Jonnah Impat

Senior Marketing Professional

Address Imus, CAV, 4103

Phone 977-***-****

E-mail adivk1@r.postjobfree.com

LinkedIn www.linkedin.com/in/megimpat

Portfolio https://drive.google.com/drive/folders/1kjpL14Q9urYMR7geKRVtTYeCcqpRSqcH?usp=sharing

Accomplished Senior Marketing Professional driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives.

Talent for devising creative strategies with first rate decisive and hardworking approach.

Prepared to leverage 10 years of marketing experience to take on a dynamic new role.

Skills

Integrated Marketing Advertising and Promotion Social Media Marketing

Digital Marketing Strategy Development Planning and Execution

Market Analysis Key Decision Making Budgeting and Cost Management

Stakeholder Relations Team Leadership Market Understanding

Online Mentorship Special Events Communications

Work History

2020-02 - Current

Mall and Leasing Manager

VICIVI Development Corporation, Bacoor, Cavite

Mall Management

Pioneered overall operational processes of mall through hands-on training of staff and revamping day-to-day execution of all departmental activities.

Leveraged market knowledge and leadership ability to help drive profit increases.

Oversees 11 staff as senior manager.

Reduced operational costs and mall expense by 40% as part of adjustments made during community quarantine.

Maintained operational facilities attractive to potential tenants by organizing regular maintenance, major repairs and capital improvement projects.

Responded to messages and inquiries from various parties and used well-developed active listening and open-ended questioning skills to promote quick issue resolution.

Leasing and Marketing

Contributes estimated Php250K worth of rent monthly through leased units via personal efforts.

Creates and maintains a strong network of third party leasing groups and brokers to bring in the right business concepts to the mall with pipelines of almost Php1M worth of monthly rent.

Manages daily and weekly leasing and marketing plans.

Conducts unit oculars to highlight features, answer questions and redirect concerns to close contracts.

Overseas monthly collections of 80-100% of monthly rent, maintaining high payment rates by building positive relationships with tenants.

Boosted occupancy from 32% to 50% by leveraging market knowledge and successful promotional strategies.

Administered operations to handle needs of more than 35 tenants in the mall.

Provides service, assistance, and builds meaningful relationships with tenants.

Collected, completed and processed lease applications.

2020-02 - 2020-11

Marketing Consultant

NextAsia Homes, Muntinlupa, NCR

Enabled sales team to sell Php60M worth of inventories even during ECQ through created COVID-19 and post COVID-19 digital marketing and sales plan.

Guided the team on 2021 marketing plan creation that aims to help sales in reaching Php84M sales by end of year.

Trained marketing team on basics of traditional marketing and digital marketing concepts & channels.

2019-02 - 2020-02

Senior Marketing Manager

NextAsia Homes, Muntinlupa, NCR

Instrumental in hitting Php800M worth of inventories last 2019 through creation of marketing plan and execution of integrated strategies.

Launched both NextAsia Lipa and NextAsia San Pablo in 1 year.

Increased brand awareness by 30% through content strategies in social media and website.

In 2019, b2b and b2c awareness of NextAsia Lipa dramatically increased that it became one of most sought after real estate developers in Lipa, Batangas.

Created NextAsia Homes brand guidelines, its national and local communications plan that company uses for their internal and external correspondence.

Presented monthly sales projections, post mortem analysis and product launch presentations to Senior Management as head of strategic marketing initiatives.

Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.

Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Increased client awareness by developing technical/non-technical marketing collateral and presentations, and public relations.

2018-07 - 2019-02

VP/Head of Marketing

LIST Sotheby's International Realty, Taguig, NCR

Reduced annual marketing costs in half by streamlining marketing roles, leveraging communications materials, monitoring budgets, developing protocol, and refocusing strategies and digital marketing efforts supplemented by offline branding and business development efforts which increased client leads by 20% by end of 2018.

Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.

Collaborated with senior employees to coordinate the work of the organization.

Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.

2017-10 - 2018-07

Country Marketing Manager

LIST Sotheby's International Realty, Taguig, NCR

Brought Php240M worth of exclusive inventories with marketing mileage package created for primary and secondary listings.

Increased brand awareness, client engagement, and inquiries by 50% through implementation of online and offline strategies.

Provided counsel and guidance to colleagues on best practices.

Partnered with stakeholders and senior management to drive objectives.

