Victor Edward DeRubeis

www.linkedin.com/in/victorderubeis

facebook.com/victorderubeis

twitter.com/vderubeis56

** ******* **** ********, ** 02189

781-***-**** adj5pc@r.postjobfree.com

Audience-focused multimedia communications professional

who thrives with multiple technologies and teams

CORE COMPETENCIES

Detailed communications strategies and project management from initial idea to final implementation.

Story development and proofreading, reporting, research across all media platforms, including press releases, short- and long-form news and features. Working knowledge of AP style.

Web content management and social media strategies, including graphic design, marketing, and SEO.

Interpersonal/management skills that allow me to wake colleagues at 3 a.m. and have them thank me for saving them from embarrassment.

EXPERIENCE

East Weymouth Congregational Church, UCC ( https://www.eweyucc.org ) a constantly-evolving digital church born out of the Covid-19 pandemic.

Music Director/Multimedia Editor April 2020-present

Collaborate with pastor on the production weekly 30-45 minute videos of all Sunday church services, which are uploaded to YouTube. Segments of each church service repurposed for use during the week.

Freelance Communications Consultant October 2008-present

Long-form feature writer for Salem Statement, the alumni magazine of Salem State University.

Strategic communications advice for a variety of clients, including the use of various social media such as Facebook and Twitter. Services include news and feature writing, pitching stories to local media.

Media story placement for American Kempo Karate Academy (www.akka.com), East Weymouth Congregational Church (www.eweyucc.org) and Music at Sanctuary Hall (www.musicatsanctuaryhall.org).

Shoot and edit video as needed to promote musical events.

The Daily Item, Lynn, MA a six-day daily and web site that sets the breaking news agenda for diverse North Shore communities of Lynn, Lynnfield, Nahant, Revere, Saugus and Swampscott.

Managing Editor August 2012 – October 2014

Oversaw pay component to Itemlive.com. Subscriptions exceeded projections.

Increased traffic on Itemlive.com from 87,000 weekly visits in August 2013 to 102,000 in August 2014 through deft use of breaking news e-blasts and social media.

Hired, coached, and evaluated staff of 13 reporters and editors in daily news coverage and on-time production of approximately 30 locally produced stories per day;

Collaborated with Web Editor, Photographers/Videographers in multimedia storytelling to determine most effective way to present content;

Collaborated with Web Editor in managing all social media.

New England Cable News, Newton, MA, largest 24-hour regional news network in the United States, serving 3 million subscribers to Comcast

Digital Media Producer June 2010 – August 2012

Prepared and posted approximately 18 video news packages per shift for major cable TV news station covering New England;

Wrote text briefs to supplement video, rewrote wire service and broadcast copy; posted user-engaging content to Facebook and Twitter, chose appropriate metatags to support SEO;

Monitored news services, such as AP and NBC News feeds to ensure latest and best content was posted on home page and on Facebook and Twitter;

Set up LiveStream video for special events;

Set up daily polls for user engagement.

Boston.com, Boston, MA, consistently among the top 10 newspaper sites in the United States, with 5 million unique visitors per month

Web Content Producer January 2009 – August 2012

Updated Boston.com homepage, with multimedia and archival links, as part of team working with staff of The Boston Globe, New England’s largest metro;

Rewrote breaking news reports from TV and radio and posted live breaking news reports from Boston Globe reporters and editors;

Selected stories, wrote tease text, and rewrote headlines for online audiences;

Enhanced articles with multimedia, including photos, videos, photo galleries, polls, chats, background articles from archives, and related links to other sites.

Enhanced articles with metatags to improve SEO.

The Patriot Ledger, Quincy, MA, award-winning regional daily covering the cities and towns south of Boston.

