URSULA R. JAMES

*** ****** **** ***********, ** *2707 407-***-**** adjdhb@r.postjobfree.com

PROFESSIONAL PROFILE

A goal-driven professional with progressive accomplishments in journalism/public relations/education.

A critical and forward thinker with expertise in project management, written and verbal communications, event/program planning, and community outreach.

A strong leader who excels in managing multiple projects concurrently with detail, problem-solving and follow-through capabilities.

EMPLOYMENT

Assistant Director of Marketing & Communications, Bethune-Cookman University

Daytona Beach, FL June 2017 – September 2020

Worked with Executive Cabinet to promote the University’s students, faculty, staff, alumni, and programs in a consistent manner that protects and enhances the historical institution’s image. Manage internal and external communications via the University Web site, traditional media, and social media. Plan and execute logistics for public ceremonies, meetings, and events. Create marketing plans for various campus programs and events. Generate photographs, graphics, news releases and publications that tell the unique story of Bethune-Cookman University. Manage University rebranding initiative. Work closely with the Division of Institutional Advancement to ideate, create, and implement fundraising messaging and campaigns. Produce marketing collateral for the distribution of e-mail and print formats for University departments. Oversee multimedia initiatives and products for University positioning via social mediums and radio.

Managed communications team. Develop communications plans and strategies. Develop and maintain key messages for external and internal stakeholders. Generate news releases, media briefings, department budget, speeches, and FAQs. Respond to after-hour media inquiries. Scheduled media interviews.

Increased social media engagement and following by 200%

Published over 100 articles for the 2019-2020 academic calendar

Secured public relations story pitches for trade and higher education publications, and tv broadcast

Executed Sirius XM radio interviews for high level donors

Interim Director of Communications, Bethune-Cookman University

Daytona Beach, FL March 2017 – June 2017

Worked with Executive Cabinet to promote the University’s students, faculty, staff, alumni, and programs in a consistent manner that protects and enhances the historical institution’s image. Manage internal and external communications via the University Web site, traditional media, and social media. Assist in planning and executing logistics for public ceremonies, meetings, and events. Create marketing plans for various campus programs and events. Generate photographs, graphics, news releases and publications that tell the unique story of Bethune-Cookman University. Manage University rebranding initiative.

Managed communications team. Developed communication plans and strategies. Developed and maintained key messages for external and internal stakeholders. Generated news releases, media briefings, department budget, speeches, and FAQs. Responded to after-hour media inquiries. Scheduled media interviews.

Communications Specialist, Bethune-Cookman University

Daytona Beach, FL June 2016 – March 2017

Worked with Communications Director to promote the University’s students, faculty, staff, alumni and programs in a consistent manner that protects and enhances the historical institution’s image. Generate press releases, social media ideation, and public relations efforts. Create marketing plans for various campus programs and events.

Executive Director/ Program Director, The Power Promise Organization (Department of Juvenile Justice)

Orlando, FL August 2010 – November 2015

Managed team of facilitators and managers

Developed briefings, reporting

Managed grant budgets

Produced weekly, monthly newsletters, e-mail campaigns, and social media creation

Developed organization brand and marketing collateral

Managed special events, public service projects and diversity studies

Developed grant proposals

Managed public relations for organization

EDUCATION

Florida A&M University, Tallahassee, FL

Bachelor of Science in Public Relations

ACTIVITIES AND INTERESTS

Acceleration Church, Orlando, FL: Marketing and Social Media Specialist. Media team member.

Public Relations Society of America

National Association of Black Journalists

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