Manager, Social Media Strategy Community Engagement Digital Content Management

De’Vaughn Mills

PROFESSIONAL SUMMARY

Enthusiastic and innovative professional with extensive experience and comprehensive knowledge of diverse social media channels and strategies. Versed in social trends, breaking news response with mastery of brand-driven social media vehicles, including Instagram, Twitter, Facebook, LinkedIn and emerging platforms. Excellent organization and written/verbal communication skills, including copywriting, grammar and spelling. Demonstrated project management experience and the ability to multi-task multiple social media projects with agencies and business units. Strong understanding of user-generated content management and content marketing. Love internet culture with strong passion for sports including, basketball, WBB and football.

8109 River Gate Lane

Bowie, Maryland 20715

202-***-****

adixbl@r.postjobfree.com

https://www.linkedin.com/in/de%E2%80%99vaughn-mills/

Dramatically increased audience on social media platforms by collaborating with NBA all star Jayson Tatum on a creative community initiatives where he wore a Kobe Bryant piece I designed. The funds generated were donated to the Black Mamba Academy.

Worked with Serayah from the hit show “Empire” in fox and Quavo from Hiphop group Migos

Earned over 100k impressions, thousands of likes and comments on twitter and instagram in a very short period of time

Achieved 70K+ views on instagram by creating promotional videos to drive sales and engagements

Increased audience on Facebook, Twitter and doubled Instagram followers by utilizing strategic approach

Translated brand voice and values across social media vehicles with a devotion to platform innovation

Increased followers and web traffic by strategically writing social media content

Elevate corporate image through marketing events, news and story content

Inside Sales Representative / Team Representative

Brooklyn Nets (BSE Global) Jun 2019 – Present

Meet yearly sales goal in my first 4 months of selling Full, Partial, and Mini, Group & Hospitality Outings, and Suite & Premium Outings

Sell a full menu of products for the Brooklyn Nets and Barclays Center through outbound calls and face-to-face presentations with prospective buyers

Match customers with the right solutions for their needs by building relationships

Named MVP of the Summer Program for team representatives

Marketing/Community Intern / Social Media Marketing Intern

Richmond Raceway (NASCAR) Jan 2019 – Jun 2019

Richmond Roughriders Aug 2017 – Jan 2018

Managed community relations with focus on raising public awareness of the organization

Enhanced visibility and brand promotion by working closely with the community

Partnered with organizations on community involvement initiatives

Coordinated events for Richmond Raceway such as annual functions/festivities & fundraisers

Increased team awareness and revenue by developing marketing ideas

Supported Front Office with Game-day and Team operations

Marketing/Community Intern

Richmond Flying Squirrels (Minor League Baseball) Feb 2019 – Jun 2019

Assisted with pregame on-field activities such as parades, banquet bashes & high-five tunnels

Worked in Fan Services, at marketing tables or Kids Club booths on game day

Passed out programs, giveaways, greeted fans, & handed out exit coupons

Maintained social media presence on Facebook, Twitter and other social media platforms

Engaged with local small businesses in the community by spreading team awareness and building relationships

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