KS

Krystal Silverthorn

Professional Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring + years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Outgoing Certified Server Trainer with proven ability to drive sales through excellent customer service. Experienced with training and coaching new servers on sales techniques and menus while multitasking in fast-paced environments.

Cannabis Professional with background as sales manager and Product manager looking to join a growing entrepreneurial organization as part of the Executive team.

Work History

Compassionate Distributors - Sales/Senior Product Manager Ruidoso, NM

04/2016 - Current

adiwlh@r.postjobfree.com

575-***-****

Ruidoso, New Mexico 88345

Skills

Education

05/1999

Clovis High School

Clovis, NM

High School Diploma

Certifications

Hippa certified

MCP

Developed and implemented favorable pricing structures balancing firm objectives against customer targets

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Compiled product, market and customer data to forecast accurate sales and profit projections

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Managed benchmarks, product demonstrations and testimonials for performance evaluation

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Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales

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Consulted with product development teams to enhance products based on customer data

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Helped incorporate product changes to drive customer engagement and firm profits

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● Provided training and support to sales team members Aligned activities with corporate objectives by coordinating marketing, sales and IT processes

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Considered business demands and customer preferences when developing pricing structures and marketing plans

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● Sales growth

● Industry standards and regulations

● Sales professional

● Sales training

● Proficient with industry hand tools

● Medical records management

● MCP regulations knowledge

● Point-of-sales systems

● Sales and marketing methods

● Managing medical practices

● Sales operations

● MCP industry knowledge

Brewer Oil Company - General Manager

Ruidoso, United States

01/2012 - 04/2016

Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol

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Captured new customers by optimizing business strategies and launching products to diversify offerings

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Oversaw preparation of marketing copy, images, videos, emails and other collateral

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Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets

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Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors

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Capitalized on industry and marketplace trends to strategist solutions and enhance business operations

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Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation

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Monitored local personnel on best practices and protocols to maximize productivity

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Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings

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Built brand awareness and generated leads while managing internal and external marketing campaigns and programs

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Handled all interactions with Department Of Health, Training employees in all compliance issues

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● Completed all quarterly reports, and annually renewed License Transported all starting material to manufactures and delivered all products to each location

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● Grew cannabis business sales by 10% in first year Enhanced operational success through effective staffing, strong training, adherence to safety regulations and well-timed customer service

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Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions

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Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency

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Received superior customer service satisfaction scores for three consecutive quarters

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Managed budget implementations, employee reviews, training, schedules and contract negotiations

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Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability

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Reviewed performance data to monitor and measure productivity, goal progress and activity levels

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● Organized budgets, oversaw P&l and achieved margin targets Cattle Baron - Lead Server/Crew Trainer

Ruidoso, United States

12/2011 - 05/2014

consistently to stay on track with growth plans

Drove year-over-year business growth while leading operations, strategic vision and long-range planning

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Reduced corporate risk by managing shrink processes and controlling inventory levels

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Evaluated suppliers to assess quality, timeliness and compliance of deliveries, maintain tight cost controls and maximize business operational efficiency

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Supported regulatory compliance by overseeing all audits to verify protocol adherence

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Identified and capitalized on community business opportunities with effective networking

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Consistently complied with company policies and government regulations

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Delivered exceptional client experiences with hands-on leadership of front line associates and area managers

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Managed general operations, including hiring, coaching and mentoring team of twenty sales representatives

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Developed and implemented successful marketing programs, bringing store from tenth to number one place in district

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Ensured supply met demand by overseeing all merchandising decisions, replenishment and inventory management

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Diminished financial discrepancies 7% by implementing organization and communication

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Asked diners about meals to assess satisfaction and collect vital feedback to improve operations

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Kept register accurate through correct billing, payment processing and cash management practices

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Enhanced operational efficiency by using slow periods to restock employee and customer supplies, including ice, condiments, utensils, napkins, trays and delivery bags

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Managed wait staff of five, serving eight tables daily for four-star fine dining establishment

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Loaded trays with accessories, including eating utensils, napkins and condiments

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Assisted with various banquet food stations, set up and service to multiple dining areas

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Collected credit card, cash and gift certificate payments from customers and made proper change for cash transactions

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Checked identification to enforce age requirement for alcoholic beverages

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Assigned work tasks and coordinated activities of dining room personnel to deliver prompt, courteous service to patrons

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Oversaw daily operations of all members of service team, including delegating tasks, training new staff and splitting tips at end of each

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shift

Kept updated knowledge of menu and promotions, recommending specific items according to preferences and food allergies

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Arranged tables for customers, following established preparation procedures to provide guests with excellent experiences and foster repeat business

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Stored food in designated containers and storage areas to increase shelf life and prevent spoilage

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Folded napkins and prepared silverware sets to provide adequate supply for host station

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Handled customer complaints with poise and grace, immediately resolving issues through immediate acknowledgment and commitment to service

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Maintained table settings by removing courses, replacing utensils and refilling beverages promptly and courteously

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Trained incoming staff on restaurant's practices, culture and procedures to maximize job satisfaction and productivity

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Monitored dining rooms for seating availability as well as service, safety and well-being of guests

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Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest

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Helped customers place orders, explained menu items and suggested appropriate options for food allergy concerns

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Unsold customers and optimized table-turns, outperforming wait staff average sales by up to 10%

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