Experience Design and Strategy

STACEY PURDUM 443-***-**** adj8ac@r.postjobfree.com

PROFILE

Changemaker and problem-solver -passionate about helping people through thoughtful data-driven system designs. Lean-six-sigma trained with 5+ years experience in leading cross-disciplinary teams to develop innovative solutions to complex problems, 10+ years in award-winning design, and 7+ in forging community and workforce partnerships.

Award Winning Designer and Brand Strategist - extensive experience in digital design and communications. Developed brand and corporate identities, web sites, advertising campaigns, annual reports, email marketing, kiosk presentations, and interactive media for clients in different industries ranging from international intellectual property law firms to local non-profit organizations. Invested Mentor – founded and directed Herrmann Advertising’s Student Internship program. 2/3 of the students in the program returned for second and third internships. Coordinated and ran the America Works youth internship program working in partnership with Baltimore City Public Schools, Baltimore City Government and Howard University. Received an award of recognition in workforce development programming from the Mayor’s office of Economic Development in 2014. PROFESSIONAL EXPERIENCE

08/2020-Present

Customer Experience Strategist, US Department of Agriculture Communicate the importance of human-centered methods to increase public trust and persuade leadership on the value of CX work using data, user research and customer insights.

● Led the Customer Enhancement Steering Committee of 40+ members nationwide to build agency understanding of customers (both internal and external) and the value they seek from USDA, and what aspects of customer experience are most important to them.

● Creatively gathered and packaged compelling customer experience data to support leadership decision-making.

● Facilitated cross-agency connections to improve the digital and in-person customer experience across organizational silos.

08/2015-08/2020

Career Technology Program Educator, Cybersecurity Pathway, Application and Research Lab Design, develop and implement ADA blended learning college-level curriculum materials based on industry best practices outlined by the NIST Cybersecurity workforce framework. Project-based learning is utilized with learning objectives aligned to the industry certification exams and skills desired by the future workforce.

● Developed, coordinated and monitored senior internships in various cybersecurity fields, over half transitioned into paid positions after high school graduation.

● Applied Lean Agile methodologies to improve lab processes and longevity of equpiment.

● Increased student pass rate for industry certification exams from 2% to 100% in three years.

● Secured a private business donation of roughly $160,000 in equipment to continue building a Cyber Range when grant funding stalled.

● Internationally recognized as an Advanced Level Instructor by Cisco in 2018.

● Awarded National Board Certification in 2019.

● Increased and maintained Industry Advisory Board membership from 4 to 20 members by increasing levels of public recognition including a giant wall graphic installed in 2019 02/2013-08/2014

Program Performance Manager, America Works of Maryland Monitor, measure and evaluate the performance of five government and privately funded job readiness programs that provide a spectrum of services to over 3,000 individuals who are receiving government assistance (TANF, SSI, Medicaid), ex-offenders, and/or disabled veterans by utilizing evidence based practices to set benchmarks and promote a theory of change. Provide continuous monitoring and adjustments to the structure and design of the company’s internal database to track key data points, provide data analysis and recommendations for program changes to increase program performance and perform regular internal audits to insure that all programs maintain governmental compliance.

● Supervised staff members across four departments and created clear, measurable performance metrics for program enrollment, participant engagement and employment retention to increase overall program performance

● Mentored and ran the company’s student internship program and was recognized by the City of Baltimore Mayor’s for excellence and dedication to the youth work experience program in August 2013

● Coordinated work experience opportunities with Howard University and Baltimore City Public Schools Office of Learning to Work

● Journey Mapped the end-to-end participant experience and implemented a multichannel service delivery improvement

● Recommended and implemented programmatic changes based on trends identified through data analysis which resulted in a 52% increase in participant employment placement within subset groups and a 10% increase in employment retention targets for the program overall

● Designed an improved interface to the internal database system and trained 22 staff members on new reporting features to track program attendance, participant skill acquisition and program outcomes

08/2010- 05/2014

Brand Communications Consultant, Davis Graham & Stubbs LLP Coordinate and organize the communication efforts of the marketing team through collaboration with technical specialists and legal content experts in order to manage the development, creation, and execution of multiple marketing initiatives including: technical manuals, Online animations, client education presentations, email news alerts, websites, advertising, promotions, events, direct mail advertising, lawyer presentations, interactive media, and conference materials. 05/2006-12/2012

College Board Program Educator / Technology Integration Coordinator, BCPSS Design and deliver data driven instruction by designing developmentally appropriate curriculum for Fine arts, Design, Digital Imaging, Animation, Technology, Engineering and Game design based on National Art and Technology Standards, communicated regularly engaged with students, staff, administration, parents, community and industry partners.

