Cole Spencer

207-***-****

adivdy@r.postjobfree.com

www.linkedin.com/in/colespencer26

Summary

A hardworking and creative college student currently attending Babson College. Majoring in Entrepreneurship & Business Management with a concentration in marketing. I have expertise in small business start-ups & interests in brand positioning and marketing strategy.

Education

Babson College – Wellesley, Massachusetts 2018 - Present

Marketing, Business Management & Entrepreneurship

Currently in my senior year at Babson. Course load focused currently on marketing with a balance of business management and sustainability classes.

Notable coursework include:

oDigital Marketing: A course that builds skills in developing a marketing strategy through e-commerce. Through multiple case studies, simulations, and projects, I gained knowledge of many aspects of digital marketing. This allowed me to get hands-on experience in assessing and developing website SEO, while improving email and online ad campaigns for increased impressions, revenue, profit, and ROI.

oMarketing & Information Technology: A course on brand development and operating an omnichannel marketing strategy through hands-on brand development. Teams built a website, e-store, and social media accounts to create a seamless shopping experience for the customer. Through a content calendar, we utilized paid promotions and search optimization to develop a brand following, and eventually, brand loyalty with customers. Our team analyzed clicks, interactions, views, etc. through Tableau and primarily Google Analytics. We made changes and adjustments using our collected data to improve user interactions.

HubSpot Inbound Marketing Certified

Google Ads Search Certified

Dean’s List: Fall 2018, Fall 2019, Spring 2020

Club Lacrosse 2018 -2019

Employment History

Kettle Cove Creamery & Shack – Cape Elizabeth, Maine May 2020 – August 2020

Manager

Provided leadership over all operations of food preparation and service while maintaining a strict level of Covid-19 Safety.

Increased annual sales by approximately 100% from 2019.

Managed and trained fifteen employees while setting performance expectations.

Effectively ran full inventory to ensure quality product at efficient costs.

Oversaw and coordinated social media, paid promotion, and overall brand image.

L.L.Bean – Retail Management – Freeport, Maine June 2019 – Sept. 2019

Summer Intern

Developed & executed strategic projects to deliver world-class in-store customer experience.

Led the restructuring of in-store clinics to offer engaging and exciting product-based demos & clinics.

Offered training and strategic selling methods for sales-representatives running in-store clinics.

Lead talent in product commercial production.

Coordinator in special event planning & execution at L.L.Bean Flagship store.

New England College Pass – Sunday River – Newry, Maine October 2018 – December 2019

Sales Representative

Strategically promoted and sold ski passes to numerous colleges within New England.

Advertised through campus signage and social media promotion.

Mainely Burgers – Portland, Maine July 2016 – August 2018

Assistant General Manager

Enhanced development of social media platforms and content calendar to effectively create awareness with customers about upcoming events, menu additions, and company highlights through consistent postings across numerous platforms.

Offered exceptional product management, preparation & presentation to customers, overseeing a crew of five people per event.

Conducted Daily Inventory & revenue management.

Operated and executed approximately 30 private events throughout Maine per summer.

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