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Social Media Data Analyst

Location:
East Brunswick, NJ
Posted:
December 24, 2020

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Resume:

Malathi Mahalaxmi Puli

linkedin.com/in/malathi-mahalaxmi-puli-96976615a 516-***-**** adixrm@r.postjobfree.com SUMMARY:

Professional and highly trained Financial and Data Analyst with more than 3 years of experience in generating and analyzing data reports for management. Experience in preparing budgets and working with operation executives to manage sending reports, prepare ROI related to capital purchase, work with CFO and other executives on ad-hoc projects related to national conference. Experienced in preparing biweekly checkbook and material reports. Skilled at Improving ROI and delivering successful brand messaging. Experienced in generating and analyzing data reports for management. Strategic mindset focuses on problem solving tasks and maintaining priorities on strict deadlines. PROFESSIONAL EXPERIENCE:

SB DISTRIBUTION LTD (January 2020 - October 2020)

Business Development Associate:

• Developed, planned and implemented long term, short term goals to include organizing and scheduling work, which promoted to increase 15% of sales.

• Analyzed and compared market trends, designed visually rich interactive Tableau/ excel workbooks and dashboards for executive decision making.

• Suggested product expansion and diversification based on global market trends, expanded new products by 25% resulting in 10.8% additional profits.

• Responsible for developing and producing monthly budget, journal entries and accruals for month end financial close.

• Capitalized on with previous relationships with clients and collaborated with cross functional teams to increase customer satisfaction to gain additional profits. NATIONAL URBAN LEAGUE – New York

Marketing and Communications Intern: (May 2019- August 2019)

• Coordinated vice president in marketing plans and made deals with sponsors of the company for betterment of the moment to create awareness of company’s mission, provided cost analysis and presented to affiliates.

• Maintained record of invoices, account payables and receivables, coordinated with the team and made travel details and emailed to all CEO’S and other members.

• Assisted marketing and project managers to identify trends, optimize marketing plans and improve campaign performance.

• Attained proficiency in SQL server by preparing weekly reports, presentations and reported reviews to the executive cabinet.

• Executed marketing proposals, campaign ideas for projects ranging from 2000$ to 25000$.

• Executed social media marketing programs through content creation. Adelphi University – New York

Graduate Assistant Robert B. Willumstad school of business (Jan 2018- Dec 2019).

• Assisted professor in research, learned and applied NETLOGO software which was used by my professor for modeling, collected all the guidance from various sources and multiple online platforms.

• Updated and maintained online projects, syllabus and Learning Management system, grading students.

• Researched on GAAP and blue-chip stocks, prepared cash statements. Attained proficiency in B2B sales for business development and conducted a short-term research for about 6 months.

Learning Strategist – Bridges to Adelphi (June 2018- December 2019)

• Updated Provided Academic guidance to college students with autistic spectrum.

• Conducted Weekly meetings, helping students understand subjects and assignments.

• Shared weekly status reports with staff using word and excel. Empowered students to gain confidence and made them reach their goals.

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Education

Adelphi University Garden city Ny.

Master’s in business administration (December 2019). Skills:

• Solid Oral and written communication skills, Time management, works well alone as well as a team, high enthusiastic and creative, adaptive learner, willing to travel, public speaking Time management, Initiative, adaptive to any work situation, conflict management, Proficient with Workday.

• Microsoft Suite: Advanced skills in word, excel and PowerPoint.

• Data Analysis: Tableau, google charts, fusion charts, SQL, Data analysis, QuickBooks, Accounts receivables and payables.

Activities:

• Book lover.

• Environmental conversation, sustainable living and healthy eating.

• Art, yoga, travel.

• Blog Page (I have my blog page which is related to food, travel and good quotes, fashion and much more).



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