● Founded and implemented successful Advanced Placement Design programs at two city high schools, over 100 students received college credit through the programs

● Partnered with local artist, Michael Owen, in the creation of the “Love” mural at Western High School which was featured in the local news and led to a system wide partnership for school beautification across Baltimore.

● Served as 2010 Information and Technology Middle States committee chair

● Developed and ran professional development sessions customized for three different skill levels to train faculty, parents and community members on educational technology topics

● Assisted teachers with the design of content area projects to support student learning outcomes in technology literacy standards and academic subject matter objectives 08/2000-05/2006

Senior Art Director, Brand Creative, Herrmann Advertising Design/Communications A Production Artist quickly promoted into positions of progressive responsibility reaching Senior Art Director in three years. Manage the development, creation and execution of advertising, promotions, events, direct mail advertising, video and interactive media for diverse clients in the law, healthcare, retail, and education industry and lead the student intern and recruitment program.

● Developed and implemented high quality, award-winning creative campaigns for 6 of the agency’s top 10 national clients

● Created quality control measures after weaknesses were identified in production

● Oversaw a transition to a digital design workflow that incorporated the needs of the creative department and increased efficiency as well as access to digital assets

● Trained all incoming creative staff members in design software, pre-press standards and company procedures

EDUCATION

Present - George Washington University, Customer Experience Certificate 2008 - Johns Hopkins University, MSed. GPA: 3.94/4.0 1999 - Frostburg State University, BFA GPA: 3.912/4.0 CERTIFICATIONS

● Scrum Foundation Professional Certificate(SFPC)

● CompTIA IT Fundamentals (ITF+) Certification

● CompTIA Secure Infrastructure Specialist – CSIS Stackable Certification

● CompTIA Security+ ce Certification

● CompTIA A+ ce Certification

● CompTIA IT Operations Specialist – CIOS Stackable Certification

● CompTIA Network+ ce Certification

AWARDS AND HONORS

● Cisco Advanced Level International Instructor, 2019

● ARL Teacher of the Year, Howard County Public Schools, 2018

● Recognition in Workforce Development Programming, Baltimore City Mayor’s Office of Economic Development, 2014

● Teacher Institute of Contemporary Art Scholarship Recipient, School of the Art Institute of Chicago (SAIC), 2011

● College Board Certified Instructor, 2007-Present

● CollegeBoard AP Fellows Grant Recipient, 2007 and 2009

● Distinguished Service Award, Northwestern High School, Baltimore City Public Schools, 2007

● Certificate of Achievement for Exceeding the Standards of the Maryland Practitioner Teacher Program – Universal Design for Learning, 2006-07

● National Health Information Awards - Merit Award, 2004

● Web Marketing Association WebAward - Outstanding Web Site, 2004

● Communicator Awards - Award of Distinction, 2004

● Legal Marketing Association - 1st Place, 2003

● Art Directors Club of Metropolitan Washington Honorable Mention - 54th Annual Show, 2003

● Communicator Awards - Crystal Award of Excellence, 2003

● Communicator Awards - Award of Distinction, 2003

● Advertising Association of Baltimore - Addy Award, 2003

● Web Marketing Association WebAward - Standard of Excellence, 2002

● Dean’s List, School of Arts and Humanities, Frostburg State University, 1996-1999

● International Education Scholarship, Oxford University, 1999

● Residential Scholarship, Frostburg State University,1997

● Phi Eta Epsilon Honor Society, 1997-1999

● State of Maryland Talent in the Arts Full-tuition Scholarship, 1996-1999 SKILLS -

Adobe Creative, XD and E-learning Suites LMS/CSM Database Design and Management VoC VoE Facilitation Workshop & Meeting Design Instructional Design HCD UX Journey Mapping Personas REFERENCES

Marsha Netus, General Manager/Vice-President, America Works of Maryland Relationship: Supervisor 410-***-**** x1069 adj8ac@r.postjobfree.com

Judi Herrmann, President/Creative Director, Hermann Advertising Design Communications Relationship: Supervisor

410-***-**** x234 adj8ac@r.postjobfree.com

Andrew Tomlinson, Functional Analyst III, Baltimore City Public Schools Former Staff Associate, Baltimore City Public Schools Relationship: Supervisor 410-***-**** adj8ac@r.postjobfree.com adj8ac@r.postjobfree.com

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