RAMAN KHURANA

E-**(B), First Floor, Single Storey, Vijay Nagar, Delhi – 110 009

(P) +91.9810179991; +91. 11.43595885 adjanw@r.postjobfree.com

Seeking Full-time / Consulting Senior-level assignments in Business Development and Marketing operations with an organization of repute preferably in Entertainment/Amusement, Real Estate and Retail Sector

PROFILE SUMMARY

• A dynamic professional with 35+ years of experience in Business Development, Marketing, Advertising, Communication, PR, Business Strategy, Revenue Generation and Alliances in Amusement & Retail sector

• An out-of-the-box thinker with a proven track record in increasing revenues by innovative turnaround strategies with the results to the tune of 38% increase in revenues over a period of 4 years.

• A proactive leader and planner with expertise in business planning, market plan execution, strategic thinking, creative planning, developing and motivating a strong team.

• A proactive planner with abilities in devising result-oriented strategies and plans geared towards optimizing operations and enhancing organizational performance by streamlining workflow and creating a teamwork environment to enhance productivity.

CORE COMPETENCIES

• Business planning/forecasting for assessment of revenue potential in business opportunities and reviewing the market response/requirements and communicating the same to the sales teams for accomplishment of the business goals

• Overseeing complete business operations with accountability of profitability, forecasting monthly/annual sales targets and executing them in a given time frame

• Strategizing the long- term as well as short- term business directions of the territory to ensure maximum profitability in line with organizational objectives

• Taking care of the marketing and sales operations with focus on achieving sales growth as well as identifying new streams for revenue growth and developing the brand to build consumer preference

• Identifying prospective clients, generating business from new accounts and developing them to achieve consistent profitability as well as building healthy business relations with major clientele, ensuring maximum customer satisfaction

• Creation of end-to-end marketing strategy including go-to-market plans, marketing collaterals, marketing communication, promotional strategies and engaging with internal and external stakeholders to operationalize and deliver.

• Analyzing customer requirements and developing strategic plans for business growth for the organization.

• Team building, leading, training & monitoring the performance of team members to ensure efficiency in meeting of individual and group targets

ORGANIZATIONAL EXPERIENCE

EOD - EVERY OTHER DAY June 2014 - May 2019 General Manager

Initiated the process of developing state-of-the art Adventure Park in 6.33 acres of land allotted by Delhi Tourism.

Taking care of all liaison including procuring necessary permissions/NOCs from various Government departments viz. Fire, EDMC, Police, FOREST, Delhi Jal Board and BSES.

Interacting with Media for PR to successful operation of the park, finally achieved a significant amount of revenue generation from school and corporate sales from birthdays, kitty parties and corporate get-togethers.

Ram Ram Ji Peripherals – founder of leading mobile accessory brands UBON & VINGAJOY July 2019 - April 2020 Sr. Relationship Manager

Managed dealings with leading brands Ubon and Vingajoy mobile accessories.

Played an instrumental role in creating strategic new business tie-ups, while exploring new verticals, with Ferns and Petals. Vivo and GoodWealth.

Interacting with electronic and print media, I got "Ubon as The Most Promising Brand of the Year" by the leading business daily The Economic Times in the year 2019.

Contributed a significant amount of sales from Maharashtra and U. P. Dealer network.

Contributed and generated good revenue from corporate gifting by participating in national as well as international electronic exhibitions held in Pragati Maidan, Delhi, Goregaon Mumbai and Hong Kong.

Generated good referrals by actively participating in BNI network. Made significant contributions for the brand promotions through developing new verticals.

Unitech Amusements Parks Limited (UAPL) Jan 2011 – May 2014 Additional GM – Sales & Marketing

Responsible for general, school sales, birthdays & corporate sales, strategic and brand building initiatives leading to increase in footfall and revenues with an impressive YoY revenue growth of 15% to 18%.

Developed an online strategy for the brand globally by tieing-up with Google to have the virtual presence globally thereby enhancing the brand awareness, increasing footfalls and generate additional revenue for the organization. Also, resulting in improved page rank and likes on Facebook from a mere 19 to 36000+.

Launched various promotions for special occasions like Teachers’ Week, Id-Milan, Dandiya, Diwali, Christmas, Lohri Utsav and also organized flee markets, product displays to increase brand awareness and footfalls while generating additional revenue

Devised multi-faceted product promotion strategy to target customers across age groups – College annual fests, IITF exhibitions, Schools talent hunts, Beat the Heat campaign just to name a few.