2016-06 - 2017-10

Marketing Manager

MOLITO Lifestyle Center, Muntinlupa, NCR

Championed mall thematic activations that virtually increased property's mall traffic: Amassed most number of Halloween event attendees in history of property's events with an estimated 750 attendees and Php120K worth of ticket sales in 2017.

Halloween event was even covered by ABS-CBN's SWAK na SWAK through active social media advertising.

Developed innovative and targeted collateral to support overall branding objectives.

For reference, please visit: www.molito.com.ph.

2015-01 - 2016-05

Senior Marketing and Events Officer

Megaworld Lifestyle Malls, Quezon City, NCR

As Project Lead, Conceptualized, developed, and executed multiple major events that garnered estimated Php500K worth of marketing income and dramatic increase in foot traffic.

Some of these were used as benchmarks and best practices were adapted by competitor malls:

Clash of Summer: First Ever Clash of Clans Grand Eyeball and Tournament, May 31, 2015: Developed concept as exploratory event for Mckinley Hill that target 20-30 year old/yuppies market bracket.

Books & Brews: Coffee & Book Fair, September 4-20, 2015: Fresh take to typical coffee fair. Week-long fair that gathers best coffee brewers in town together with various bookstores and organizations for book-lovers in quintessential bookstore-cafe setting in mall.

Eastwood Quezon City New Year Countdown to 2016, December 31-January 1, 2015: Longest New Year Celebration from 6pm – 6am with foreign artist Dawin, famous for song “Dessert” as event's final performer.

Eastwood City's Easter Wonderland Presents: Superdudes Eggsploration, March 27,2016: Posted 18.9%increase in sales, 11.43% increase in attendees vs Easter Wonderland 2015.

Other Projects:

Psychic Festival and Chinese New Year (Venice Grand Canal), February 19-22, 2015: Posted 217% increase in foot traffic vs.

Chinese New Year 2014.

Lights Off Party Earth Hour Celebration (Venice Grand Canal), March 28, 2015: Posted 161% increase in foot traffic vs.

Earth Hour 2014.

Mckinley Hill Easter Playland, April 5, 2015: Posted 30% increase in foot traffic and 50% in participation vs Easter Activity 2014.

Beer Festival, October 2015: Month-long celebration of music, comedy, fun & games, and beer sale up to 50% off in all of Eastwood City's Citywalk stores.

Cultural Nights at Mactan Newtown Event Project Head, February 2016: Jumpstart of string of activities in Mactan Newtown Alfresco to attract tourists.

2010-06 - 2014-08

Marketing Officer

SM Supermalls, Bacoor, Rosario, Dasmarinas, Cavite

Project Lead of SM Center Molino 3 Day Sale's traditional advertising strategies: Increased sales by +2 sales on July 2010 vs.

July 2009 and +9 on February 2011 vs February 2011.

Responsible for Content Write up of “Global Pinoy”– SM Shopping Malls' Entry for Corporate Social Responsibility Category, International Council of Shopping Centers (ICSC) Awards 2011 that won Gold Medal.

Marketing Officer in-charged of traditional advertising strategies during SM City Bacoor October 2011 3 Day Sale: posted highest sales percentage increase in 15 years, at Php100M from SM Store alone.

Marketing OIC during January-February 2014 SM City Rosario 3Day Sale: posted +15 sales increase vs 2013 3 Day Sale.

Completed administrative tasks to support senior employees.

Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.

Education

2020-08 - Current

Fundamentals of Digital and Social Media Marketing

Shaw Academy - UK/Online

Certificate with Distinction, Digital Marketing

2005-06 - 2009-04

Bachelor of Arts: Broadcast Communication

University Of The Philippines - Diliman, Quezon City

Dean's List/College Scholar, 1st and Second Semesters, 2007-2008

Member of UP Mass Communicators Organization, Assistant Director for Special Events Team, AY 2008-2009

GPA: 1.85

Accomplishments

· Invited as Guest Speaker during Citizenship Advancement Training Commencement Exercises; St. Thomas More Academy of Cavite, Bacoor, Philippines, 2017.

· Philippine Delegate and Presenter during List Sotheby's International Realty's Marketing Conference; Bangkok, Thailand, 2018.

· Resource Speaker during Basics of Facebook Marketing and Targeted Ads Seminar; NextAsia Homes, Batangas and Muntinlupa, 2019.

· Digital Marketing Online Mentor/Coach on Traditional and Digital Marketing Basics; NextAsia Homes, 2020.

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