Management, Sales, HR, General Manager

Bobbie L. Cole

***** ******** ***** ~ Prairieville, Louisiana 70769

225-***-**** ************@*****.***

PROFILE

- Sales and Marketing -Yield Management

-Training -Corporate Training Team Lead

-Forecasting -Systems Management

-Excel/Microsoft Word/Publisher/Outlook -Epitome/Pegasus/Extranet Management, & Opera

-Develop effective marketing plan -Generate top line revenue

-HR Management

-Adaptable manager with eighteen years of experience in the hospitality industry, General Manager and HR Manager experience

-Confident leader who can initiate change through excellent communication and inter personal skills

-Responsible for overall sales, operations, and management

-Self-motivated professional with a strong work ethic and proven problem-solving skills

-Ability to organize multiple projects; manage and prioritize multiple tasks and meet deadlines

-Sales Pro

-Choice Advance

PROFESSIONAL EXPERIENCE

BESTWESTERN PLUS-THE CHARLES HOTEL, St. Charles, Missouri, COMFORT INN-WESTPORT, St. Louis, Missouri, CLOVERLEAF SUITES, Dublin, Ohio, CLOVERLEAF SUITES, Overland Park, Kansas

Area Sales Manager 2019-Present

CLOVERLEAF SUITES, Baton Rouge, Louisiana 2018-2020

Sales & Marketing Manager/General Manager

Create and execute a strategic sales plan that expands customer base and extends global reach

Meet with potential clients and grow long-lasting relationships by understanding their needs

Track, analyze, and communicate key quantitative metrics and business trends as they relate to partner relationships

Recruit salespeople, set objectives, train and coach, and monitor performance ensuring assigned tasks and responsibilities are fulfilled

Identify knowledge gaps within the team and develop a plan to fulfill them

Oversee the sales team to ensure company quotas and standards are met by holding daily check-ins with team to set objectives for the day and monitor progress regularly

Manage month-end and year-end close processes

Soliciting group business within different market segments via tele-prospecting and outside sales calls

Maintaining rapport and developing future business with existing contacts

Developing and maintaining relationships with key clients to produce group business, to include room sales

Utilize revenue tools to devise strong revenue management strategies. Revenue tools include Smith Travel, Lanyon, HT360, pace report, competitive set report, top producer report, web analytics, social media, competitive set reports and maintained year over year revenue growth

RADISSON HOTEL, Baton Rouge, Louisiana 2016-2018

Director of Sales & Marketing

Actively supervise Sales Department

Develop and maintain rapport with competitor hotels, City Convention and Visitor’s Bureau, Chamber of Commerce, lead sources and clients

Utilize revenue tools to devise strong revenue management strategies. Revenue tools include Smith Travel, Lanyon, HT360, pace report, competitive set report, top producer report, web analytics, social media, competitive set reports and maintained year over year revenue growth

Soliciting group business within different market segments via tele-prospecting and outside sales calls

Efficiently perform all assigned sales duties including processing incoming leads and executing sales reporting requirements. Ensure all deadlines are met, perform assigned duties, maintain sales data files and act as liaison between hotels and clients

Maintaining rapport and developing future business with existing contacts

Developing and maintaining relationships with key clients to produce group business, to include room sales

CHASE SUITE HOTELS, Baton Rouge, Louisiana 2011-2016

General Manager/HR Manager

Demonstrate and promote 100% commitment to providing the best possible experience for our guests and employees

Directly manages the hotel staff daily; supervise a total of 35-40 employees

Eighteen years of related hospitality management experience

Financial

Maximizing revenues and flows through to GOP to meet or exceed budget

Prepare property budget and forecasts

Manage labor standards and property level expenses to achieve maximum flow through to the bottom line profit

Explain and manages financial activities. Reconcile all financial accounts

Monitor collection of in-house guest balances and direct bill, receivables, commission payments by vendors, and issuance of refund checks

Monitor monthly inventory of supplies and equipment. Ensure purchases made within budget and by approved vendors

