinois Army National Guard Illinois/Baghdad, Iraq Soldier/Officer 2000–2010

Honorable Discharge

Iraqi Campaign Medal

EDUCATION

Master of Business Administration in Finance (2010) University of Illinois, Chicago, IL Bachelor of Art (BA) in Economics (2004) University of Illinois, Urbana-Champaign, IL CERTIFICATIONS AND TECHNICAL SKILLS

• SAS Enterprise (SAS)

• Level II CFA Candidate

• Tableau

• Structured Query Language (SQL)

• Microsoft Office Applications

• Huthwaite SPIN® Selling Skills

Certification

• Snowflake: WebUI Essentials

• Google Analytics Individual

Certification

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