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Sales Marketing

Paranaque, NCR, Philippines
December 21, 2020

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Paul David P. Jamlang

* **** **., ************* *******, Paranaque City

Mobile no. (094*-*******



Career Background

I have over 20 years of solid experience in business development, marketing, project management and strategy mostly in middle and senior management level positions in various industries with excellent organizational, negotiation, presentation, communication and people skills; the successful execution and implementation of directives and action plans within timelines/budget, goal being the accomplishment of targeted revenue is my expertise.

Work Experience

March 2017 - Present Ledenergy Optima, Inc.


The Filipino-Russian company is the exclusive distributor for Southeast Asia of Diora, industrial LED lights and Vita Vallis, innovative wound dressing classified as a medical device, from Russia.

• I set-up the office for this company, made the business plan; incorporation, business permits and licenses as well as the import permit, FDA License to Operate and the Certificate of Product Registration.

• I conceptualized, executed and implemented Board approved business plan and marketing strategies.

• Recruited and managed people from the lighting industry.

• Searched, short-listed, recommended and presently working with our appointed Philippine exclusive distributor for Vita Vallis.

• Manage the finances of the company ensuring that everything is on budget and sees to it that monthly sales goals are reached.

December 2014 – February 2017 Air Republiq

SVP – Business Development

This company is a start-up, which aims to be a major player in the industry in five years. My role is to put it in the right direction to accomplish that goal. Things that I have accomplished to date in order to create value:

• Refocused prioritization of revenue streams: charters, aircraft lease & cargo

• Sold old aircrafts and focused on newer planes on a lease purchase agreement rather than outright purchase

• Implemented the strategy that all leased planes will be the same manufacturer, type and model; goal is to save on training of pilots & attendants, parts and maintenance.

• Brought in a major charter client which gives a monthly revenue of P8M/month or $USD 178K/month • Arranged new standby credit lines worth P62M or

$USD 1.3M

• Engaged investment bankers for partner matching and sourcing of additional funds for expansion use

September 2012 – November 2014 Lapanday Properties Philippines, Inc. (LPPI) Project Director/COO – Head of Hotel and Leisure Projects I was hired to spearhead the new business initiatives of LPPI in Davao City. Since this was a new start-up initiative, I was hands-on with all the tasks and built these projects from ground zero reporting directly to the President and CEO. First three projects was

• Dusit Thani Residence Davao (the only Dusit Thani Residence in Southeast Asia outside of Thailand), a 168-room full service residences with studio, one- bedroom, and two-bedroom units, is a P3B pesos project.

• and the P2B pesos, 5-star 120-room Dusit d2 Hotel, the first in the Philippines which will open in 2018

• A 100-hectare island better known as Kopiat Island, The Lubi Beach Club, open for walk-ins and day visitors, features restaurants, sports and leisure facilities, an exclusive beach area, and water sports activity areas aside from the children’s playground just beside the pool. Lubi Beach Club faces the mainland. A separate part of the property facing west will be the P4B pesos Lubi Resort Hotel, a 184-room internationally branded hotel for both members and non- members.

Executed and implemented the ff:

• Industry analysis,

• identification of opportunities,

• strategy formulation, land acquisition

• project feasibility study,

• hiring of external consultants: architects, engineers, interior designer, contractor

• marketing plan,

• project execution,

• budget creation and monitoring,

• contract management

• identification and negotiation with potential short-listed hotel operators in Bangkok, Thailand

• project fund sourcing both debt and equity

June 2010 – August 2012 Excore, Inc./Sunwest Group of Companies (a JV initiative) Project Director/COO and Excom member of Suncore Development (a member firm of Sunwest Group of Companies)

Suncore Development is a Joint Venture formed to be the real estate development arm of Sunwest.

