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Sales Digital Marketing

Fort Worth, TX
December 26, 2020

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Cary Gniffke, VP of National Accounts

Weatherford, TX 76086 817-***-****

Summary of Qualifications

Results-Driven National Account Executive with more than fifteen (15) years of valuable experience and employment history in Project Management, Advanced Budgeting, and Key Account Management. Dynamic leader with a detailed record of success in building high-performance teams capable of delivering quality results within a business-to-business (B2B) environment. Possesses strong leadership qualities coupled with the skills to function as an efficient team player in support of major project initiatives. Motivated professional with the ability to achieve and surpass optimum goals while driving organizational excellence in direct compliance with applicable standards, codes, and regulations.

Areas of Expertise

Project Management & Start-Up Strategizing

Digital Marketing & Sales Plan Development

Marketing Research & Revenue Growth

Advanced Budgeting & Cost-Efficient Operations

Brand Strategy & Marketing Content Development

Client Product Marketing & Market Penetration

Product Positioning, Sales, & Distribution

Budget Development, Preparation, & Review

Market Segmentation & Margin Increase

Business Accounting Principles & Compensation

Microsoft Office Suite

Leadership Development & Team Collaboration

Training, Coaching, & Team Motivation

Strong Written & Verbal Communication Skills

Networking & Professional Relationship Management

Troubleshooting & Strategic Problem-Resolution

Analytical Thinking & Key Decision-Making

Planning, Scheduling, & Organization

Education & Credentials

M.B.A., Organizational Management

University of Phoenix Phoenix, AZ

Bachelor of Science

California State University San Luis Obispo, CA

Benchmark 360 Degree Feedback

CRM, Salesforce, & HubSpot Marketing Suite

Communispond Corporate Communicator

Dynamic Communicators

Pecos River Team Building

Wilson Learning Systems

Google Analytics

Touchpoint Relationship Building

CDL License Holder

TX RE License Holder

Professional Highlights

Consistently produce $1M+ in new sales revenue while driving a team to produce $1M in revenue over a 2-year period

Introduced 5 valuable national sales and marketing opportunities to both U.S. and Canadian Dealers at WORKS24

Recognized with Best in Class-98% Renewal Award, as well as 4-time recipient of the Road Warrior Award at WORKS24

Received WORK24’s “Top Sales” and “Million-Dollar Revenue” Awards on multiple occasions

Successfully and measurably expanded market share for Bayer’s target markets by 96% within 2 years

Career Chronology

Vice President of National Accounts January 2008 – Present

WORKS24 Edmond, OK

Provide structured leadership and oversight for Sales Teams by recommending analytic and strategic solutions for complex sales issues while carefully reviewing and approving both territory plans and budget requests

Develop and execute market segmentation, competitive positioning, and key marketing initiatives while delivering innovative brand strategies, marketing content, channel development, and lead generation to expand sales opportunities

Directly support performance analytics to secure optimal values for the activates invested while providing key strategies and recommendations to measurably improve performance for all future expenditures

Vice President of National Accounts Continued

Facilitate professional client relationships and strategically expand growth opportunities through effective counsel and innovative recommendations for existing client issues, as well as superior customer service and relationship maintenance

Collaborate with Senior Management to develop and discuss potential marketing initiatives while coordinating with the CFO and COO throughout the development of budget preparations, as well as to review Sales Team compensation

Founder & President October 2003 – January 2008

CGniffke Partners & RCR Enterprises Weatherford, TX

Consulted, advised, and coached progressive business owners on expanding markets with new product offerings, as well as strategies to market new products to existing client bases and penetrating new demographics to grow future revenues

Delivered substantial market increases and employee retention and successfully implemented ‘Why and How Selling,’ a set of analytical and strategic plans to achieve measurable growth, for each client

Director of Foundation June 1998 – June 2006

In Touch Foundation Atlanta, GA

Directed and controlled the growth of In Touch Foundation and successfully produced $30M in annual revenue

Regional Agricultural Market Manager May 1990 – June 1998

Bayer St. Louis, MO

Facilitated relationships with and managed 235 Trade Partners in order to measurably increase sales and distribution of products within the Regional Agricultural Markets across Arizona and Southern California, thus producing $20M in annual revenue

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