** * ***** ******** **. Ph *

Brgy North Fairview, 1121

Quezon City

(092*-*******

(02) 77381353

adj3a9@r.postjobfree.com

Pat B. Hernandez

SKILLS

·Marketing, Merchandising, Forecasting, Project Management, Business Planning, Negotiation, Performance & Talent Management, Problem Solving.

Work Experience:

Mead Johnson Nutrition

Senior Manager of eBusiness Development

December 2019 – May 2020

·Cleared pending payables from previous years amounting to more than PHP18M

·Established online partnership with Huggies which Generated additional 4M worth of additional GMV

·Tied-up with The Philippine Red Cross to support the Covid Fund

·Partnered with Mattel and TinyBuds to run a collaborative promotion for 6.6 in Shopee and Bounce Back in Lazada to share our existing customer base between partners

·Grew Feb to April GMV sales of MJN by 189%, higher than the Lazada target of 170% for 2019 vs 2020

Shopee Philippines

Category Manager for Toys, Kids and Babies

February 2018 – November 2019

·Running a stable recruit & grow promotion strategy that is not only sustainable, but is profitable with the brands. Currently this strategy allowed Shopee to grow faster than Lazada, and as of September sales share was at 70/30 in favor of Shopee

·Established local partnerships with Disney and Universal, which is now being enjoyed by Shopee regionally

·Addressed fluctuating toys sales because of seasonality by focusing on non-seasonal Toy lines

Lazada Philippines

Senior Category Manager for Toys, Kids and Babies

July 2015 - February 2018

·Grew brand sales to cover more than 50% of total revenue from a starting point of 5% in 5 months, with Diapers driving the brand growth

·Set-up the Grocery and Pet Care categories for Lazada

·Increased fashion sales by 208% by replicating the customers journey from offline to online

128 Dream Fountain Corporation

Sales Manager

November 2014 – July 2015

·Sets targets for the company based on the Net Profit expected by the board of directors. Targets set are as follows:

oEnd profit for the year

oSales projection per brand as dictated by the company’s profit needs and by the minimum purchases mandated by our contracts with our principals

oAverage discount to be given per location and brand

oOpen to buy per brand

·Sales growth of 103% for the Cole Haan brand – sales target achievement for the months of December 2014, January 2015, March 2015 and April 2015.

·Sourced GWP for each brand to replace discounting promotion

Metro Gaisano

Merchandise Manager

September 2013 – October 2014

·Negotiated an increase of 30% margin for more than 90% of all concess suppliers

·Responsible for bringing in new concessionaires to the department

·Created display rules for new hypermarket store set-ups

·Reorganized the cosmetics lay-out of Market Market and Cebu Ayala which has improved foot traffic and sales in the area

·Achieved 103% of total sales target and 26% growth vs 2012 for Cosmetics Concessionaires for Q4 of 2013

·Achieved 24% growth for January to April. The target growth for 2014 is only 20%

·Organized the Beauty Caravan which yielded an additional sales of P800,000.00 per store location

·Negotiated a tie-up between Go Nuts Donuts, which delivered additional sales of P1,700,000.00 for Alabang and Market Market

Independent Contractor

July 2013 – January 2014

Company

Inclusive Dates

Position

Accomplishments

SoftWare Dev Pro

Jul 13 – Aug 13

Training Consultant

-Developed telemarketer training materials

-Standardized verbiage for telemarketers

MyNextAuto

Jul 13 – Aug 13

Training Consultant

-Created job specification for telemarketers

-Developed telemarketer training materials and sales pitches

Nutriemax

Aug 13 – Dec 13

Marketing Consultant

-Created market profile and tagline for Alcotox and Vital X

-Developed marketing activities to be implemented such as facebook and intagram promotions as well bar tours

NetSoft Sales

Aug 13 – Aug 13

Process and Documentation Consultant

-Created and documented all processes and procedures

-Developed standard emails for front liners

Social Agent

Aug 13 – Jan 14

Marketing Consultant

-Developed presentations to recruit investors, agents and clients

-Revised current sales pitches to focus on benefits

-Assisted in the redesign of the company’s website

Vogue Concepts

Manager, Brand (Yves Rocher)

December 2012 – July 2013

Accomplishments

·Increased sales by 72% percent during the first 2 months from a continuous negative growth since August of 2012.

·Hit profitability targets for the Yves Rocher brand by February 2013 while maintaining a 56% Gross Margin

·Exceeded sales target for May by 12%

·Developed a now volume driver merchandise from a non-moving sku

·Created an Auto-Replenishment process that is now implemented in all stores

Rustan Commercial Corporation

Manager, Retail Education and Merchandise Asst Manager for Fragrances (Category)

January 2008 – December 2012

Accomplishments

·Increased sales by 14% for 2012 through:

oExploring product development for GWP promotions

oCorporate tie-up’s for gifts, workshops

oClose monitoring of stock levels

oBrand loyalty programs

oBrand and Category Workshops

·Increased Gross Margin by 18% for 2012 through invoice price negotiations

·Developed and delivered training materials:

oFine Jewelry – Watches

oCosmetics – Skincare and Fragrances

oOffice Productivity – Microsoft Excel (Basic, Intermediate and Advanced

oForecasting and Planning training for Merchandising

oChildren’s – Organic Baby Products

oMerchandise Facts Training – La Prairie, Bric’s, Montblanc, Mikki Motto, FCUK, etc.

·Developed a network based review program for the selling staff (e-Learn)

IBM Daksh

Asst Manager, Training and Quality

June 2007 – January 2008

Accomplishments

·Documented processes and procedures on Xerox’s side for training in Manila

·Successfully transitioned the consumables split for the UK and US

·Developed QA guidelines for evaluating calls for the Xerox account

·Maintained a QA calibration average of 95% between operations and quality

·Developed a training module to familiarize agents with the English, Irish and Scottish accents

TeleTech Corp

Quality Supervisor

October 2005 – May 2007

Responsibilities/ Accomplishments

·Launched and expanded the Quality Department of Teletech Novaliches and Lipa

·Oversaw and grew the QA department from 7 QA Specialists to 50 in order to support 3 technical accounts in 4 different locations.

·Successfully maintained data integrity for all evaluations

·Developed a set of rules in evaluating calls to ensure partnership with operations

·Established an internship program for the QA department to build on the site’s bench strength.

·Maintained at the very least a 90% QA score for all 3 accounts

TeleTech Corp

Accent and Product Trainer

May 2005 – September 2005

Achievements

·98% graduation rate for new hires

·Identified disconnects between training documentation and the client’s QA guidelines

·88% class exam average for technical knowledge

Sykes Asia

Team Leader

April 2004 – May 2005

Achievements

·Number 1 team in sales and customer service scores (CSAT – client side)

·Lowest attrition rate in all teams

·Awarded best Team Lead for 2004

·Highest QA score based on evaluations by QA

Sykes Asia

Customer Service Representative

January 2004 – April 2004

Achievements

·Provide customer service for a financial account

·Part of SME ~ Floor Support

InfoNXX Philippines

Directory Assistance Operator

March 2003-November 2003

Achievements

·Top 41 of the Top 100 CSR’s for the month of October 2003

·Providing directory assistance for US and UK

Educational Background:

University of the Philippines, Diliman, QC

BS Hotel and Restaurant Administration

On-The-Job-Training:

Makati Shangri-la (2nd Semester 2002-2003)

·Human Resource Department (Personnel and Training Division)

·Garde Manger (Cold Kitchen)

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