I started from the ground-up two projects in Legazpi City, Highlands Legazpi, a mid to high-end horizontal residential development and Tektone Village, an economic housing development which has total project value of over P1B or $USD 22.2M. All Department Heads report to me and I am managing the day to day operations of the company reporting directly to the CEO and to the Chairman. Other Projects

Evaluated and negotiation team member for the acquisition of Hyatt Hotel Manila (now Midas Hotel)

Adviser of the Chairman for the 5-star Misibis Bay Resort, Embarcadero Mall and all Hotels owned by Sunwest, namely Midas Hotel, Hotel St. Ellis and Hotel Venezia

Concurrent Management Assignments

I did the re-work for bank loan the feasibility study for Pinacanauan 6 MW mini- hydropower within the franchise area of Cagayan Electric Cooperative 1, Incorporated

(CAGELCO 1) which has a total project cost of P844M at P140/MW. I presented and obtained bank financing of P1 billion pesos for the project or $USD 22M . Below are KRAs as Project Director/COO.

1. Project Conceptualization and Business Planning a. Property Analysis

b. Market Research and Analysis

c. Financial Feasibility Analysis

2. Permits and Licenses Management

a. Liaison and Public Relations with local government units for purposes of securing the necessary permits for development b. Supervise and manage the actual procedures to secure the following permits:

1. CARP / Exemption or Conversion, if needed

2. EIA / ECC

3. Development Permit

4. BOL Subdivision Plan Approval

5. Subdivision of Title to Individual Titles

6. Application and Approval of Individual Condominium Certificates of Title

7. HLURB License to Sell

3. Operations Management

a. Architectural and Engineering Design Coordination b. Technical Planning and Budgeting

c. Actual Construction Monitoring

4. Marketing and Sales Management

a. Formulation and Implementation of Marketing Plans and Strategies b. Direct Management and Supervision of the Total Selling Program c. Formulation and Implementation of Sales and Advertising Policies and Programs

d. Formulation and Implementation of Sales Administration Programs e. Formulation and Implementation of Customer and After Sales Programs 5. Financial Planning and Budgeting

a. Financial Strategy Formulation

b. Project P&L and Cash Flows Preparation and Monitoring c. Fund Sourcing Strategies and Financial Packaging 6. Property Management

a. Set-up of Homeowners Associations, Operating Teams, and other relevant systems to operate and maintain completed projects b. Site Administration and Coordination/PR with the local representatives and officials

7. Continuing Business Development

a. Initiate, design, and execute deal structures with third parties such as but not limited to landowners, developers, land buyers, funding companies, etc. in the interest of creating and pursuing real estate business opportunities for DEVCO.

March 2009 – May 2010 Heli Craft Aero Industries

A young private aviation company engaged in consulting, chartering services of planes and helicopters, leasing of flight simulators and helicopter flying school (target date is latter part of 2010.)

March 2009 – May 2010

Senior Vice-President – Marketing & Business Development Below are my achievements during my tenure.

• Closed the deal worth P5 million pesos yearly with a major aviation schools, PATTS and PhilSCA, for their students’ actual run-up and taxi training in the airport.

• Organized charter companies (both aircraft & helicopters) located in Metro- Manila with the goal of giving the best price for our clients depending on their needs, destination and budget.

This flexibility enabled the company to service more corporate and individual clients taking advantage of every opportunities thus giving utmost customer satisfaction regardless of their budget constraints.

Initial revenue stream from charter services because of this new strategy during my tenure was P15 million pesos from new corporate and individual clients.

• Conceptualized the formation of a new helicopter flying school, Helicraft Aviation School Inc., in order to fill the overseas market demand as well as open up a new revenue stream for Helicraft. I am a member of the Board of the school.

• Already got commitments from contractors for an initial 50 helicopter students.

• Closed the deal with TMT flying school who has a 135 license enabling Helicraft to have its own charter operation. Our company just pays TMT a royalty fee on a monthly basis.

• Closed the deal with South Phoenix Airlines recently taking over their BIMP- EAGA routes as well as their local routes. This is another revenue stream for the company because the ADB subsidizes developmental routes; it’s a win-win situation for us.

December 2009 – 2011

Board of Director

Sits on the Board with a 15% share of the company. Decided to invest after I have set up the Marketing and Business Development Department of the company successfully. As a member of the Board of a relatively young private company, I participate in fund raising road shows in my free time in order to get fresh equity from potential investors. This gives support to the Senior Management Team and gives confidence to potential investors that Team Helicraft is fully-committed to being a profitable and add shareholder value for the long-term.

