Social Media Marketing Manager
Resume:
ALY
LEATHERY
MARKETING MANAGER
Marketing Manager with a passion
for creativity, branding, and
supporting local. I am an energetic
manager with a high attention to
detail and a love of creativity. I thrive
in collaborative environments with
high-reaching goals. My key
strengths are creating long-term
strategy for departmental and
company success, and having the
drive and flexibility to tackle a wide
variety of tasks while keeping a goal
in mind.
SKILLS & ABILITIES
Social Media, SEO, Graphic Design,
Marketing Strategy, Adobe Suite,
Email Marketing, Photoshop,
Photography, Hubspot CRM, Event
Planning, Collateral Creation,
Copywiritng, Website, Video.
CONTACT INFORMATION
adjcou@r.postjobfree.com
3516 Elm Ave Baltimore, MD 21211
Towson University
Study Abroad Program - Marketing of Wine and Beverage in Bordeaux, France
Internship for Salazon, local business
3.68 GPA upon graduation
International Student Mentor
Minor in Political Science with a focus on Baltimore Bachelor of International Studies, 2016
EDUCATIONAL HISTORY
I am interested in supporting local organizations, food and beverage, and the great outdoors. In my free time I like to read, paint, and explore. I have a dog and a cat that I adore. INTERESTS AND HOBBIES
Marketing Manager
Improved social media presence and success. In 2019, I created 650+ posts, achieved 2,800+ clicks, 4,600+ interactions, and increased our social presence by 156%
Assisted in designing and launching a new website. Launched in January 2020, the new site has seen a 28% higher rate of inbound interactions and a 20% increase in lead conversion Revitalized email marketing. By studying industry trends and focusing on creative campaigns, I improved email open rates by 50%, and email click rates by over 80%
As Marketing Manager for a small company, I have experience in a wide variety of tasks. I have successfully managed event planning, creative campaigns, digital marketing initiatives, and branding. Tricerat Inc, (Jan 2018 - Present)
Sales and Marketing Coordinator
I was responsible for administration and marketing for Banner Hill Apartments in Federal Hill, Baltimore. Primarily, I created marketing collateral and branded giveaways, and coordinated events and outreach to the community and local businesses. Working on a small team, I helped provide support for website design, social media, branding, and analytic reporting.
ZRS Management (May 2016 - Dec 2017)
EMPLOYMENT HISTORY
Marketing and Events Coordinator
Salazon Chocolate (May 2014 - May 2016)
Working for a local business, I led a team of interns to plan, coordinate, and execute events and strategies to market a local chocolate brand. The brand was sold nationally in stores like Wegmans, MOM's, and Whole Foods. I coordinated major trade shows, such as Expo East and Fancy Foods shows. I monitored and posted event photos and brand updates to social media.
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