Social Media Marketing

ERICA BAILEY

*** ***** ***** ******, ******** Wy, 82930

480-***-**** adj689@r.postjobfree.com

Personal Summary

Dedicated and dynamic executive with 10 years of experience in business, marketing and brand development, with a specialty in growth marketing strategies for a broad spectrum of small to medium-sized businesses. Gifted at building lasting relationships with team members and business partners based on trust and loyalty while strengthening future opportunities. Extensive background in all aspects of small business and non-profit management, easily moving from vision and strategy to hands-on implementation and operational control.

Demonstrated Strengths

• Brand development

• Growth marketing strategies

• Program Development

• Content marketing

• Fundraising

• Staff Development

• Corporate Relations Mgmt.

• HubSpot Partner

• Natural Relationship Building Skills

• Strong written and communication skills

Professional History

President & CEO 2011 to Present

Cook Wheelwright Group, Inc. – Evanston, WY

• Founded and directed boutique marketing and consulting agency emphasizing scalability in advertising to small and medium- sized businesses.

• Managed the production of multiple large-scale program development software creating back-end communication and program management tool.

• Acting Marketing Director for brands in all phases of development from building conception to implementation, bringing clients' visions to fruition.

• Developed and managed a client portfolio of over $500K.

• Created and implemented in-house policy and quality control procedures.

• Managed a team of 6 employees and contractors, including tracking budgets and campaign metrics. Program & Marketing Director 2013 to Present

The Max Cure Foundation, Inc. – New York, New York

• Effectively meets unique organization, political and economic challenges to deliver significant impact in grant programs, donor cultivation, corporate donor planning and corporate sponsorship management and maintenance.

• Manage a team of 10+ employees, contractors and volunteers, including tracking budgets and campaign metrics.

• Expanded locally known brand to a nationally recognized and supported foundation.

• Extended the Dunk Your Kicks program from a local campaign to a national campaign collecting over 120K pairs of sneakers in 2015 and managing 10 employees nationwide.

• Developed and executed valuable volunteer programs including a Junior Board of Directors.

• Managed and grew the MCF social media channels from 3K followers to over 50K followers with a reach of over 250K per week including a campaign that resulted in saving the life of a little boy. Education

Master of Science in Business Administration 2011

Stevens-Henager College

• Graduated Summa Cum Laude with a 3.91 GPA. Masters thesis peer-reviewed and published with an emphasis on organizational behavior. Translating education and professional experience into strengthening the workplace through its people and understanding user behavior and current marketplace. ERICA BAILEY

250 Vista Ridge Circle, Evanston Wy, 82930

480-***-**** adj689@r.postjobfree.com

Bachelor of Science and Social Inquiry 2007

Arizona State University College

• Graduated top of my class studying social justice and learned about the historical, cultural and social forces that shape our society.

Community Involvement

• HandsOnSports Foundation Advisory Board

o Planned and executed three large-scale fundraising events

• Chandler High School Football Booster Committee

o 4 State Championships raising over $250K per year in booster activities

• East Valley Institute of Technology Advisory Board o Guest lectured for the Media & Marketing class. Five-year active member of the mutli-media advisory board.

• September CHAMP Advisory Board

o Participated in the brand development and launch of the non-profit Media Mentions

Boston Globe:

https://www.bostonglobe.com/magazine/2015/07/15/sick-kids-desperate-parents-and-battle-for-experimental- drugs/Hle3CTwriFfTXoOvQ7TbZP/story.html

Fox Sports Ohio:

https://www.facebook.com/140*******/videos/10219833539694715/ WKYC Channel 3 (starts at 18:21):

https://youtu.be/FNHR5g3umFY

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