The company has raised over P200 million pesos for 2009 enabling the company to retire its long-term debts, service more demand from corporate clients for its charter services and lease an additional two aircrafts.

For 2010, the company aims to double the fresh equity raised to P400 million pesos in order to fuel its expansion plans in diversifying its service lines. February 2008 –March 2009 Western Union Philippines (PetNet) Vice-President/ COO

I was in charge of all departments except finance and accounting reporting directly to the CEO/President.


• Joined Credit Management Association of the Philippines as a fraud deterrent in order to properly screen potential business partner applicants, front line assistants and area supervisors in the negative list of the banks.

• Implemented local & foreign counterfeit currency training to all front-line assistants and area supervisors in 110 of the company-owned locations.

• Strengthened our Added Value Products Department by adding new product lines and alternative distribution channels.

• Implemented controls in the Business Development Department in order to gauge their output from the presentation up to the closing stage. I focused more on the revenue of each business partner rather than the number of transactions per area.

• Conceptualized and implemented a turn-around program for losing company- owned locations.

• Improved our Information Technology capability by spearheading the co- location of our back-up files, added security measures and internet connectivity.

• Conceptualized and implemented a new salary scale for all employees to be at par with industry standards. This is to minimize the high turnover in the company.

2005 – 2008 Philippine National Bank

December 2005 – July 2007 Asset Management Sector

Assistant Vice-President

As Vice-President for the Asset Management Sector, I was Section Head for Visayas, Mindanao and Metro Manila. I also headed the joint-venture, leasing and SPV initiatives of the sector for all repossessed properties above P10 million pesos with a 2007 sales target of P6.7B of which I met and exceeded. For the year 2006, I have exceeded by 24% my sales target of P128M, by booking/implementing approved sales of P159M.

Tasks are the ff:

Scope of Responsibility:

Responsible in the (a) disposal of ROPOA’s with P10.00 MM and above appraised value

(b) assists in the generation of leads, negotiation and preparation of recommendation for sale for approval of the appropriate approving authorities, (c) coordinates with the different offices (branches and Regional Desk) in relation with the foreclosed assets, (d) meets with interested parties and former owners with regard to the sale of the foreclosed properties, (e) prepares reports in compliance with the Bangko Sentral ng Pilipinas (BSP) and other exceptions on ROPOAs and (f) perform other tasks as may be assigned by the Division Head from time to time.

Duties and Responsibilities:

• Prepares property profile for distribution to interested buyers.

• Prepares recommendation for sale and setting of floor prices

• Meets and discusses with former owners, buyers and brokers who are interested to redeem/repurchase and purchase of Bank-acquired properties

• Conducts ocular inspection on Bank-owned and acquired properties in Metro Manila and nearby provinces

• Coordinates with the different branches, divisions/departments of the Bank relative to the acquired assets.

• Attends/participates in meetings pertaining to concerned accounts and acquired properties.

• Prepares letter reply to queries from interested buyers.

• Performs other tasks assigned by the Division Head from time to time. July 2007 – January 2008 Consumer Finance Sector

Assistant Vice President

I was handling Greater Manila Area 4 which is composed of 12 branches as well as the main branch located in the PNB Head Office.

My main task is to train, monitor and coach branch personnel on the mechanics of the Sector’s products which are auto loan, housing loan, personal loan and credit card. This will eventually increase the sales and bookings for the Sector. Total loan portfolio recommended, approved and implemented for 5 months was P210 million.

Nov. 2003 – Nov. 2005 BSB Group Inc.

Corporate Group VP – Marketing & Business Development BSB Group Inc.’s core business is the importation and distribution of automotive spare parts and vehicles from Japan; gross revenue of almost 1 billion pesos in 2004. It is the exclusive Philippine distributor of known brands like 555, NOK and FB Battery. Other businesses of the company are in real estate, software development, waste management and other automotive related ventures.

