Jenine Serritella RN, MBA

Morris County, New Jersey

(Email) adiwu9@r.postjobfree.com

973-***-**** [Voice]

Summary

Pharmaceutical executive with broad progressive leadership experience in Sales,Sales Operations, Medical Affairs, Marketing, Business Development, and Patient Engagement Management responsibilities, building brands from discovery through commercialization.

Strategic and Tactical Brand Development; Launch and Life Cycle Management:

o Infectious Disease: Levaquin, Zyvox, Invokana, Cubicin

oImmunology: Remicade, Cosentyx, Orencia, ACTEMRA

oOncology: Taxotere, Abraxane, SPRYCEL, Ixempra, ERBITUX

oPulmonary/: SPIRIVA, Advair, Foradil, Tobi-Podhaler

oNeuroscience: Topamax, Risperdal, Ultram, Abilify, APOKYN, Reminyl, Gilenya

oCardiometabolic: Micardis, Onglyza, Exubera, Fragmin, Plavix, Entresto

Sales Operations:

Business Intelligence and Data Analytics: IMS/Verispan/Market Rx//Wolters Kluwer/CPT codes; proficient in /Epic/Veeva/Salesforce (Global Medical Information platforms).

Operational leadership of sales force deployment, performance metrics, incentive plans, framework for CRM platform, driving successful sales/educator teams. Proficient in Microsoft Office and IBM PMO project management programs.

Pharmaceutical/Healthcare Professional Experience

Consultant/Contractor 2018-present

oPatient Centric Model focused on Health Outcomes, multi-channel Adherence Programs

oContent development; grants, RFPs, training manuals, disease management programs, publication plans.

oRecruitment for Business Development, Marketing, Regulatory, Clinical and Medical Affairs of Pharmaceutical, Medical Device and Life Science companies

Novartis Patient Engagement Manager – Customer Interaction Center 2017

oManage team of 16 nurses patient engagement Call Center /D

oResponsible for program metrics, Key performance indicators

oManage HUB with McKesson – IDNs, Argus reports CRFs, Data Collection/RWE

oAccess innovation for Specialty Products Cosentyx, Gilenya, Entresto, Podhaler

Amedisys, Inc., 2013-2016

Business Development, Managed Markets- multi-functional role HC Service, Co.,

oAssisted in managing the P&L for $2 Million outstanding Medicare claims, with new innovative operational process for NY/NJ region

oDeveloped new business in the NY market over $6 Million in NYC/Queens/Staten island/LI/NJ, in a highly competitive Medicare/Medicaid market, for Home Health initiatives, (136% of quota)

oResponsible for teams of field nurse clinical and educational programs, patient centric pull through strategy

Web MD 2011-2013

Director, Marketing - Professional Promotional Business Unit, Digital

oManaged P&L over $200 Million, for team of 10 Marketing Managers, with cross-functional responsibility for 3 Business Analytics team members

oChange management for promotional campaigns, New Product Innovation, MLR review process

oBuild-out for first Web MD HCP Learning Call Center, with On-Line MRI imaging Programs

oInnovation team for First Mobile App at Web MD

Medicine In Motion, Montville, NJ 2010-2011

Consultant

oAssisted Med Comm companies, and PDI, Sales Operations, in developing new business clients and strategic business planning of Pharma/Medical Device brands- Biomet, GSK, J&J

Quintiles Transnational (Innovex), Parsippany, NJ 2007-2009

Executive Director Business Development – Multi-functional role in BD commercialization and Sales Operations Domestic Products

oProduct portfolio management from discovery through commercialization (oncology)

oManagement of National field based teams for patient centric solutions

oSold over &18 million to diverse group of pharmaceutical clients, BMS, Roche, Alexion, Heartscape, Pfizer, Schering Plough/Merck, MannKind

oDesigned, implemented, sold new product offering that has become a successful CNE brand

oCross-functional responsibility for Verispan /Market Rx teams (sizing & mapping) IMS, Wolters Kluwer (Business Analytics, Market Segmentation) for strategic selling solutions for clients

Advanced Health Media, Union, NJ 2004-2007

Director Account Services- CME division

oOversaw team of 8- Change manager turned many accounts around gaining additional business

oManaged overall P&L $15 Million

oLed the internal account team, Medical Directors, Program Directors, Project Managers, Medical Writers reporting into the CEO of company

oBusiness Development responsibilities to increase revenue( $3 Million), Pfizer (Spiriva), Janssen (Remicade, Procrit), BMS Immunology (Orencia)

oDrove strategic planning of National Symposia, Web Cast Initiatives, Abstracts, manuscripts, Product Monographs ( BMS CV/Metabolic), Boehringer Ingelheim (CV/Metabolic/Respiratory, Bayer(Hematology/Oncology), Millennium (Hematology/oncology), Sanofi Aventis(Anti-infectives/Diabetes)

oResponsible for all regulatory, OIG and PhARMA guidelines, for internal projects, and client business rules and best practices

oDrove Steering Committee Meetings, Advisory boards, KOL Development, Publication plans

McCann Erickson Medical Advertising, Parsippany, NJ 2002-2004

Senior Account Supervisor (Sales force marketing initiatives, HCP, HEOR, Hospital)

oProfessional account lead for Pfizer ZYVOX anti-infective oral agent in the strategic/tactical execution for Launch Long Term Care market $ 2 million budget,

oDrove Strategy and tactical execution for CDC Campaign, National Sales Audience (Zyvox)

oPlavix PAD launch, execution of creative concepts, strategic/tactical execution of HCP (cardiovascular, PCPs) audiences for a joint venture BMS-Sanofi Aventis, management of $11 Million budget

oTopamax Global Migraine launch, led primary market research for migraine indication both US and Europe, $6million budget

oDrove creative concept development with J&J global and US teams (Topamax)

JOHNSON & JOHNSON 1990-2002

ORTHO-MCNEIL PHARMACEUTICAL, Raritan, New Jersey

Neuroscience Specialty Manager 1999-1/2002

oResponsible for Northeast region sales quota over $2 Million, in hospital epilepsy centers of excellence; development and implementation of programs, professional education symposia, dinner meetings, speaker bureau engagements,

oImplemented, Cystic Fibrosis, Patient-Care Giver Programs ranked #1 region Pancrease MT

New Product Development 1996-1998

oKOL development, and implementation of Steering Committees, Regional Symposia for Pain Management, Epilepsy markets Topiramate (Topamax)

oWorked nationally with KOL neurologists, epileptologists, orthopedic surgeons, physiatrists psychiatrists, rheumatologists, implementing strategic Launch Plan, Forecast, Market Segmentation Analysis, Publication Plans

MSL 1993 –1995

oNortheast Region MSL – responsible for KOL development and communication to set the stage for Levaquin launch. This was J&J’s most successful launch

oPain Management KOL development for launch of Tramadol (Ultram)

Hospital Sales Representative 1990 -1992

oResponsible for formulary acceptance of Floxin Companies first anti-infective agent &Women’s Health portfolio of products in all Hospital Academic Teaching Centers in Northern NJ.

oRanked # 1 in Northeast Region for formulary and sales dollars for the IV and oral formulation of Floxin, Pancrease MT (Cystic Fibrosis) anti-fungal products.

Education

oMasters Business Administration, Fairleigh Dickinson University, Madison, NJ

oBachelor Science Nursing, Seton Hall University, South Orange, NJ

oCertified Nurse Educator – Certified School Nurse (NJCU)

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