Manager Visual merchandising

Darren Hassenauer

San Francisco CA

510-***-**** adj9e2@r.postjobfree.com

linkedin.com/in/dhassenauer Portfolio: https://darrenhassenauer.wixsite.com/images

MANAGER

VISUAL MERCHANDISING / BRAND ENVIRONMENT

Bigger brand-building consumer experiences for product launches, collaborations and events for a comprehensive marketing experience. Merchandising, graphic design and display production.

CAREER HIGHLIGHTS

Visual merchandising brand strategy wholesale, outlet, and mainline channels, showroom.

Brand Visual Merchandising/ Marketing with experience in luxury fashion market Gucci.

Strong training and facilitation skills.

High level of motivating and influencing others.

Open /renovate over 40 retail locations Gucci /Levis /Pottery Barn.

Launched Gucci Home in New York market.

EXPERIENCE

LEVI STRAUSS & CO

Senior Manager Visual Merchandising / Brand Environment 10 / 2018 – 9 / 2020

• Drive brand demand with bigger brand-building consumer experiences with premium wholesale accounts product launches, collaborations and events for a comprehensive marketing experience

• Directed visual merchandising, graphics and promotions coordinating strategies maximizing sales.

• Led the conversion from wholesale to concession shops test which increased sales.

• Created a monthly merchandising directive for concession that increased brand consistency/ sales.

•Analyzed and interpreted sales data, gross margin, conversion, consumer demographics, and revenue to direct both divisional and individual store presentation.

• Stimulated cross-functional work to create a store environment that conveys the Levis brand sustainability work.

• Communicated brand values on-floor through Black History Month, Vote, Pride and Levi’s values initiatives.

• Managed creation, information and production of the wholesale premium accounts brand visual standards guide.

• Oversaw mapping of all US premium shop in shops, new locations and concession stores.

• Conceptualize and developed seasonal themes and supporting props.

• Created Levis branded looks used in Levis concession and premium accounts on floor.

• Developed talent and leadership though visiting stores and working with the teams.

• Amplified International growth across region as point of contact communicating new store concept principles and strategies for

elevated/ consistent execution across US, Canada, and European markets.

BIRCH AND TAILOR INTERIOR DESIGN

Showroom Merchandising Consulting 5 / 2017 – 8 / 2018

• Merchandised interior design firm showroom San Francisco.

• Partnered with design team on the showroom strategy increasing sales.

LEVI STRAUSS & CO

Regional Visual Manager /Brand Environment, West United States 1 / 2013 – 2 / 2015

• Provided visual strategy and planning analyzing sales reports and data to determine the needs of the business for floor and windows.

• Collaborated with Regional Directors to ensure proper communication and execution of corporate direction.

• Strategically evolved processes to reduce costs & drive sales based on regions and markets

• Optimized regional market Levi brand mission and objectives.

• Partnered with global Levis merchandisers to ensure consistency of visual merchandising tactics and ensure region consistency.

• Conceptualize and develops seasonal themes and supporting props with all Creative Services teams.

• Developed the management skills and creative talent of a team district visual managers/ store managers.

GUCCI

Regional Visual Manager, Northeast United States & Canada 3 / 2000 – 1 / 2013

• Coordinate merchandising and styling directives for all U.S and Canada retail stores.

• Set visual strategy and planning for Gucci northeast (35 locations) by analyzing sales reports and data to determine the needs of the business and conceptualize merchandising strategies. Gucci’s top-performing stores on a consistent basis.

• Partnered with Visual Director in translating Gucci’s world vision and objectives in USA /Canada.

• Built constructive, effective relationships throughout company to align support for visual merchandising and brand initiatives.

• Created presentations and events that introduced new collections to the wholesale trade and press.

• Renovated and opened over 30 store locations across entire US, Canada and Mexico region.

• Supported interior store fixture roll out processes seasonally for window and in store.

• Recruited, hired and developed visual managers and visual field freelancers.

GUCCI

District Visual Manager, New York 3 / 1999 – 3 / 2000

• Devised and maintained New York flagship and NY/NJ retail locations/ New York best performing flagship North America.

• Partnered with senior leaders to evolve store appearance and create strategies to drive key business initiatives.

• Reacted quickly and efficiently with visual needs to drive sales based on weekly traffic and sales conversion.

• Planned presentation events introducing new collections and merchandise press releases.

• Launched Gucci home collection at New York flagship.

• Managed and developed team of visual managers.

POTTERY BARN

Visual Manager, New York 10 / 1997 – 3 / 1999

• Planned / implemented /elevated visual presentation for New York flagship location.

EDUCATION

The Columbus College of Art and Design BFA – Fine Arts

with specific direction in: Advertising Design, Desktop Publishing, InDesign, Photoshop, Photography

TRAVEL

Italy Spain Greece Turkey Germany Switzerland Mexico France Indonesia Aruba Argentina

Croatia Austria Netherlands UK USA

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