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Digital Marketing, Social Media

Dallas, TX
December 26, 2020

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Srishty Sopan Kshirsagar



The University of Texas at Dallas May 2021

MBA/M.S., Information Technology Management GPA: 3.4/4.0

Savitribai Phule Pune University May 2016 B.E., Computer Engineering


PHP Studios – Digital Marketing Intern Sept 2020 – Dec 2020

Performed market analysis, competitor analysis and researched the latest trends

Designed and implemented new digital marketing campaign ideas

Worked on email marketing, social media content, SEO, PPC

Evaluated content using SEO and UX writing best practices

Exec. Healthcare Leadership and Management – Graduate Assistant May 2019 – Sept 2020

Developed, implemented and managed digital marketing campaigns to target the right audience

Worked on strategies to drive targeted audience to the college's website

Utilized a range of techniques including paid search, SEO, and platforms such as Google Analytics, Google AdWords, LinkedIn marketing for Executive Healthcare Leadership and Management Program at JSOM (UTD)

Newgen Software Technologies Ltd. – Software Developer July 2016 – May 2018

Successfully implemented 3 different projects in the duration of my work.

Earned “Pat-on-the-back” award for successful implementation of the project.

Mentored 2 newly joined employees regarding Newgen products, business scenarios, handling critical situations and client communication.


Spotter – Connect with entrepreneurs and investors

Designed a business plan for an online platform to connect the entrepreneurs with potential investors and vice-versa.

Marketing Plan for a dog service organization called “WOOF!”

Develop an extensive marketing plan for the next year for WOOF! which is a new organization that provides dog services like walking, sitting and grooming to the apartment complexes.

7000 Languages – Google Analytics Ad Campaign

Improved the Google Analytics Campaign for a non-profit by using more extensive keywords and monitored the improvement for a period of 4 months.


Student Leadership Council, UT Dallas - Program Mentor Feb 2019 – Present

Intelligence Analytics Society, UT Dallas – President Aug 2019 – Jan 2020


Analysis Tools: MS-Excel, Tableau, Google Analytics

Certifications: Google Ads Certified – Search, Shopping and Display

Databases: MySQL

Languages: C, C++, JAVA

Management Tools: JIRA, Microsoft Project

Marketing: Google Ads, LinkedIn Campaign Manager

Operating Systems: Windows, Linux

Software: Microsoft Office

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