Social Media Marketing
Resume:
PROFILE
Enthusiastic marketing professional skilled in
creating and monitoring targeted marketing
campaigns. Knowledge of content marketing,
public relations, brand engagement, and
email marketing. Excellent organizational
skills, with expertise handling multiple
projects efficiently. Versed in developing
social media content aligned with brand
image and target audience.
MARKETING PROFESSIONAL
GLORIA
RODRIGUEZ
CONTACT
adiy3f@r.postjobfree.com
linkedin.com/in/rodriguezgloria15
g2015rodriguez.wixsite.com/mysite
SKILLS
Microsoft Office Programs
Google Suite
Mailchimp
Hootsuite
Canva
Procreate
Fluent in Spanish
Branding
Website management
Written and verbal communication
Campaign support
Schedule development
Leadership
Event Planning
Visual Presentation
Fundrasing
MATERNITY B.V.M. SCHOOL 11/19-09/20
Marketing & Enrollment Director
• Coordinated the publication of all promotional materials, including quarterly newsletters, brochures, posters, and fliers.
• Served as the primary media liaison, focusing on the writing and submission of press releases, photos, social media posts, and ads.
• Created and implemented comprehensive strategy that aimed at increasing and maintaining enrollment.
• Utilized social media to enhance the school's branding to attract
prospective students including, but not limited to, colors, the 4 pillars, and improved the student enrollment process by developing the application.
• Organized all data management activities, including gift entry, tracking, reporting, and donor acknowledgments.
EDUCATION
Bachelor of Arts in Communication
Public Relations & Advertising
DePaul University
THE HONEYCOMB PROJECT 01/19-05/19
Marketing & Fundrasing Intern
• Tracked progress of ongoing fundraising initiatives.
• Researched and identified funding prospects.
• Drafted persuasive written appeals and social media campaigns.
• Seek in-kind donations and corporate program sponsorships and conduct administrative follow-up with donors and funders.
• Assisted the Development Team in organizing the fall fundraising gala.
SAN JOSÉ SÁNCHEZ DEL RÍO PARISH 09/20-PRESENT
Freelance Social Media Coordinator
PROFESSIONAL EXPERIENCE
• Manage social media platforms by planning and executing a strategy to provide platform-specific content that is helpful, relevant, and shareable.
• Develop and maintain a social media content calendar, including gathering media support and writing caption copy that is clear, informative, excellent, and encouraging.
• Monitor analytics and report on content marketing metrics to reflect effectiveness of content strategy.
• Develop a digital presence strategy and create digital marketing channels.
BIG SHOULDERS FUND 06/19-08/19
Marketing Fellow
• Supported the marketing and enrollment efforts of Big Shoulders Fund schools through outreach to neighborhood and community organizations.
• Created and produced marketing pieces (brochures and direct mail flyers).
• Managed and supported school social media accounts (Facebook, Instagram) and created ad campaigns.
• Participated in phone banks to follow up with prospective parents.
• Canvassed school neighborhoods in order to advertise the benefits of their curriculum.
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