Social Media Marketing Manager

Michelle McKinley

727-***-**** adjelw@r.postjobfree.com

Saint Petersburg, FL linkedin.com/in/michellemckinley

Strategic Marketing Leader

PROFESSIONAL SUMMARY

A self-motivated and goal-oriented marketing leader with nearly 9 years of B2B experience of meeting or exceeding digital marketing KPI targets.

Technical Skills: Marketing Operations & Leadership, Product Marketing, Email Marketing, Content Marketing, Website and App UX, Brand Management, Webinar and Live Event Promotion, Online Reputation Management, Social Media Marketing, Competitive Analysis, SEO

Technology Software: Marketo, Hubspot, Salesforce, Google Analytics, WordPress, Sitefinity,

Hootsuite, Canva, Canto

EXPERIENCE

Marketing Manager 04/17 –12/20

UPC Insurance St. Petersburg, FL

Reported directly to the VP of Marketing and oversaw all marketing initiatives for a billion-dollar insurance company writing in 12 states and representing 8,000 agencies, 600,000 policyholders

Created and executed full-scope marketing plans including the release of a policyholder mobile app, content marketing strategy and calendar, product and system launch campaigns, and other customer journeys aimed at increasing written premium

Gained a strong knowledge base of Marketo's inherent capabilities as the lead administrator, where I created and sent compelling and targeted emails, ran integrated webinar programs, and utilized custom landing pages, forms, and subscription centers

Managed the data integrity and audience segmentation for over 35,000 agent contacts in both the CRM (Salesforce) and the marketing automation platform (Marketo), as well as the connection between the two platforms

Worked with vendor partners for email marketing, web development, creative and brand building, and PPC advertising to leverage field experts and meet company objectives

Maintained all social media pages, strategically focusing on complaint resolution and customer service funnels

Business Development Manager 04/11 –06/16

Wallace Welch & Willingham St. Petersburg, FL

Led the Business Development department for a $6 million-dollar insurance agency

Spearheaded a full redesign of the website which included a new content marketing strategy

Implemented the Hubspot platform and managing the data migration from the old to new CRM

Developed effective and targeted sales and marketing collateral to generate new business

Managed online presence including social media, public relations, and company awards

Executed more than 30 events designed to increase new-business and enhance client retention; includes seminars, webinars, trade shows, and golf tournaments

EDUCATION

University of South Florida Bachelors in Marketing St. Petersburg, FL

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