Social Media Front Desk

Mary Callahan

650-***-**** adj26i@r.postjobfree.com

EDUCATION

New York University [Steinhardt School] M.A. Performing Arts Administration Class of 2020 New York University [Gallatin School] B.A. Writing Dance Class of 2014 EXPERIENCE

LaDuca Shoes 12/2018-Present

Social Media Manager

Curate content for and respond to inquiries on all social media platforms for premier dance shoe brand. Increased social media following by 45% and raised engagement rate to 12% within the span of 6 months. In 2020: Launched the LaDuca Palette offering four additional skin tone shades for dancers of color. Spearheaded the LaDuca Instagram Live dance class series which spanned 5 months, hosted 66 unique dance classes, and raised money for the Broadway Cares/Equity Fights AIDS COVID-19 Relief Fund, Black Lives Matter, and The Garden of Dreams Foundation. Facilitated the first fully online summer sale – the most successful in the company’s history. The Verdon Fosse Legacy LLC 2/2013-Present

Project Manager

Report directly to Founder/Artistic Director, Nicole Fosse, handling business, legal, and creative correspondence. Facilitate the Bob Fosse Master Class Series (currently completely virtual) and choreographic reconstructions for performance around the world. Responsibilities include scheduling teachers, managing rehearsals, editing music, negotiating contracts, publicizing classes, and invoicing companies. Designed and manage website and all social media platforms (14% average engagement). Some significant projects include Lincoln Center Out of Doors, the FX Emmy- winning limited series “Fosse/Verdon,” a choreographic video collaboration with the Radio City Rockettes, television segments with the BBC, PIX11, and Fox 5 News, and several lectures at the New York Public Library for the Performing Arts.

SoulCycle 6/2017-3/2020

Front Desk Associate

Managed front-of-house at premier NYC spin studio providing high-level customer service and hospitality to clients, assisting the Studio Management in daily studio tasks and projects, and ensuring a successful class check-in process. Jo & Jax 6/2017-3/2020

Blogger

Contributed 3-5 monthly blog posts for leading activewear brand for girls ages 8-18. Posts included celebrity interviews, how-to tutorials, health and wellness features, and current events updates. Jo & Jax strives to empower young dancers, encourage self-expression and creativity, and celebrate artistry and individuality. Dance Informa 1/2014-3/2020

Staff Writer

Composed articles, press releases, interviews, critical essays, and reviews catered to the dance industry. Writing was commissioned specifically for partnered outlets such as Broadway Dance Center, Capezio, So Danca, and Dance.com. Broadway Dance Center 5/2019-8/2019

Marketing Intern

Reported to BDC Executive Director and PR Director. Copy-edited 100+ faculty bios and 200+ class descriptions on BDC website. Prepared and facilitated events including BDC summer camps, Musical Theatre Summer Intensive, annual student showcase, and 35th anniversary celebration. The Kennedy Center 7/2018-5/2019

Digital Learning Team: Dance Writer

Composed educational materials for middle and high school students attending dance performances at The Kennedy Center. Provided historical and contextual background, key elements of choreography, music, themes, and creative design, enlightening activities, and critical thinking questions for teachers, parents, and students for enhanced engagement in the performance experience.

Steps on Broadway 6/2014-6/2017

Front Desk Manager and Blogger

Managed front desk staff and activities. Counted classes and assured smooth operations throughout the building

(opening, managing stereo systems, answering phones, and locking up). Signed students into dance classes

(MindBody), greeted customers, and answered questions about the studio. SKILLS

Tech: Proficient in Microsoft Office, Print Shop, MindBody, iMovie, InDesign, YouTube, Garage Band, blogging, and all social media platforms including Facebook, Instagram, Twitter, TikTok, and Snapchat.

Writing: familiar with the APA style guide; graduate of The OpEd Project’s “Writing to Change the World” workshop

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