MICHAEL A. BRITT

845-***-**** • ** Edgewood Drive, Rhinebeck, NY 12572 • adj6zp@r.postjobfree.com

www.linkedin.com/in/michaelmbritt

CONTENT CREATION SOCIAL MEDIA MANAGEMENT ONLINE COMMUNITY

Skilled at producing high-quality content for customer support and for a variety of social media channels. Experienced writer, editor, audio and video recording, publishing and using analytics tools to judge effectiveness and create plans for ongoing improvement. Work samples: http://www.michael-britt-portfolio.com/

EXPERIENCE

Adtalem Global Education 8/2020-12/2020

Senior Content and SEO Specialist (contract)

Create content to increase brand awareness, page views and increase enrollment to Chamberlain University online education program. Link to Website

Employ web analytics and SEO tools to identify trending topics as well as competitor’s content strengths and weakness.

Write SEO-driven original content (800-1,500 words) using text, images, audio, video and interactivity.

Post to corporate blog (Drupal)

Coordinate with other members of the marketing team (Content, Social, Creative, Compliance)

Cengage Learning, Boston, MA 2/2020-5/2020

Blog Editor (contract)

Collaborate with Content, Marketing, and Social Media teams to write new content, review existing content and identify those with highest value to the customer and which reflects the company brand guidelines. Link to Website

Write and edit blog content to promote Cengage products, promote brand advocacy and thought leadership.

Assist in the migration of content to new corporate Wordpress blog site.

Optimize for maximum SEO impact.

Work with Social media team to promote posts through corporate social media channels.

Gather and report content impact using Google Analytics.

Cengage Learning, New York, NY 10/2016-11/2019

Community Manager

Managed the growth of the company’s first online faculty community. Goal: increase Cengage brand awareness, customer loyalty and retention.

•Wrote hundreds of blog posts, comments and replies and assisted subject matter experts in the writing of blog posts.

•After three years the community had a total of over 6k posts, many of them written by me and each including a video I recorded from my desktop using Screenflow, SnagIt, Photoshop and Audition software.

•The content helped grow website traffic from 0 to 253K visits and 412K page views in 24 months.

•Increased Google page referrals from 1k/mo. to of 15k/mo. in 24 months and Increased time on site by 45% over same period.

•Achieved average of 1,500 clicks/month to Cengage branded sites and product login pages.

Pearson Education, Upper Saddle River, NJ 06/2000-05/2014

Customer Experience

Helped customers receive maximum value from Pearson products using webinars, text, phone calls and in-person meetings. Also served as the editorial product lead on teams consisting programmers, graphic designers, and UX designers.

•Wrote content advising instructors on how to digitize their resources to move their on-campus course content to online learning platforms.

•Wrote Customer-focused documentation and recorded video tutorials.

•Assist sales teams in understanding the key value of the new products.

•Served as the Content leader on a team which was set up specifically to quickly develop new products within Pearson. These projects included “Instructor’s First”, "VangoNotes" (a mobile audio study tool) and “Mastering Business” (educational video product consisting of 96 brief videos).

EDUCATION

Bachelor of Arts

Marist College, Poughkeepsie, NY

Magna Cum Laude

SKILLS

Google Analytics, SEMrush, WorkFront, Monday, DropBox, Google Drive, One Drive, FTP, Zoom, Skype, GoToWebinar, Adobe Photoshop, Premiere, Audition, Acrobat, Hootsuite and Slack. Intermediate skill in HTML. Video and audio creation and editing using ScreenFlow, Camtasia, SnagIt and Amadeus Pro.

http://www.michael-britt-portfolio.com/

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