Social Media Manager

EXPERIENCE

KARLA AYALA

**** ***** ******, #**, ********, NY 11229 · 646-***-****

adjdg2@r.postjobfree.com

Forward-thinking professional with 15+ years of experience in the corporate and non-profit sectors. JULY 2020 – PRESENT

INTERIM SUPERVISOR FOR LOW INCOME PROGRAMS, DOWNSTATE NEW YORK REGION, NATIONAL GRID

Supervise a culturally diverse workforce of 8 employees through coaching, counselling and team building to ensure tasks are carried out in an efficient manner; ensure the distribution and implementation of low-income programs such as the Home Energy Assistance Program (HEAP), New England Fuel Fund grants, and the Energy Affordability Program; oversee the completion of file matches between National Grid and the New York City Human Resources Administration to ensure all eligible customers benefit from financial assistance programs; identify opportunities for process improvement in communication and reporting strategies. JULY 2020 – PRESENT

SENIOR ADVOCATE, NATIONAL GRID

Develop strategic partnerships and liaison with local organizations, political representatives and key stakeholders; identify emerging populations for targeted outreach; provide active outreach to low and fixed-income customers regarding special programs and opportunities; provide crisis intervention and timely problem-solving as needed; analyze trends in the energy sector and public assistance programs and their interrelated functions; prepare and lead presentations on our key low-income programs.

MAY 2008 – JUNE 2020

CONSUMER ADVOCATE, NATIONAL GRID

Same responsibilities as noted above in the Senior Advocate role. Additional Accomplishments and Team Leadership Roles:

• Served as Community Liaison on the Board of the Hispanic Professional Association

(2015), as well as Secretary (2012-2013) and Communications Chair (2010). The HPA is an employee resource group within our inclusion and diversity initiatives.

• Volunteered to record and edit a short film on departmental goals and achievements for senior level management for submission to the annual Chairman’s Awards.

• Represented the company at LIHEAP Action Day in Washington, D.C., where I advocated on behalf of our low-income customers for the continued funding of energy grants.

• Selected as one of 50 female participants for leadership training within the company JULY 2006 – APRIL 2008

OFFICE MANAGER, NATIONAL LATINA INSTITUTE FOR REPRODUCTIVE HEALTH Oversaw daily operations including but not limited to event planning, new hire processing and orientation, management of employee benefits, supervision of interns, and expense tracking. 2

EDUCATION

MAY 2019

MASTER OF SCIENCE, THE NEW SCHOOL

• Degree in International Affairs with a concentration in Media and Culture, 3.68 GPA

• Completed United Nations Summer Study Program, including a consultation (20-30 hours per week) with UN Women assisting in the development of a social media campaign focusing on the future of work for women as part of the We Empower program. MAY 2001

BACHELOR OF ARTS, HUNTER COLLEGE

• Double Major: Black/Puerto Rican Studies and Communications

• Minor: Psychology

SKILLS

• Computer Skills: Microsoft Office (Outlook,

Excel, Word, PowerPoint, Publisher), Adobe

(Lightroom, Photoshop, InDesign), GIS ArcMap

• Fluent in Spanish and English

• Ability to work across multiple functions

• Strong interpersonal and event planning

skills

• 12+ years of partnership building

experience

• Team Player

VOLUNTEER EXPERIENCE OR LEADERSHIP

• Active member of Omega Phi Beta Sorority, Inc.:

- Board of Trustees (incoming Board member for 2021-2023)

- National Council of Officers positions held: Executive Secretary (2006-2007), Alumnae Association Administrative Coordinator (2010)

• Brooklyn Grandparents Coalition Planning Committee Member (2007-2015): Planned bi-annual conferences for foster care kinship caregivers in NYC.

• Currently volunteer with various NYC Puerto Rican diaspora groups on educational programming, direct community engagement and relief work post-Hurricane Maria and as needed on an ongoing basis

AWARDS AND RECOGNITION

• El Maestro, Inc. award for “Contribution to Our Community and Puerto Rico” (2018) as recognition for relief work after Hurricane Maria.

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