Social Media Marketing

SARA FLICK

507-***-**** ********.*****@*****.***

Successful digital advocate and storyteller with more than 13 years of experience as a strategist in digital marketing, content, and strategic planning for government, healthcare, education and nonprofit sectors.

• Expertise in strategic planning, marketing communications, and managing cross-functional teams.

• Skills include: content strategy and development, data insights, and marketing strategy.

• Highly collaborative and experienced with SEO, SEM, social media marketing, and content marketing

• Applied knowledge of Google Analytics & AdWords, CRM, CMS, and email marketing and automation platforms.

EDUCATION

ARIZONA STATE UNIVERSITY

2008 – 2011 M.A., Communication Studies

UNIVERSITY OF MISSOURI

2003 – 2007 B.A., History & B.A., Political Science

EXPERIENCE

SARA FLICK FOR MINNESOTA SENATE

CANDIDATE, AUGUST 2019 – NOVEMBER 2020

• Closed gap by more than 10,000 votes to come within 3 points of an 18-year incumbent in a historically red district.

MAYO CLINIC

MARKETING MANAGER, AUGUST 2016 – PRESENT

• Responsible for integrated strategic marketing for the neurosciences service line.

• Increased marketing return on investment by 71% year-over-year.

• Managed a more than $2.5 million marketing budget for the enterprise neurosciences service line.

• Optimized search engine marketing campaigns in order to increase appointment requests from by 54%, while reducing cost per appointment request by 31%, year-over-year.

GREATER PHOENIX ECONOMIC COUNCIL

DIRECTOR OF MARKETING, FEBRUARY 2015 – JUNE 2016

• Recruited to maintain brand standards across all marketing communication, as well as strategize and implement all digital and traditional marketing strategies for the organization.

• Manages projects from concept to completion while translating marketing objectives into executable strategies, and directing corresponding teams in the production of marketing collateral and development of the organization’s multiple website projects.

ZOG DIGITAL

DIRECTOR OF COMMUNICATIONS & CONTENT STRATEGY, OCTOBER 2013 – JANUARY 2015

• Promoted from Manager of Content Strategy and PR in January 2014 to manage content marketing and PR teams.

• Increased website traffic more than 150% year-over-year and inbound B2B leads by more than 315% year-over-year.

• Managed brand positioning, messaging and content strategy for both the ZOG Digital agency and SaaS platform.

• Directed and developed all communications planning and strategies, including content marketing, email, public relations, and executive communications, across all business units.

• Served as a strategist and consultant on areas regarding company growth and positioning, including the announcement of the company to the Inc. 500 5000.

ARIZONA STATE UNIVERSITY

MANAGER OF STRATEGIC INNOVATION, MAY 2012 – OCTOBER 2013

• Strategized the development, implementation and evaluation of all marketing for ASU’s University College and School of Letters & Sciences.

• Managed the Strategic Innovation team, overseeing alumni relations, fundraising, recruitment and academic unit support.

• Improved student recruitment and the matriculation of admitted students by 43.6% year-over-year.

SR. COMMUNICATIONS SPECIALIST, OCTOBER 2010 – MAY 2012

• Developed and disseminated communications materials including: articles, annual reports, social media posts, scripts, newsletters, executive messages, and presentations

• Developed and implemented comprehensive social media strategy.

GOODWILL OF CENTRAL ARIZONA

PUBLIC RELATIONS SPECIALIST, AUGUST 2007 – OCTOBER 2010

• Increased media attention and local media hits by 350% within first year by developing, implementing and measuring successful strategic marketing and public relations campaigns.

• Formulated and implemented organizational crisis communications plans.

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