SEO, Email and Social Media Marketing

Robert Caston

*** ** ******* **** ******, Fl. *4997 adjeml@r.postjobfree.com 772-***-****

SEO, Email, Content and Marketing Expert

SUMMARY

Extensive 20-year online marketing experience with proficiencies in Search Engine Optimization, Email Marketing, Search Engine Marketing and Content Marketing. Experienced with Google Console, Google Analytics, SEM Rush and WordPress. Background in achieving high no. 1-3 rankings for B2B website for keywords such as picnic tables, park benches, commercial bike racks, etc. against major competitors such as Home Depot, Walmart, Lowes and other national companies. I thrive on beating the competition.

Professional Experience

THE PARK CATALOG Delray Beach, FL Sept. 2014 - April 2020

SEO/Email Marketing Manager

Responsible for SEO and Content program for National E-commerce Site Furnishings Company. Grew Organic Traffic by 80% in 2017, 60% in 2018 and 40% in 2019. Able to maintain and achieve Position 1-3 rankings for more than 430 target keywords and Position 1-10 for 950 keywords. These are all on a national level. Managed Email Marketing Campaigns to tens of thousands of subscribers in different industry segments. Increased Open and CTR rates. Knowledgeable of CAN-SPAM and best practices. Created compelling content to optimize keywords in blogs and link building. Experience reaching out to editors for quality backlinks. Produced inbound marketing content and strategies to assist sales department and increase revenue. Promoted content and followers on Facebook, LinkedIn, Twitter and Pinterest. Proficient in Google Analytics, Google Console, SEMRush, Ahrefs, Microsoft Excel, Office, WordPress, MailUp Email Platform, Magento E-Commerce Platform and Photoshop.

GAME CHANGER B2B.COM Stuart, FL Jan. 2014 - August 2014

Owner and Content Marketing, SEO, SEM Consultant

Provide SEO, business development and content marketing services to various businesses, including national real estate technology company and leading mortgage company. Strategies include blogs, white papers, on-site content, etc. Offer SEO, SEM, Photography and Video. Specialist in Inbound Marketing and lead generation strategies that accelerate growth.

XACTI Boca Raton, FL Feb. 2013 – Jan. 2014

Director of Business Development/Marketing

Responsible for marketing software products and entering into marketing relationships with large publishers. Developed and managed ad campaigns, landing page optimization, email marketing campaigns, white papers. Worked on landing page optimization, A/B split testing and affiliate marketing.

DATA WAVE INTERNET MARKETING Stuart FL Dec. 2011 – Jan. 2013

Owner

Consulting firm offering SEO and Adwords online marketing services to real estate and other companies. Expertise in Search Engine Optimization, Google AdWords, Content Marketing, etc. Wrote blog and market content for national real estate tech firm including press releases and posts on real estate sites such as Active Rain.

BRINGLOCAL WHITE-LABEL DEAL PLATFORM Overland Park, KS Aug. 2010 – Nov. 2011

Director of Business Development/Marketing

Responsible for signing daily deal partnerships with publishers in the US and oversees. Established

partnerships with several major media companies. Provided training guidance to marketing departments on Google and Facebook promotions. Generated several thousand deal subscribers.

INFOTRAK.COM Bedford, MA Oct. 2009 - Aug. 2010

National Director of Partner Development and Marketing

Responsible for generating national online mortgage lead generation sales and partnerships with

newspaper sites for financial website. Also created SEO program and content to optimize site for search

engines.

WESAY.COM Villa Park IL June 2006 – July 2009

Director of Marketing

Participated in developing content and promotion of online citizen journalism news site. Created and

edited articles, press releases and blogs about photography and citizen photojournalism. Responsible for

traffic generation – PPC campaigns, SEO, Email Campaigns, Content Marketing, Social Media Marketing

using Facebook and Twitter, link building and membership development. Managed millions of Google

AdWords text and banner advertisements. Increased subscriptions to 16,000 members while driving

down per click costs. Ran SEO campaign with article marketing and backlinks.

INTEREST.COM Villa Park IL March 2001 – March 2006

Business Development/Content Partnerships

Managed and maximized national text and banner ad campaigns with content and data partnerships with national banks and mortgage companies. Created presentations, attended trade shows and conducted in person sales calls. Supervised content partnerships with newspaper publishers and other large sites to increase revenue and backlinks. Hired and managed national staff. Grew revenue 500% until acquisition by Bankrate.com.

BANKRATE, INC. N. Palm Beach FL Dec. 1994 – Sept. 2000

Business Development/Content Partnerships

Created entire program for financial content and advertising program in print and online. Developed contracts, partner presentations, prospect lists and media kit. Managed national and local banner and hyperlink advertiser campaigns for major companies such as Wells Fargo, Lending Tree, Lower My Bills, Mortgage.com and others. Responsible for content partnerships with a number of large partners including Gannett Inc. Newspapers, Knight-Ridder Newspapers, Yahoo, AOL, MSN, USAToday.com and many others. Grew traffic through partnerships and promotion of financial articles.

Education

ROWAN UNIVERSITY – Glassboro, N.J. B.A. Communications - Journalism, Dean’s List.

Skills

Google Analytics, Google Console, SEM Rush, MailUp Email Platform, Ahrefs, Microsoft Word, Excel, Movie Maker, PowerPoint, Outlook, Photoshop, Hoot Suite, HTML, SEO by Yoast for Word Press, LinkedIn, Twitter, Facebook, Social Media Analytics. Award-winning photographer, advertising copywriter and editor.

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