Yastika Sikka

*** ****** ***

289-***-****

adj9ct@r.postjobfree.com

Summary

Team-oriented Social Media Manager with 4 years background in content sourcing, development and publication across a broad spectrum of online platforms. Adept at creating business opportunities through audience segmentation, engagement and retention. Expert with Google Analytics and SEO to drive results.

Skills

● Progress tracking and lead generation

● Brand Development and awareness

● Search Engine Optimization, Blog posts, Keyword Research

● Content Generation and Asset management

● Google Analytics and KPI monitoring

● Web design and development with wireframes

● Case studies with alternative recommendations

Experience

March 2019- PRESENT

FeedMePaaji (Online)- Social Media Content Manager

● Directed Social Media with digital marketing strategy and initiative to promote brand building, customer retention, engagement and revenue focused activities

● Aligned all visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms

● Wrote and uploaded blog posts and articles to drive traffic to client sales

● Increase followers and engagement rate by actively posting on social media July 2017 - January 2019

Aditya Birla Group, Delhi - Social Media Campaign Coordinator

● Managed campaign development, creative designs, strategies an Ad tracking

● Researched competitor’s offerings to enhance campaigns that penetrated new markets

● Proposed innovative ideas for digital content and develop unique campaigns to promote brand awareness

Education

2

September 2020 - April 2021

Seneca College, Toronto - Social Media Marketing

● Extensive training in Content creation, Social Media Strategy, Search Engine Optimization, Influencer -based marketing

● Worked with companies like Student Price Card and improved Social Media Strategies for the client Pawbox

● Analyzed numerous platforms like Hootesuite, Meltwater, Social Sprout, Google Analytics to gain informative insights

● Created entire prototype for the medical app called Bayer Global Health Competition

● Researching the audience and keywords to enhance marketing

● Implying professional business tools for each social platform

● Designed and developed Wordpress website while implementing basic coding September 2019 -April 2020

Seneca College, Toronto - Public Relations for Corporate Communications

● Obtained real life working experience by organising numerous events, various mock Press Releases and Seminars

● Presented speeches on public places for the course Public Speaking

● Content writing including emails, speeches, press release by implementing Canadian Press Style

● Gaining knowledge about investor relations and shareholders, developing relationships with media

● Researching and developing tactics to retain brand value

● Created blogs on Wordpress and content for Instagram June 2014 - July 2017

University of Delhi- Bachelors of Arts: English Literature and Creative Writing

● Major in literature and Minor in communications

● Newsletters, essay writing, content writing for university campaigns and university magazine

● Producing content for media and theatre faculty

● Analysing and critical theorising for well-known published novels Certificates

● Inbound Marketing Certification, Inbound Sales Certification- Hubspot -2020

● Wordpress Essential Training, Wordpress Seo Certificate- LinkedIn- 2020

● Social Media Marketing ROI Certificate - LinkedIn - 2020

● Shopify Ecommerce for Marketers Certificate- LinkedIn -2020

● Google Analytics- LinkedIn - 2020

● Hootsuite Platform Certification - Hootsuite -2020

● Salesforce Marketing Certification- 2020

● Advertising on Facebook, Instagram, Twitter, Pinterest- LinkedIn - 2021

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