Account Executive Sales Representative

Ted Hyland 609-***-****

Philadelphia – South Jersey adj9bj@r.postjobfree.com

Summary: Highly experienced Account Executive with proven track record of exceeding quota in both new business and client retention. Attained & surpassed goals by prospecting, cold calling, presentation & superior account management.

Senior Account Executive Townsquare Media February 2020 – April 2020

Selling of Radio and Digital advertising strategies and campaigns to small and midsized businesses.

Position cut short due to massive lay-off caused by the onset of COVID 19 pandemic.

Senior Account Executive Press of Atlantic City May 2018 – February 2020

Business to business sales and account management of advertising campaigns using a blend of digital and print marketing strategies.

First full year increased sales in territory 123% year over year

Increase of 146% year over year for 2019 Fiscal year

Sales Consultant SenText Solutions October 2017 – September 2019

Independent Contractor – Selling SMS and MMS mobile marketing solutions to local small & mid-sized businesses.

Senior Account Executive Philadelphia Business Journal February 2017 – September 2017

Developing and selling integrated marketing campaign strategies across multiple platforms including digital, print and high profile event sponsorships that reach C-level executives and the business community.

Recognized on company-wide Peak Performers List 3 months consecutively.

Revenue in first 6 months exceeded $251,000 – on track to exceed 1st year annual goal of $400K.

Recognized on company-wide Peak Performers List 3 months consecutively.

Digital Sales Specialist Philly.com September 2014 – February 2017

Outside sales of digital advertising and marketing solutions for the Philadelphia Metro area’s largest, most visited news website. Selling banner ads, mobile ads along with GPS targeting, demographically and behaviorally targeted e-mail blasts, video pre-roll as well as Native Advertising and Branded Content.

First full year exceeded goal at 117% of quota.

2nd full year 2016 exceeded goal at 128% of quota.

Led department in revenue and number of Native Advertising and Sponsored Content campaigns.

Digital Sales Manager Third Screen Communications, LLC March 2011 – Sept. 2014

Founded a mobile marketing company and developed website and apps for Android and iPhone that feature local events, restaurants and businesses in the Camden County NJ area.

Created concept and developed business and marketing plan around it.

Managed outsourced technical teams to develop the website and apps & personally updated content

Monetized website and applications selling advertising and placements to local merchants & venues.

( Continued )

Account Executive Advertising Specialty Institute October 2002 – February 2011

B2B sales of enterprise Cloud-Based SaaS software, research database services and e-commerce websites for the largest publisher of information in the promotional products industry. Responsible for selling new business as well as managing and growing an account base of $ 1.5 million of annual subscriptions.

Grew base of monthly subscribers of approximately $900K in annual revenue to $ 1.5 million.

8% average annual rate of growth achieved by a combination of new sales and retention.

Had the highest rate of client retention in department 7 out of 8 years among department of 20 AE’s

Maintained and exceeded a consistent retention rate of 85% or above vs. average of 64%.

New business sales averaged $ 480,000 per year.

Outside Sales Representative Premium Color Graphics May 2000 – February 2002

Outside sales of a full gamut of commercial printing and high-end prepress, direct mail and fulfillment programs.

Provided clients with one-stop direct mail solutions geared mostly to high profile media, events and NYC theatre productions.

Sought and generated new business by cold calling, networking and creating relationships with some of NYC’s most prestigious advertising agencies and media companies.

Landed several of the company’s largest accounts, including J Walter Thompson, Elle Magazine and Panasonic.

Outside Sales Representative Color Comp, Inc. July 1992 – March 2000

Sold specialty printing, packaging prototypes, design services, computer generated art, screen printing and pad printing of promotional products.

Sold programs that included pad printing die-cast models and promotional products and fulfillment packaging and direct mailing.

New business was acquired by research, prospecting, cold calling and presentation.

Personally acquired accounts surpassed all other accounts 3 yrs. consecutively.

Landed and grew what became the company’s largest account.

Closely managed creative team and interfaced with clients to produce production artwork

Performed extensive Project Management to coordinate creative and production teams and schedules to meet deadlines

Education: Bachelor of Science Business Administration Rowan University

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