Content and Design Strategist

RENEE Copy and Design R. SEVELITTE Stategist

PROFESSIONAL EXPERIENCE

Global Technical Talent for Rochester Electronics, Newburyport, MA Contract Content and Design Specialist, 2018 – 2019

• Wrote copy and designed infographics, case studies, and blog posts ensuring consistency in voice, look, and brand messaging to engage prospective audiences positioning Rochester Electronics as the global industry leader of obsolete semiconductor solutions resulting in increased sales by 400%.

• Collaborated with international cross-functional teams to achieve an e-commerce re-brand initiative through managing Excel lists, executing over 3,400 datasheet layouts, and uploading design files with correlating metadata into a digital asset management system achieving target dates. Northern Essex Community College, Haverhill, MA

Contract Senior Graphic Designer, 2013 – 2019

• Designed digital marketing campaigns including web pages, online advertising, and posts for Twitter, Facebook, and Instagram resulting in increased retention of student enrollment.

• Specified creative color theory and typography layout solutions for print marketing campaigns including advertisements, brochures, invitations, newsletters, and signage with a call-to-action resulting in increased interest of degree and certificate offerings. Samsung NeuroLogica, Danvers, MA

Contract Marketing Specialist, 2014

• Art directed a corporate brand book ensuring brand messaging and design synergy across digital and print channels, incorporating company values and product innovations.

• Sparked the success of email, direct mail, HubSpot landing pages, and social media marketing campaigns through writing and designing, managing, analyzing, and refining campaigns that increased web traffic by 65% and growing market in the first six months of hire.

• Wrote copy, designed, submitted for review, and reserved placement for advertisements in medical journals. Fresenius Medical Care North America, Waltham, MA

Senior Graphic Designer, 1998 – 2012

• Orchestrated creative direction of 40 booth graphics and coordinating marketing collateral for the annual Medical Directors’ Symposium within the Chief Medical Officer’s $300,000 marketing budget each year from 2001 through 2012. Implemented content templates, saving divisions one week of development time.

• Initiated and executed design transformation of Advisory Board Links, Nutrition Network, PatientLine, and Social Worker Navigator publications, resulting in 70% increased readership through utilizing visual storytelling. Implemented an operations production timeline for national editorial boards.

• Collaborated with corporate compliance to shape strategic vision, design, and copy for a communications campaign appearing in 2500 international dialysis clinics, achieving awareness of HIPPA guidelines.

• Volunteered for Bring a Child to Work Day events by leading art workshops and designing give-aways. FREELANCE EXPERIENCE

Renee Sevelitte Creative, Salisbury, MA

Graphic Design and Copy Strategist, 1998 – Present

• Joyful Noises Preschool: Conceptualized, illustrated, and designed a digital and print branding program.

• Communications Collaborative for MegaFoods: Designed sales meeting materials and procured printing.

• Creative Circle for Fishernet Media: Revised edits for General Electric product guides and collateral.

• New York State American Dance Therapy Association: Awarded first place in identity mark competition.

• Red Wheel/Weiser Books: Coded website text for author events, endorsements, keywords, and title sheets.

• Phenomaxon Books: Authored; designed; managed print production and multi-channel distribution; wrote press releases and direct mail promotions for the art lesson book, You Are a Work of ART. CONTACT

617-***-****

**************@******.***.***

ONLINE PORTFOLIOS

https://reneesevelitte.myportfolio.com

https://www.behance.net/ReneeSevelitte

EDUCATION

Bachelors of Science, Fine Arts

Northeastern University, cum laude

Boston, MA

Associate of Science, Graphic Design

and Visual Communications

Northeastern University

Boston, MA

Illustration Major

Parsons School of Design

New York, NY

SKILLS

Art Direction

Campaign Development

Graphic Design

Design Production

Content Writing

Proofreading

Project Management

Problem Solving

Cross-Team Collaboration

Client and Vendor Liaison

Proven Remote Work

CERTIFICATIONS

Copyediting and Proofreading

Advertising Copywriting

Social Media

WordPress

Leadership

PUBLICATIONS

5 Ways to Make a Positive Impact

Uplift Your Spirits through the Arts

Safety First

INDUSTRY EXPERIENCE

Medical Device

Higher Education

Wellness Publishing

TECHNICAL PROFILE

Adobe Creative Suite

Microsoft Office Suite

Asana

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