Developed a strong PR strategy and led the initiative of brand penetration across all communication channels – Print, Electronic, Radio & Outdoor media

Devised and implemented a customer loyalty program which became a success with customers across target groups and businesses – with all three-tiers of memberships (Silver, Gold & Platinum) gaining strong momentum within days of launch.

Led an initiative of ‘bonding and care’ loyalty program for special customers/guests through personalized calls, special discount offers and gift bouquets which resulted in a significant growth and generated additional revenue for the organization.

IRPPL, Noida Jun 2008 – Dec 2011 Deputy General Manager – Retail Management

Instrumental in marketing and launch of The Great India Place & Worlds of Wonder (New project initiated in 2004) which are today an icon and a niche brand in their own space.

Responsible for development of marketing and creative strategy and promotion of retail space available in the Great India Place

International Amusement & Infrastructure Pvt. Ltd. Jan 2008 – May 2008 Business Development Manager

Involved and contributed significantly towards the initiatives taken for developing a Mega Tourism City in various states, viz. Jaipur, Gurgaon, Bangalore, Patna, Ahmedabad, Indore & Jammu.

Instrumental in developing strategy for setting up a Mega Tourism City in Jaipur - from the concept development to the procuring of land on the Delhi-Jaipur-Ajmer Expressway.

Worked on Domestic and International projects in Katra, Oman and Daman & Diu and made presentations to key stakeholders of the project in the respective state governments

International Recreation Parks Private Limited (IRPPL) Dec 2004 – Dec 2007 Manager, MD’s office

Part of the team involved with the development of Noida Entertainment City, Adventure Island (Rohini), Metrowalk (Rohini), The Great India Place (Noida) and Worlds of Wonder (Noida).

Handling PR and related activities for the company

Making corporate presentations to Business Associates, coordination and liaison with Media for events

Handling events, outdoor promotions and contributing towards marketing strategy for new products in offing.

Modern Foods Industries, HLL (Delhi) Feb 2003 – Dec 2004 Mgmt. Consultant – Marketing

Reporting to the Regional Operations Manager – North & South, Modern Foods

Responsible for 360-degree supervision on new product launches inclusive of:

Comprehensive Market Study & Analysis

Conception & Presentation of Creative Strategy

Packaging

Designing DSM up to final product launch

J. Walter Thompson (JWT) Jun 1976 – May 2002 Senior Account Representative

Reporting to Associate Vice President & Client Services Director

Responsible for development of a branding idea, its communication strategy and making a creative presentation including but not limited to:

Creating the brief for the creative

Brainstorming and creative thought processing with the team

Coordination and interaction with clients and key stakeholders

Organizing Dipsticks to measure the results

ACADEMIA

1976 B.Com (P) University of Delhi

SOFTWARE SKILL SET

Microsoft Word, Excel and PowerPoint

KEY PROJECTS & CAMPAIGNS EXECUTED

Tie-up with Google to have the virtual presence of Adventure Island (UAPL) in order to enhance awareness levels of the brand

Key stakeholder in the team responsible for development of Noida Entertainment City, Adventure Island (Rohini), Metrowalk (Rohini), The Great India Place (Noida) and Worlds of Wonder (Noida)

Key stakeholder in the team responsible for developing Mega Tourism City with responsibility of proposal presentations in various states of India, viz. Jaipur, Gurgaon, Bangalore, Patna, Ahmedabad, Indore & Jammu and in International geographies.

Customer loyalty program with Silver, Gold & Platinum tiers which became a success with customers across target groups

Launch of Modern Milk Classic Premium Bread for Modern Food Industries

Social Welfare Campaign and Literature for UNICEF

Corporate & Welcombreak campaigns for ITC Welcomgroup

“It’s so comfortable, it shows on your face.” campaign for Bhilwara Briefs & Vests

“In Africa we see India” campaign for C-DOT

Corporate – Fitness Equipment Campaign for Majestic Auto Limited

“Change the View” and other drapery rods campaigns for venetian blinds company, Vista Levolor

“Because oil isn’t going to last forever” campaign for PCRA

Aviation Security Campaign for Ministry of Civil Aviation

India International Trade Fair, Food Expo, Children Fare, Winter Fair, etc. for India Trade Promotion Organization

PERSONAL DETAILS

Date of Birth : June 29, 1956

Languages Known : Hindi, English

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