WORK EXPERIENCE

Marketing Associate

Lyft, Bikes and Scooters

Bay Wheels

August 2019 - May 2020

Acted as an inbound and outbound corporate sales account manager supporting 400+ accounts in California and New York. Performed all outbound sales research and marketing communication development, as well as inbound management of new accounts, resulting in a 26% increase in revenue over two quarters. Processed ridership data from corporate accounts to create tailored content for partners, driving growth in enrollment 22%-37% across our largest accounts. Developed end-to-end marketing event campaigns for experiential and brand education events. Created digital and print content for marketing materials, social media campaigns, and internal resources. Additionally analyzed data from marketing events and field research to create data-driven campaigns and strategic bike and scooter deployments. Streamlined internal processes for back end account management, data entry and routing, and additional administrative services.

Brand Ambassador Lead

Lyft, Bikes and Scooters

Bay Wheels

December 2018 - August 2019

Served as the lead for all public marketing events, including street fairs, cycling events, corporate events, health fairs, etc. Trained outsourced brand ambassadors on all aspects of the brand, pricing, customer service, and safety policies. Organized event logistics including set-up, test rides, and event coordination. Processed the collection of data from the equity program, Bike Share For All, and signed up over 4,500 individuals from low-income communities. Developed strategic campaigns for university partners and lead local marketing initiatives.

Brand Ambassador Lead

Motivate LLC

Operator of Ford GoBike

March 2018 - December 2018

Represented the company at various community, private, and corporate events to present information about all aspects of Ford GoBike bike-sharing. Managed all late fee processing and member communication for Bike Share for All members, covering 35% of total rides across the Bay Area. Organized outreach events for Bay Area universities including Cal Berkeley and SJSU. EDUCATION

ACHEIVEMENTS

Illustrator

Photoshop

InDesign

Office/G-Suite

Event Planning

DSLR Photography

Data-Driven Marketing

Concept Design

Project Management

Brand Identity

Typography

Social Media

SKILLS

Bachelor of Science

Business Administration

Concentration in Marketing

San Jose State University, May 2019

Minor

Graphic Design

San Jose State University, May 2019

THI Summer School

Automotive Engineering &

Strategic Management

Technische Hochschule Ingolstadt,

Bavaria, Germany, July 2018

Lyft Bay Wheels

Launched two rounds of ebikes

throughout the Bay Area, assisting

in marketing and communication of

new capacity and service area.

Developed new outbound sales

strategies for corporate

partnerships, driving sales 15%

quarter over quarter.

Stoned Age Jerky Company

Developed branding, packaging,

marketing materials, and concept

design for Stoned Age Jerky

Company, a licensed edible product

currently sold in over 100 California

dispensaries, serving 12% of market

share across the state.

Launched Bay Area Critical Worker

Program; personally enrolling and

managing 45 hospitals, representing

over 500+ workers.

+1-818-***-****

adje1n@r.postjobfree.com

lukekushner.org

in www.linkedin.com/in/luke-kushner

Creative Marketing, Campaign Development,

Graphic Design, Data-Driven Marketing,

Sustainability Minded, Maker

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