Kyle Eason

adiw4c@r.postjobfree.com linkedin.com/in/kyleeason

kyleeason.myportfolio.com

Freelance Writer

Marketing Agency Leadership • Client and Partner Collaboration • Creative Coaching

Video Production • Senior Copywriting • Digital Content • Art Direction • Brand Development • Remote Direction

Screened At International Series Festival (SeriesFest) • Published In Regional Publications

International Video Production • Wrote, Directed, Hosted, Produced Talk Shows Featuring Top Executives

Professional Experience

Marketing Manager, Acting Vice President of Marketing

Sooper Credit Union, Corporate Office Arvada, Colorado 2018 – Present

Envision strategy and structure for exciting new products and lead our content marketing, product copywriting, website makeover, reputation management, social media, financial education, and customer targeting efforts in order to exceed revenue goals for our over 35,000 members with assets that have grown from $380MM to over $475,000,000 and growing during my tenure.

Design, lead, and budget CUNA Diamond Award-winning marketing, PR, and advertising campaigns through clockwork operation of our over 80 ongoing digital, video, print, phone, and branch channels.

Inform, lead, and motivate our graphic designer and digital specialist to do their best work every day and to aspire to reach for higher achievements.

Managing Director, Founder – Sole Proprietorship

Inception Integrated Marketing Denver, CO 2009–Present

Content, Copywriting, Branding, PR Strategy and Messaging Leadership

oAudited brands and proposed more effective communication strategies and content.

oGenerated earned media with circulation over 250,000 versus national competitors. (http://bit.ly/CogswellForPresident)

oDesigned creative briefs, vision, brand promise, brand story, customer avatars, personas and messaging.

oWrote scripts, web copy, social media, press releases, emails, media kits, speeches, opinions, endorsements, newsletters, infographics, executive summaries, sales sheets, and pitch decks.

oWrote blogs that created a sense of community and attracted customers. (http://bit.ly/BlogByEason)

oPublished in The Denver Post’s Viva Colorado, Urban Spectrum & Colorado Statesman.

Digital Marketing, Direct Mail, Web Design and Social Media Management

oLed creative concept, art direction, campaign narrative, short form copywriting, design asset and project management for over 100 candidates and 250 persuasive direct mail pieces nationwide in high volume production setting reaching millions of voters.

oManaged 60 individuals and directed relations between campaigns, processors and the USPS.

oEnforced FEC rules for 2 million direct mail pieces saving $200K. Campaign win margins 10 to 26%.

oDirected creative pieces reaching approx. 2.5 MM households.(Clients: Axiom Strategies, Strategic Impact)

oDesigned, built, maintained and marketed sites using custom CMS, WordPress, Drupal, and Wild Apricot.

oEngaged and maintained over 18,000 combined organic followers with over 15 unique brand names on all major social outlets.(https://twitter.com/eason_kyle)

oCreated statewide business outreach and marketing plan. (Client: CSG-PR, 2010)

Video Production and Direction

oCreated, produced, hosted & edited monthly C-Level interview video talk shows “The Juice” (2018-Present) & “The Kick! Talk Show” (2015-2016) (https://easonka.wixsite.com/thekick). Adobe Premiere Pro.

oPitched, directed, produced, and budgeted concepts, scripts, shot lists, storyboards, locations, crew, and talent for live video and radio broadcasts, TV pilots, pitches and commercial shoots in LA, Denver, KC, London, Amsterdam, Berlin, Paris, Singapore, and Bali, Indonesia with partners ranging from Denver Mayor Hancock and Hollywood’s 27 Notch Productions to the Discovery Channel and Travel Channel.

oProduction credits include: “The Pepsi Super Bowl Halftime Show with Rob & Paul” (2016).

oWrote, produced, directed 30 min. video documentary pilot based on the entrepreneurial life, “StartupStory” (https://kyleeason.myportfolio.com/writer-director-unscripted-documentary-video-series)

oProduced fundraising product videos raising over $90K on Kickstarter, attracting global press and investor support: the second highest funded pet wearable Kickstarter has ever hosted.

Vice President and Managing Director (Credit Union Marketing Agency)

BYM Agency Kansas City, MO 2017

Improved agency operating agreements with fee and deadline structures that supported efficiency.

Implemented marketing and industry best practices, and improved integration of project management software.

Managed four senior creatives: Creative Director, Art Director, Client Relations and Account Executive.

Directed video, print and digital media production. Slashed production costs for two $40k videos by 25%.

Clarified credit union client needs in discovery in order to build innovative and sustainable solutions.

Chief Marketing Officer, Co-Founder

DataCulture Software Denver, CO 2014 – 2016

Created and marketed the company brand, website and social profiles, (https://www.facebook.com/datacultureco/)

Built and retained partnerships with offshore providers in Uruguay, Poland, Belarus and India.

Performed as Product Owner during web and mobile software development.

Marketing Director, Producer

Milehighhouse Productions Denver, CO 2015-2016

Produced, scripted, directed, and edited video using Premiere Pro and Adobe Creative Suite.

Directed shooting budget and contracted camera operators, assistants and editors.

Marketed company and client brands, websites, and social media profiles. (www.milehighhouse.com)

Creative Director

Mygooi Marketing Des Moines, IA 2013-2014

Delivered PR, marketing, strategy and direction to Mygooi and clients.

Produced live appearances on stage and for radio and television.

Wrote company summary, media kit, messaging and branding to secure investment in undisclosed millions.

Completed due diligence regarding essential intellectual property and secured protections with the state.

Wrote, produced and directed video shoots, in Des Moines, KC, LA, London, Berlin, Amsterdam and Paris.

Communications Director

Housing Colorado Denver, CO 2011-2012

Grew ticketed programs and increased revenues for non-profit with over 4000 professionals.

Produced regional conference for over 600 members utilizing over 100 volunteers in Vail, Colorado.

Managed regional trade association sponsor relations and secured sponsor funds totaling over $100K annually.

Produced content for social media, email, newsletter and website. Managed website through custom-built CMS.

Collaborated with partner organizations to produce research and messaging.

Education

Master of Arts Temple University Philadelphia, PA

Academic Study of Religion GPA: 3.88/4.0 Graduate Teaching Assistant

Bachelor of Arts, Cum Laude Central College Pella, IA

Major: Psychology, Communications Maytag Foundation Scholar, Distinguished Scholar

International Study and Travel Merida, Yucatan, Mexico and Central & Western Europe

Technical Skills

Constant Contact, Documatix, MailChimp, Survey Monkey, Outdoor Sign Software Management, Kanbantool, Teamwork, Workamajig, Hootsuite, Buffer, Crowdfire, dlvr.it, Basecamp, Major Social Media, Contently, Cision PR Software, Mail Chimp, GoToMeeting Webinar facilitation, Slack, Fleep, Zoom, Dropbox & Google for Business.

Adobe Creative Suite, Premiere Pro, Illustrator, InDesign, Photoshop; Microsoft Office; Custom CMS, WordPress, Siteimprove, Wild Apricot and Drupal; Basic HTML; and LexisNexis Research Software.

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