Manager Marketing

Ana Bogdanova

Seattle, WA 415-***-**** adj218@r.postjobfree.com

Fully Work Authorized No Visa Sponsorship Required Ready for Relocation

PROFESSIONAL SUMMARY

Customer-focused Product Manager experienced working in cloud SaaS development of mobile applications for iOS and Android, and websites. Excels at recognizing trends and opportunities in the consumer web industry, and passionate about building engaging products loved by millions of users.

Developed a new revenue stream for 3Сommas by creating a Marketplace with in-service purchases, which increased average revenue per user by 7%.

PROFESSIONAL EXPERIENCE

Product Manager May 2018 – May 2020

3Commas

3Commas is a web-based financial service of over 1,1M MAU, which provides products for trading. Responsible for design and specification of new products and enhancing existing products.

●Achieved 35% increase in conversion from new user to paying customer by leading the redesign of the dashboard for new users, which varies depending on user behavior.

●Led prioritization and execution of roadmap, reduced a backlog by 40% to enable faster development of mission-critical products.

●Increased revenue per user by 7% by designing a Marketplace with more than 50 sellers participating.

●Reduced churn by 15% by experimenting with a redesign of user subscriptions, making it easier for customers to understand which features they would get at each subscription level.

Marketing Manager Sep 2017 – May 2018

3Commas

●Proposed and built a promo codes system to increase customer loyalty, growing revenue from new users by 17%.

●Prototyped and managed partnership strategy, which demonstrated the ability to increase profit by collaborating with partner companies from other countries.

●Outlined and designed a welcome experience for new users of 3Commas, by implementing onboarding, included landing page, guides, videos, and support messages.

Founder May 2017 – Sep 2017

Fruity Flowers

Fruity Flowers is an Instagram store with fruit bouquets for delivery.

●Applied leadership skills to organize a remote team.

●Developed go-to-market strategy based on market research and customer needs.

●Established and rolled out better development practices to improve productivity and product quality, including Agile development, timeline estimates, which increased the order processing speed by 30%.

●Designed and executed customer acquisition strategy that increased daily customers by 20%.

Advertising manager Aug 2015 - April 2017

Special Projects Agency

Special Projects Agency is an advertising agency.

●Led experiment with a free design consultation and developed a new data-driven approach, which resulted in a 25% increase in revenue and an 80% increase in requests to visit the agency.

●Launched discounts for regular customers that reduced user churn by 15%.

●Involved third-party companies as suppliers, which allowed to expand the range of services offered.

EDUCATION

●Bachelor's degree, Engineering, 2014

Moscow State University of Design and Technology (MSUDT)

SKILLS AND TOOLS

●Product management, Data analysis, Problem-solving skills, Leadership, User Research, Agile project management, Scrum, A/B testing.

●Microsoft Office Suite, Google Analytics, Amplitude, Excel, SQL, Jira, Confluence, Agile, Figma, Adobe.

Contact this candidate