As the Corporate Group VP, I am tasked to directly manage the entire department for the whole BSB Group Inc. I am accountable for setting and implementing the strategic and integrated marketing plans and programs for the entire group of companies. Company gross revenues during my tenure, almost doubled at P1.8 billion pesos in 2005 due to more aggressive marketing strategies conceptualized and implemented. March 2001 – Oct. 2003 Multinational Tyre Center (MTC) President/Owner

MTC is in the business of providing its corporate clients a one-stop source of diesel fuel, multi-brand of tires, batteries, lubricants, and in giving a total fleet solution. I started this business with P500,000 pesos and was able to grow it to a P50 million peso business in less than a year. Its growth was made possible through trade credits from suppliers and the vast network that I have. We are able to expand rapidly with no capital expenditures at all.

Sold my business to my partner for P40M which is 40x of my initial investment in two years.

Mar. 2000 – March 2001 Techno Media, Philippines (an affiliate of Technowledge Asia Pte. Singapore)

VP - Business Development

My primary responsibility is to give a total business solution to would be technopreneurs (from our clients in Singapore) in order for them to build their internet start-ups from its inception stage (formulation of business model) to the actual writing of the business plan until they get funding from investors or venture capitalists. Experience is both B2C & B2B.

Other responsibilities include researching, analyzing and writing reports about E- Commerce in the Asia Pacific; the environment, online users and shoppers

(demographics) and the Information Technology Landscape (Corporate). This helps our clients to better understand E-Commerce, how to benefit from it, and help them formulate business strategies in the New Economy.

Nov. 1998 – Mar. 2000 : Urban Bank

Manager – Unit Head - Private Banking

My primary responsibility consists of marketing and soliciting funds and placements from high networth clients and corporations; as well, as packaging appropriate credit facilities for them. I also cross sell the different products and services of the Bank and its affiliates. As a manager, I formulate and implement the strategies for my unit and also teach and motivate my marketing associates on daily banking transactions. Total fresh funds from new clients during my tenure was P350 million; or over P100M from my targeted quota.

1997 : Ogilvy & Mather, Philippines

Internship (Action Consultancy-AIM))

Made a market overview of the beer industry and used the Brand Stewardship tool of Ogilvy & Mather in order to conceptualize a communications strategy for a beer company. I got an exceeds expectations rating from Jos Ortega for this work. 1994 – 1996 : Prasetio Utomo & Co. (Arthur Andersen, Jkt.) Management Consultant,

As a management consultant for the Strategic Services Practice of Arthur Andersen, I advised a lot of foreign multinational firms who would like to enter the Indonesian market or interested in investing in other industries. Advised local Indonesian companies as well who are looking into investing in other countries. Things I did for my clients:

1. Market entry strategies

2. Partner Identification, Company Audit and Initial Negotiations 3. Industry and market study

4. Feasibility study

5. Market overview

6. Research and Analysis

7. Design survey, conduct in the field and analyze results January 2009 – April 2009 De La Salle University-Taft, Manila Assistant Professorial Lecturer 1


I pioneered, conceptualized and made the curriculum syllabus for the new subject being offered by the College of Liberal Arts, Department of Communication which is Media Entrepreneurship.

I did this on a part-time basis fulfilling my dream of imparting my corporate knowledge to graduating students.



Country and Market Profile

Made an overview of the economy of Myanmar and its policy framework relating to import duties and procedures, and trademark regulations in order to assess the viability of their plan to export infant formula, specifically targeting low income bracket families. 1996 : Federal Mogul

Market Study and Entry Strategy

Determined the market size of the automotive components industry in Indonesia; in order to assess if there is a business opportunity for the company. Recommended to the company entry strategies on how to penetrate the Indonesian Automotive Components Industry effectively.

1996 : PT Iglas

Industry Study

Prepared an industry study for the company, a glass bottle manufacturer, which would be used as a basis in the Visioning process of the company. It will also be used to inform them about the trends in the industry, competitors and as a basis for their planned expansion in the future.