Sales

Work with Regional Director and Revenue Manager to manage all sales activities of the property and meet revenue objectives. Activities include setting goals, completing surveys, taking reservations and compiling reports

Assist and make sales calls, identify and seek out potential business in local market. Maintain relationships with local companies and key people to increase visibility within the local market

Coordinate and implement sales and marketing activities of the property

Guest Satisfaction

Promote 100% guest satisfaction throughout the property

Ensures that all guest related issues are resolved in a manner consistent with the company’s goals

Employee Management

Recruit qualified applicants. Train employees in accordance with company standards

Motivates and gives direction to all employee in accordance with company standards

Communicate all policies and procedures to entire staff. Conduct regular meetings to provide various information, policy reviews, local property activities, goals, expectation etc.

Manages employee’s personnel forms, including hiring, performance evaluations, payroll and benefits related information, required Federal and State posting, etc.

Conduct coaching/counseling session, performance evaluations, prepare performance improvement plans, disciplinary documentation, and conduct terminations

Ensure that employee related issues are resolved in a manner consistent with company policies

Perform duties in all aspects of hotel operations whenever needed

Employee Support

Assists Supervisors with problem resolution and counsel employees as needed

Assists in providing general supervision for Company-wide activities of personnel administration, management training, development benefits administration, employee communication, employee activities and employee relations

Effectively communicates at all levels acting as a liaison between management and production employees.

Establishes effective working relationships

Continually working in an environment of the highest confidentiality, honesty and integrity

General HR Duties

Processes transfers and vacations in a timely manner. Manages all disciplinary actions for hourly team members

Maintains employee attendance records ensuring that proper warnings are given for attendance problems and that bonuses are received for good attendance

Sets up and maintains spreadsheets. Collects and analyzes information and data. Interprets and apply laws, ordinances and policies

Recruiting and Staffing

Oversees new employee orientations and other meetings as required

Reviews Affirmative Action Plan logs

Reviews applications and paperwork for accuracy and completion

Involved with interviewing and making hiring decision for hourly positions. Maintains employee records and ensures files are organized properly

Maintains weekly staffing recap. Reports on facility staffing levels. Monitors hiring, transfers, terminations and separations. Interviews for job openings as needed

RESIDENCE INN / CHASE SUITE HOTELS, Baton Rouge, Louisiana 1999-2011

Director of Sales

Actively supervise Sales Department

Develop and maintain rapport with competitor hotels, City Convention and Visitor’s Bureau, Chamber of Commerce, lead sources and clients

Trainer for Hardage Hospitality for new sales managers

Manage sales team and meet all sales goals

Lead and mentor all team members in strong customer service

Utilize revenue tools to devise strong revenue management strategies. Revenue tools include Smith Travel, HT360, pace report, competitive set report, top producer report, web analytics, social media, and competitive set reports

Have maintained year over year revenue growth more than 15% for 2011 and 2012

Achieved 110% REVPAR index consistently versus comp set on Smith Travel Report

Complete weekly 90-day forecasting and monthly 12-month forecast

JEFFERSON COUNTY SCHOOL, Fayette, Mississippi 1996-1999

Teacher Assistant

Help children understand abstract concepts, solve problems, and develop critical thought processes

Interactive discussions and “hands-on” approaches to help students learn and apply concepts in subjects such as Science, Mathematics, Biology and English

Assist Head Teacher with implementing curriculum provided by Department Head

EDUCATION

UNIVERSITY OF PHOENIX, Baton Rouge, Louisiana

Master’s in Business Administration (2009)

Bachelor of Science Degree in Business Management (2007)

ALCORN STATE UNIVERSITY, Lorman Mississippi

Business Administration (1988-1992)

RADISSON DIRECTOR OF SALES BRAND CERTIFICATION 2016

RADISSON SALES CERTIFICATION 2017

WOODFIN ADVANTAGE

Sales Course Certification and Sales Advantage Course (yearly)

AWARDS

Recognized as top Sales and General Manager of the year several years in a row

References available upon request

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