Dani Anthony

adjdkr@r.postjobfree.com l 630-***-**** linkedin.com/in/DaniAnthony

EXPERIENCE

General Electric (GE)

Lead Marketing & Communications Specialist August 2019 – August 2020

Coordinated and designed collateral for brand re-design through website UX design, over 15 product brochures, technical and business need templates, and customer give-a-ways and facilitated employee training for over 200 employees increasing in company awareness and proficient communications to stakeholders

Created and implemented performance-based CRM marketing plans through digital and social media marketing campaigns with a variety of tools on LinkedIn, YouTube and Website management through storytelling and targeted marketing strategy tracking through Power BI which increased web traffic and overall sales leads

Consolidated and transformed data sets and dashboards through deep analysis while influencing the Marketing & Sales teams delivering optimal key performance indicators including Salesforce business leads, overall data quality and customer insights

Led the development and execution of tradeshow strategy while maintaining the delivery of the predetermined budget for global tradeshows to gain new B2B clients and increase sales

Collaborated with creative agency partners to ensure deadlines through spreadsheets for marketing campaigns deliverables are met with weekly check-ins and bi-weekly deliverable reviews

Designed and executed employee and product highlight photos and videos for over 200 products at over 5 workplace sites using visual storytelling which drove industry awareness of company product diversity

Researched insights and industry impact of COVID-19 to provide proper communications resources and met all client needs and marketing objectives

General Electric (GE)

Leadership Management Program July 2017 – August 2019

Focused on building expertise as a self-starter using business intelligence through 4 fast-paced rotational assignments combined with 8 intensive courses focusing on analytics and strategy using Alteryx, Excel and relational databases to simplify overall data visualization, hone engaging presentation skills and partner with cross-functional stakeholders

Organized over 200 events for 4,000 employees as the community service program leader within all GE programs and received the GE Volunteers 2018 award

Photo Sharing Application April 2015 – May 2017

Creator

Designed the layout and structure of the app to achieve the most convenient user interface for new users driven from customers insight and partnership with creatives

Managed the development team and led meetings during the creation and implementation of the application to inspire further confidence and success

uBack May 2016 – August 2016

Product Manager

Developed complex user stories and requirement goals for the technical roadmap through organized technical touchpoints and analyzing data sources

Built and conducted QA testing strategy to create an action plan and maintain progress of development work through data analysis alongside a collaborative team

EDUCATION

Indiana University, Bloomington, IN May 2017

Bachelor of Arts: Media Management, Marketing and Industry and Certificate: Liberal Arts and Management Program

ACTIVITIES AND INTERESTS

Volunteer Marketing Board Committee Member at Master Provisions

Volunteer Communications Coordinator at MedMentor

Basic SQL and R/Python product management knowledge

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