Digital Marketing, Social Media, Communication, Marketing Coordinator
Resume:
Mary Larioza
**** ********* *****, **, *******, Alberta
adix9e@r.postjobfree.com
Business Administration student (Digital Marketing Major) with over 8 years of experience in operations, communications, advertising and marketing. Seeking a position where I can contribute my skills in market research, events management, social media, customer/ distributor relationship, and apply my knowledge in digital marketing. SUMMARY OF QUALIFICATIONS
• Communications: from client relations, PR, marketing strategies to promotional literature and advertising, organizing trade shows, customer workshops, and meetings that help generate lead sales
• Understanding of Adobe Photoshop, Illustrator, InDesign, Premiere Pro, User Experience Design, Wireframe, User Interface, Whimsical, Google Design Sprint, Google Ads, Hootsuite, Infographics, Figma,
• Familiar with SAP, D2L Brightspace, MS Teams & office suite, Canva, Beautiful.ai
• Knowledgeable of Market Research, Content Writing, Social Media Marketing, Advertising, Events Management, Project Management
EDUCATION
Business Administration – Digital Marketing Major (2019 – present) Bow Valley College
Calgary, Canada
GPA: 3.4
Relevant completed courses:
• Introduction to Marketing
• Business Communication
• Business Strategy
• Fundamentals of Digital Marketing Analytics
• Introduction to Digital Media Production
• User Experience Design
• Project Management
• Advertising
Courses in progress include/Competencies Include:
• Digital and Emerging Media
• Content Marketing and Copywriting
• Introduction to Web Development for Digital Marketing
• Introduction to Entrepreneurship
Projects:
UX/UI Veg-Inn YYC’s website overhaul prototype
Applied the User experience and User interface with the design elements and Google Design Sprint; performed Market Research, and drafted a prototype of redesigned website Trade Show Project Management ; Software Development Project Management Created WBS, network diagram, yellow sticky approach, include calendar dates to arrive at a reasonable duration and acceptable project plan
Tatak Pinoy Food Store Case Study Video
Applied Adobe Premiere by making a short video clip of one of the businesses in Calgary, made a storyboard, interviewed the owner, and created a short story about the business. CERTIFICATIONS AND PROFESSIONAL DEVELOPMENT
Certificate of Achievement (2020)
Hootsuite Academy
Calgary, Alberta
Google Analytics Individual Qualification (2020)
Calgary, Alberta
Certificate of Participation on Leadership Experience and Development (2020) Bow Valley College
Calgary, Alberta
RELEVANT EXPERIENCE
Marketing & Communication Specialist January 2011 – June 2019 Agfa Medical Imaging
Dubai, United Arab Emirates
• Performed market research
• Helped in launching new products from market research till launch in the market
• Prepared Distributorship Agreement and updated the status and performance
• Promoted Agfa product integration on each dealer's website
• Managed traditional, online, digital and social media marketing, advertising, PR and brand development
• Lead Agfa marketing presence in the Middle East Region, through leveraging Agfa healthcare resources and processes including online, print, and other media, and helped organized trade shows to position Agfa products and the company as a whole with customers
• Provided weekly highlights to increase awareness including customer stories, general information, and product updates
• Helped tracked the allocated marketing budget for the whole region.
• Supported the admin and operations department if needed. Marketing & Communication Specialist / Product Specialist January 2011 – January 2013 Agfa HealthCare Solutions LLC
Dubai, United Arab Emirates
• Launched new products in the Middle East and other selected countries
• Maintained and updated price list both country floor price and target prices for each region
• Performed demo and training if needed
• Helped in conducting market research for the new product
• Coordinated with HQ in the participation of events
• Organized training, seminars, workshops within the team or with the customers TRAININGS/SEMINARS ATTENDED:
Strategic Marketing Workshop (November 2017)
By Spearhead Training Institute
Dubai, UAE
Professional Selling Skills Training (January 2013) By ISM (Institute of Sales & Marketing)
Dubai, UAE
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