1996 : PT Putra Unggul Sejati

Feasibility Study

Prepared the market feasibility for the company to determine the viability of the integrated sugar plant project in East Timor. The study will be used to obtain a future bank loan to be infused as capital into the project. 1995 : PT Lippoland Development

Feasibility Study for Lippo Hyundai Office Towers

and for Lippo Hyundai Amartapura Apartments

Did the market feasibility for Lippo Hyundai Office Towers and for Lippo Hyundai Amartapura Apartments regarding the demand and supply of office and apartment space, price considerations, competitors etc. This study is going to be used in their presentation in Bapepam (Capital Market Supervisory Board) and in their shareholder’s meeting.

1995 : Itochu Corporation

Market Update and Analysis of the Tire Industry in Indonesia up to the year 1998 - 1999

Did a market update and analysis of the tire industry for Itochu Corporation who is looking into the possibility of a joint venture project with PT Elang Perdana in connection with the setting up of a tire manufacturing plant. 1995 : Allergan

Market Study and Entry Strategy

Determined the size of the skin care opportunities for the pharmaceutical company in Indonesia. Advised on how to seize the opportunity and recommended to the company the best way to effectively penetrate the skin care market, i.e through building a business from ground zero, partnering with an Indonesian skin care company, acquisition of a skin care company or any combination of the above. Also, did an extensive fieldwork in Yogyakarta, Bandung, Jakarta and in Surabaya interviewing doctors, pharmacist and medical representatives in hospitals, plant visits and interviews with executives of the leading pharmaceutical companies in Indonesia. 1995 : PT Rothmans of Pall Mall Indonesia

Quantitative Analysis of the Key Drivers that

Impact the Tobacco Industry

Determined the economic indicators/factors that impact on the tobacco industry in Indonesia and identified the principal driving forces that influence consumer spending for tobacco.

1995 : PT Humpuss Elektronika

Feasibility Study

Did the market feasibility for the company in order to validate the findings of the business plan outlined by its joint venture partner and at the same time to use the study to obtain a future bank loan to be infused as capital into the project. 1995 : Knight, Frank & Hooker, Australia

Profile of the Lippo Group

Did a profile of the Lippo Group, its publicly listed companies, management, major stockholders, strengths and weaknesses, in order to assist a client in making a decision who is interested in investing/joint venture with the Lippo Group. 1995 : Asian Development Bank

Multi-sectoral Economic Study

Did an analysis of government policies and private sector initiatives in respect to the development of the eight intermediate services sector namely in finance, transportation, construction, business and professional services, information technology and computer services, telecommunications, commercial education and training, and insurance. 1994 – 1995 : Pondok Indah Mall

Process Mapping

I was in-charge of process mapping the existing procedures of the Marketing Division and made recommendations to improve the process. Also, made recommendations to improve the outlook of the division as a whole.


Conducted research work and analysis pertaining to the television industry in Indonesia, franchising rules and regulations, its advantages and disadvantages, business climate in Indonesia, and profiles of some of the top companies in Indonesia. EDUCATIONAL ATTAINMENT

1996 – 1998 : Asian Institute of Management

Master in Business Administration


1992 – 1994 : GS Fame Institute of Business, Jakarta Bachelor of Science in Business Administration

Major in Marketing

1989 – 1991 : La Salle Bacolod, Philippines

Bachelor of Science in Commerce

Major in Marketing

High School:

1984 – 1988 : Colegio San Agustin



1995 : World Class Internal Audit and Risk


Arthur Andersen, Jakarta

1995 : Creating the Finance, Function of the Future Arthur Andersen, Jakarta

2003 : GlobeQUEST Sales and Pre-sales training

: Globe Quest (Innove)


Proficient in Microsoft Office and Internet applications. PERSONAL

Nationality : Filipino

Languages Spoken: : English – fluent

Tagalog – fluent

Bahasa Indonesia – able to communicate

Interpersonal Skills : Entrepreneurial, team player, above average negotiation and presentation skills.

Hobbies : basketball (member of the university varsity team), soccer (member of the university varsity team) reading

(fiction, non-fiction, business and spiritual), travelling (in- country and overseas for relaxation), working out in the gym

(always in top physical shape) and running (3k almost everyday)

Organization : Association of Asian Manager’s Incorporated


Active member of the BMW Car Club of the Philippines


REFERENCES (Available if requested)

Contact this candidate