Preeti
Karani
Experience in GCC
March **** till Date
Document Controller • Garden House Center, Doha Qatar May 2018–October 2018
Business Assistant• Liberty International General Trading and Contracting Co. Kuwait
Experience In India
Feb 2016–April 2018
Category Management• Sr. Buyer • Aditya Birla Retail Ltd, Mumbai Jan 2011–Feb 2016
Category Management• Buyer • HyperCity Retail India Ltd, Mumbai Dec 2006–Jan 2011
Store Manager • Essar Telecom Retail Ltd, Mumbai
Feb 2002–Dec 2006
Store Operations • CCA and Department Manager • Shoppers Stop Ltd, Mumbai
Key Responsibilities
• Merchandising and Range Rationalization - Establishing the optimum product mix for each store type. Analysis of customer profile as per zonal location and competition mapping. Responsible for day to day buying for all the stores.
• Annual strategy plans and implementation of the same for achieving sales target and bottom-line numbers.
• Ensuring that financial plans are developed in line with market trends, balancing risks & opportunities and to develop contingency plans to achieve net margin plan for the Category and maximize profitability while controlling overall stocks at the budgeted norms.
• Ensuring that Category space plans are developed so that the optimum ranges for each size of store are displayed while delivering the required returns per square foot
************@*****.***
Ezdan,
Block EB20 A1, 303, Al
Fairouz Street, Musherib,
Doha, Zone 13 Qatar
• Maintaining profitable relationships with existing suppliers & adherence to the contract terms.
• Annual TOT (Terms of Trade) negotiations with vendor partners and implementing JBP (Joint Business Plan) for the FY. Negotiating with new suppliers/vendor on product pricing, payment terms, cost of freight, provision of training, and the extent of their involvement in advertising and promotions, to decide on placing a purchase order with the supplier for the concerned product.
• Quarterly planning of ROB (Roll of Brands) for newness in the category and NPI (New product Introduction).
• Quarterly analyzing BDD (Brand Discussion Docket) for evaluation of brand performance.
• Responsible for benchmarking across all stores and prepare and analyze periodical reports.
Accomplishments
• Succeeded buying for multiple categories of white goods in Hypermarket stores in India.
• Accomplished 360 Million business per annum in one category.
• TCI -Total commercial income, bookings with vendor partnership by running successful events /promotions / offers across stores which resulted in growth of customer footfalls and growth in conversions leading to win-win situation for both the parties. Education
• Bachelor In Commerce (B.Com) from Maharaja Sayajirao University of Baroda, Gujarat, India in 1999
• Masters In Business Economics (M.Com) from Maharaja Sayajirao University of Baroda, Gujarat, India
Scored Highest in Econometrics in 2001
• MBA in Marketing from K.J. Somaiya Institute of Management Studies & Research, Mumbai in 2009
• Certified Professional Purchasing Manager (CPPM) by American Purchasing Society in 2020
• MS Office, ACONEX, CAFM, ERP, JDA MMS, Win DSS and Canva References
Available upon request