DEB LOVETT

Austin, TX ***** 512-***-**** adj10j@r.postjobfree.com

SUMMARY

Director of integrated B2B B2C advertising, marketing, and communications programs across digital and traditional media. Leader of successful cross-functional internal and external teams. Intuitive and results-driven strategist with tactical aptitude dedicated to determining best approaches and tools.

AREAS OF EXPERTISE

Branding, Messaging & Positioning

Marketing Planning & Strategy Execution

Consensus Building & Team Collaboration

Market Research, Product & Customer Analysis

Client, Team, Vendor, Campaign & Budget Management

PROFESSIONAL EXPERIENCE

Pinballz, Austin, TX 3/2019-present

GAMING – EVENTS – FOOD/BEVERAGE

Marketing Manager

*partially remote

Generated 300+ leads within days of product launch by developing business line shift supported by ecommerce, e-mail marketing, social (Instagram, Facebook, Twitter, and LinkedIn), and PR.

Led marketing department and 23% revenue growth year over year while remaining within budget.

Directed integrated PR, communications, advertising, and marketing campaigns (web- social- digital- outdoor- print); reported department KPIs and presented quarterly results to senior management for multi-location operation and two sister companies.

SME, spokesperson and media/press contact; oversaw and developed communications.

Initiated web traffic analysis against channels, e-mail, and sales leads utilizing Hubspot. Utilized CRM features to launch company's first segmented e-mail funnel for opted- in new site visitors.

Doubled the performance of Google Ads B2C and B2B campaigns within 30 days with extremely conservative CPC, expanding brand awareness and campaign reach. Audited and implemented SEO.

Documented immediate sales increase upon initiating and overseeing robust e-mail marketing strategy including content development, platform selection, segmented gen, and landing pages.

Worked directly with field staff and sales management to support sales initiatives.

Presented and implemented multiple GTM plans promoting business expansion and new products.

Analyzed ROI, monitored customer feedback, and created interceptor surveys to inform strategy.

Marketing Communications Consultant 8/2018-3/2019

TRANSPORTATION – TRAVEL – PARKING – PUBLIC POLICY

*partially remotely

ABM Worldwide: Ongoing marketing and communications consulting for Fortune 500 company.

Vote.org: Developed messaging to get out the vote utilizing Hustle and Relay software platforms.

Olea Edge Analytics, Austin, TX 4/2018- 8/2018

TECH – CLOUD – SAAS

Marketing & Communications Manager

Worked with CEO on positioning, PR, and pitch decks exhibiting company’s capabilities in edge analysis, IoT, AI, and cloud computing resulting in recognition as a Google IoT ecosystem partner.

Bazaarvoice, Austin, TX 1/2015- 4/2018

TECH– NETWORK PLATFORM

Social Media Analyst

*remote

Assessed global online user content for Fortune 500 companies using remote software platform.

Creative Heads Advertising, Austin, TX 9/1998-1/2015

TRANSPORTATION – TRAVEL – PARKING – HEALTHCARE – CPG – EVENTS – POLITICS

Founder/Director

Led company and campaigns including marketing-communications-advertising strategy, creative, media, and account direction, presentations, planning, analysis, budget control, hiring of 3-10+ member teams, and vendors/freelancers for a wide variety of industries and B2B B2C products.

Increased market share by 5% and revenue by 9% within three months of launching new marketing strategy for ABM Worldwide, a Fortune 500 company. Built book of business with projects in Toronto, New York, Houston, Atlanta, San Francisco, Tampa, Orlando, Austin, and Nashville.

Exceeded objectives for growing mature on-line loyalty program with a 375% increase in members.

Generated rapid price increase (47% over three months) and product adoption during GTM campaign targeting high asset consumers and business executives. Collaborated with client’s management, operations, and engineering teams on product design.

Researched and strategized marketing plans for Austin-Bergstrom International Airport including social media, SEO analysis, geotargeted digital ads as well as outdoor, radio, TV, print, event sponsorships, and promotions involving JetBlue and Southwest Airlines. Coordinated and attended events to monitor customer experiences. Consistently delivered on time and under budget.

•Provided marketing and communications consulting services to major Central Texas healthcare system and insurer, Travis County Healthcare District dba Central Health, and their partners.

oToured all healthcare facilities and interviewed providers, hospital administrators, medical directors, and staff to inform positioning and strategy development.

oProvided content, story development, and art direction for annual reports and other communications to explain the complex nature of Central Health as a taxpayer-funded insurer, owner of Breckenridge Hospital (now Dell Seton Medical Center), and manager of diverse community health clinic system.

Analyzed population trends for Giandana Healthcare. Worked with CEO on marcom strategies to establish digital authenticity and differentiation including market and competitive analysis, project brief, branding strategy, identity system, marcom plans, and consistent execution of branding and messaging. Launched social media presence (Facebook and LinkedIn) as well as www.giandana.com website with SEO keyword strategy.

Constructed quantitative benchmark studies to measure effectiveness and customer experience as well as qualitative research and focus groups to inform product and campaign development.

EDUCATION

Bachelor of Arts in Communications, West Virginia Wesleyan College

CERTIFICATION

Hubspot Inbound Marketing Certification 9/2020

Google Analytics Certification (Pending) 2/2021

Salesforce Marketer (Cloud Email Specialist & Pardot Specialist Pending) 3/2021

SOFTWARE

Creator Studio (Facebook & Instagram), Facebook Business Manager, TweetDeck, YouTube Google Analytics, WordPress, HubSpot, Survey Monkey, Constant Contact, MailChimp, Word, Excel, PowerPoint, Slack, Monday, Trello, Outlook, Adobe Creative (Photoshop, InDesign, Illustrator, Acrobat, Premiere)

INTERESTS/ACTIVITIES

Member, Austin Women in Tech

Former Board Member, American Marketing Association, Austin Chapter

Official, USA Swimming, N3 National Certification

AWARDS

Excellence in Airport Marketing and Communication Award - Airports Council International North America, “This is Your Captain Speaking” radio ad with Southwest Airlines and JetBlue

Addy Award - American Federation of Advertising, “Direct Events Corporate Sales Kit”

Contact this candidate