Night news editor December 1998 – October 2008

Decided story importance and directed layout editors in design of Local news section of daily newspaper circulation 52,000 Monday-Friday, 63,000 weekends and online;

Troubleshooter and liaison between copy desk and reporters to solve problems of accuracy, fairness, and clarity;

Prepared and posted online content in 24-hour newsroom;

Contributed to daily blog to cross-promote stories among Web sites and in print editions;

Edited between eight and 12 stories per day for Page One and Local news section of two editions on tight deadlines;

Collaborated on assignment of stories, photos, and graphics;

Supervised 15 staff reporters, eight copy editors, plus freelancers and interns.

Acting south edition editor September 1998 – December 1998

Coordinated daily news and feature coverage for 16 towns;

Assigned stories, photos, and graphics;

Supervised 12 staff reporters and a group of freelancers;

Fielded inquiries and complaints from the public;

Edited copy for content and conformity to newspaper style.

Acting assistant features editor May 1998 – September 1998

On-time production of weekly Health/Science and LifeStyle sections.

Assisted in editing and production of Food, Home, Movies/Music, Religion, Television, and Travel sections;

Assigned stories, supervised staff reporters and freelancers;

Assisted and collaborated with photographers, page designers and graphic artists;

Edited copy, wrote headlines and captions.

Overnight wire editor January 1997 – May 1998

Produced business, state, and national news pages, between three and 10 pages per day;

Evaluated and selected staff and news service copy, designed pages, wrote headlines and captions, and supervised production.

Copy/design editor September 1993 – January 1997

Edited news and feature copy for substance and style;

Worked directly with reporters on story development and follow-up;

Designed pages, wrote headlines, and served as slot editor as needed.

COMPUTER/WEB SKILLS

Social media: Facebook and Twitter: Proficient in creating events, posting links and other multimedia, and user-engagement techniques.

Web content management: WordPress, Zope, Bonzai, MPX, The Platform, and Platformic: Created compelling, coherent news presentation under relentless deadlines, including quadruple murder in Boston. Worked on same story for Boston.com and NECN.com.

Print management: InDesign: Direct copy editors in daily design of Page One.

Blog management: WordPress, Blogger: Rewrite print news stories to reflect the less formal, more conversational tone of blogs.

Audio editing: WavePad, Audacity: Edit sound clips to get the right balance of pithiness and context.

Video editing: QuickTime, VLC Media Player, MovieMaker, Avid Xpress Pro, FinalCut Pro, Windows Media Editor: Cut 15-minute TV show segments into smaller clips suitable for Web audiences.

Web site construction: WordPress; familiar with Dreamweaver: Focus first on audiences and their needs, then on content and its organization.

SEO: Use keywords (tags) to find stories quickly to add depth and perspective to news.

Photo editing/management: PhotoShop, IrfanView, SoundSlides, Merlin: Crop and tone photos to conform to ethical and aesthetic standards for print and Web.

CONFERENCES AND WORKSHOPS

Mass. Conference United Church of Christ Webfest on WordPress sites

Boston Globe seminars on copy editing for the Web and SEO

Boston Globe seminar on social media and news delivery convergence

Also attended conferences sponsored by Poynter Institute and Nieman Foundation.

EDUCATION

Knight Digital Media Center - University of California at Berkeley

Certificate of Completion, Multimedia Journalism Workshop

Harvard University Extension

Certificate of Special Studies in Administration and Management

Boston University

Bachelor of Science in Journalism; minor in English Literature

OTHER PROJECT MANAGEMENT

Founder, Music at Sanctuary Hall, June 2011-present. Began concert series designed to make better use of historic building and provide low- and no-cost entertainment to community. Recently awarded $2,000 in grants from local arts council.

Trustee, East Weymouth (MA) Congregational Church, January 2009-February 2012; January 2019-present. Formulated and oversee $150,000 annual budget; hire and evaluate personnel; problem-solve with tenants.

Webmaster, East Weymouth Congregational Church, January 2004-present. Supply content and updates for church Web site.

Music Director, East Weymouth Congregational Church, October 1995 - present. Founded town-wide concert involving 100 voices that raised more than $20,000 for local food pantry;

Long-Distance Fund-raising Bicyclist, Alzheimer’s Association. Raised nearly $25,000 since 2005.

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